Reimagining Heritage for a New Generation Founded by matriarch Sandy Tan and later grown alongside her daughter Elizabeth Chan, Kueh Ho Jiak was created with a mission to preserve heritage while making traditional kuehs more appealing to younger generations. Inspired […]

Rewriting Corporate Services from the Ground Up For Kelvin Mun, founder of Swiftly Pte. Ltd., the motivation behind Swiftly began with a clear observation. In an industry where incorporating a company typically takes days, Swiftly has reduced the process to

Building a Brand Through Digital Storytelling For Thachang Pte Ltd, digital platforms are central to growth and visibility. Rather than treating social media as a promotional tool, the brand uses it to tell stories—highlighting behind-the-scenes moments, new creations, and the

From Family Inspiration to Faith-Driven Entrepreneurship Thomas founded Tagtical Pte Ltd driven by two deep motivations. Watching his parents work tirelessly for the family, he resolved never to sacrifice family relationships by trading time for money. At the same time,

Reimagining Potential: Taking Over The Bloom Box When Jane acquired The Bloom Box in 2023, she recognized an opportunity to build on an existing foundation rather than start from scratch. Her vision was to transform the business into a full-fledged

Born from Love, Built for Jacob The idea for Everpet began quietly in a vet’s office, when founders Rachael Tay and Leon Lim learned their family cat, Jacob, had a fragile heart condition. As veterans of the human funeral industry

John Lim’s Journey to Creating Gutenhag Driven by a desire to turn mundane annual reports into compelling stories, John Lim founded Gutenhag with a focus on transforming the way businesses communicate with their investors. Inspired by the insightful shareholder letters

The Vision and Challenges Behind Strengths School Jason Ho co-founded Strengths School with a vision to shift societal focus from weaknesses and gaps to recognizing and nurturing individual strengths. Observing that society often fixates on what people lack rather than

Embracing Wellness – Rachel Loke’s Journey to CARVE Pilates Studio Driven by her personal journey with Pilates and academic expertise, Rachel Loke founded CARVE Pilates Studio in the busy central business district. Her vision was to create a sanctuary where individuals could

From Copywriter to Founder – Crafting Catchphrase’s Creative Journey Anisha Ralhan’s transition from being a copywriter at prestigious ad agencies in India and Singapore to founding Catchphrase Pte. Ltd. was a journey marked by invaluable lessons and personal growth. Her

Bridging Therapy and Business– The Journey of Safe Expanse Gladys Hu founded Safe Expanse driven by a vision to destigmatize mental wellness services. She believes that seeking counselling or therapy should not be viewed as a sign of deficiency but

Crafting a Global Kebab Sensation – The Journey of Kebabs Faktory Sanjay Rekhi, the visionary founder behind Kebabs Faktory Singapore, embarked on a mission to create a haven where patrons could savour a variety of healthy, fresh, and flavorful kebabs

Crafting a Meaningful Path – Amanda’s Journey and Early Challenges at Art for Good Amanda Chen, the founder of Art for Good, pursued a purposeful and meaningful life, which steered her toward a journey of self-development and discovery in Art

Unveiling The Muse Project – Empowering Differently-Abled Artists in Singapore’s Heritage Joyce Tan, the visionary founder behind JTMUSES, embarked on a journey to empower differently-abled artists and celebrate Singapore’s rich heritage through The Muse Project. Collaborating with the I’mable Collective

Capturing Family Moments – The Birth of Firefly Photography At just 24 years old, Benny Chow founded Firefly Photography, driven by a passion for family values and quality time together. His background as a sports coach for families provided him with a deep understanding

From Challenge to Triumph – The Journey of Declarators Javier Yip’s journey with Declarators began with a dissatisfaction that sparked a vision. While working at his previous company, he encountered poor customer service from a declaring agent. This experience, combined

Precision in Practice – Vincent Locksmith’s Journey and Specialized Services Vincent Lee’s foray into locksmithing wasn’t just a career shift – it was a precision-driven odyssey. Initially honing his skills as a cobbler and keymaker, Lee’s fascination with the exacting nature of

From Materials Engineer to Entrepreneur– Judith Ang’s Journey with Zeromultiple Judith Ang’s venture into natural makeup and skincare began out of necessity and innovation. Eight years ago, faced with a lack of 100% natural makeup options in Singapore and the

From Construction to Counselling– A Journey of Personal Evolution In the heart of Singapore’s bustling metropolis  is Harmony Counselling, a haven crafted by Martin Williams. With roots in a 25-year construction career, Martin recognized the richness of his life’s journey

Crafting Fairy Tales Through a Lens– The Genesis of Vera Morgana Nitisha Venkatachari, the founder of Vera Morgana, was driven by her lifelong love for fairy tales when she embarked on her photography journey. Inspired by the magic, adventure, and romance woven

Pioneering Innovation and Inclusivity in the PR Landscape Shanthi Jeuland, the visionary behind COCO PR, embarked on her entrepreneurial journey with a resolute purpose: to revolutionise the PR sector through innovation and inclusivity. Motivated by her fervent passion for reshaping

Revolutionising Eyewear – Jonathan’s Quest for Simplicity Jonathan, a seasoned R&D expert in the realm of medical devices, embarked on a journey fueled by a personal frustration with poorly designed eyewear. Reflecting on over a decade of experience and encountering countless

Pioneering Passion – The Evolution of Let’s Go Tour Singapore Inspired by a transformative bicycle tour experience in Bangkok, Robin Loh embarked on a mission to recreate the magic in his hometown of Singapore. Teaming up with a friend in

From Numbers to Nurturing — Harmony Tee’s Journey into the Funeral Industry In her early career as an accountant, Harmony Tee had never envisioned herself stepping into the sombre realm of funeral services. However, when her ailing father hinted at

Cultivating Compassion – The Lion Mind’s Journey to Mental Wellness At the heart of The Lion Mind lies a profound mission – to cultivate a more compassionate society through accessible mental health support. Co-founder Yap Weiren shares that the venture

Bridging Empathy – Raymond Tay’s Personal Journey and Professional Passion Leading to Collaborative Transformation Raymond Tay’s path into psychotherapy was paved by his experience as a caregiver to a loved one grappling with a mental disorder. Witnessing firsthand the struggles,

Ange Dove’s Entrepreneurial Transition Ange Dove’s transition into entrepreneurship with Proof Perfect Pte Ltd didn’t originate from a quest for wealth, but from a yearning for autonomy. Balancing motherhood and a teaching career, Ange sought freedom over her schedule and

Salvaging Sustainability – Bryan Peh’s Journey with Earth Recycling Services In the bustling city-state of Singapore, Bryan Peh found inspiration amidst the sea of wastage. Witnessing the disregard for proper disposal of furniture and other items during his tenure at

Discovering Passion, Culinary Artistry, and Adventure with Lynette Foo In the world of corporate finance, Lynette Foo found herself immersed in spreadsheets and balance sheets, yet her heart longed for the flavours and creativity of the kitchen. A chance encounter

Unsheathing Potential – Swords & Stationery’s Journey Shaun Low, the visionary behind Swords & Stationery, was motivated by a deep desire to empower dyslexic students. His motivation stemmed from a passion for English and a recognition of the disenchantment many

Playful Pursuits – Ricky Munir’s Odyssey to Toy Station Ricky Munir’s childhood was marked by a longing for toys he couldn’t afford, a circumstance driven by the financial strains his family faced in Singapore. Leaving school early to contribute to

The Foundation of Good Wood Carpentry In the world of entrepreneurship, motivations often shape unique paths. Ronald Gan, founder of Good Wood Carpentry, draws inspiration from his family’s entrepreneurial background. Raised among businessmen, Ronald witnessed the advantages of entrepreneurship, notably

Pioneering Pet Care – Nurturing Trust and Collaboration Kevin Yeo and Jasline Aiw were driven by a clear vision when they founded Pawrus® Group in Singapore. Their motivation stemmed from a recognized gap in the pet care industry, characterised by

Crafting Brand Success – The Genesis of Neu Entity Ferdaus Amzah’s journey into founding Neu Entity was fueled by a desire to democratise effective branding and marketing strategies for ethical businesses. Drawing from his experience as a lead creative in

Desmond Chow’s Mission with Singapore Crawfish – Fighting Food Poverty Desmond Chow embarked on a mission to address world food poverty through Singapore Crawfish, driven by the vision of finding a sustainable food source accessible to all. The venture aimed to cultivate

The Birth of Agile HRO Jamie Haerewa and Leon Farrant, co-founders of Agile HRO, embarked on a journey fueled by a collective vision to redefine HR solutions and empower businesses globally. With decades of combined experience in HR and workforce

Resilience and Redemption – How Marcus Ho’s Journey Shaped Brew Interactive’s Mission Marcus Ho’s experiences with his initial e-commerce business and subsequent ventures profoundly influenced the ethos and mission of Brew Interactive. Following a successful acquisition of Brew in 2015,

Gayathri Menon’s Journey to Entrepreneurship Global while Adapting to Diverse Landscapes In her quest for professional fulfilment amidst frequent relocations as a trailing spouse, Gayathri Menon embarked on a remarkable entrepreneurial journey with “Gayathri Menon Makeovers. Reflecting on the genesis of her

Pioneering Innovation – The Genesis of Margin Wheeler Kelvin Mun, the visionary behind Margin Wheeler, was driven by a mission to revolutionise the corporate service provider industry. Recognizing the industry’s stagnation, Kelvin aimed to simplify the intricate processes hindering budding

Pioneering Innovation – Ubersnap’s Journey into Redefining Photo and Video Experiences Ng Boon Chin, founder of Ubersnap, embarked on a mission fueled by a craving for innovation within the realm of photo and video experiences. Dissatisfied with the stagnant landscape

Harmonising Lives – Clariti’s Mission to Elevate Seniors’ Well-being In pursuit of a vision to enhance the lives of Singapore’s seniors, Mr. Ronald Pang, the visionary founder of Clariti, delves into the profound motivation behind establishing the business. With a

JS Wong’s Journey with SendQuick Pioneering Efficiency JS Wong embarked on the journey of creating SendQuick with a profound belief in the transformative power of SMS and mobile messaging. Recognizing their potential to enhance business transactions and enrich lives, Wong

The Beginning of Pristine Farm Bird Nest Mr. Stefanus Koh and Mr. Harry Mranata, embarked on the journey of establishing Pristine Farm Bird Nest a decade ago in the vibrant city of Singapore to what it is today. Their motivation stemmed from

Revolutionising Dog Training – Amber’s Unique Approach In his 17 years of working with dogs, Jeryl, lead behaviourist at Amber’s Cottage, discovered a glaring gap in the dog training industry. Dissatisfied with the emphasis on awards, rigid protocols, and generic

Blooming Passion – Ms. Pearly Peck’s Journey with Le Secret Fleur Le Secret Fleur blossomed from Ms. Peck’s fervent love for infusing timeless floral beauty into people’s lives, all while promoting sustainability. Recognizing a gap in the market for premium preserved and

From Pastry Chef to Packaging Pioneer – Aeon’s Journey with CAARTN Singapore In a transformative career shift, Aeon, formerly a skilled pastry chef, embarked on the entrepreneurial path, co-founded a food events pop-up venture in 2019. Come 2020, restrictions announced during the

Capturing Moments, Unleashing Groove– The Birth of Bottled Groove Photography In the bustling streets of Bangkok, Eugene’s lens found its rhythm, laying the foundation for Bottled Groove Photography. Originating from an unexpected venture into wedding photography, Eugene discovered the harmonious

The Birth of Studio Miau Ms. Celia Lim, the visionary founder of Studio Miau, discovered her calling through the delightful chaos of caring for her own four magnificent long-coated cats. Faced with the challenge of grooming them herself, she found

The Inception and Evolution of Taneo Dance Academy Taneo Dance Academy emerged from an unwavering passion for dance and an unyielding commitment to overcome challenges. Co-founded by Mr. Ren Jie and Ms. Terri, the academy’s inception was an unexpected twist

Unleashing Joy – The Pawsitive Furkids Journey In 2012, Mr. Patrick Koh and Ms. Veronica Tan embarked on the Pawsitive Furkids venture, inspired by the adoption of their Singapore Special. Volunteering at an Animal Welfare Group opened their hearts to

Fostering Personalized Education – AcesMath! Founders Share Their Journey Embarking on a mission to revolutionise education, AcesMath! was founded by Mr. Lee Jun Cai and Mr. Alvin Loo. Their commitment to preserving accessible and personalised learning emerged from a conviction