From Pastry Chef to Packaging Pioneer – Aeon’s Journey with CAARTN Singapore
In a transformative career shift, Aeon, formerly a skilled pastry chef, embarked on the entrepreneurial path, co-founded a food events pop-up venture in 2019. Come 2020, restrictions announced during the pandemic added to the challenges in the industry and it eventually closed down. Undeterred, Aeon found inspiration amid adversity, recognizing a gap in the market—specifically, a dearth of innovative baking packaging.
Amid the closure, Aeon saw an opportunity to redefine his trajectory, venturing into the realm of packaging solutions. Aiming to disrupt the conventional norms dominated by older entrepreneurs, he envisioned a shift in perspectives within the packaging industry. One of his primary goals was streamlining the cumbersome process of online orders, reducing the traditional back-and-forth emails.
Now, three years into the journey, CAARTN Singapore stands as a testament to Aeon’s resilience and determination. His dedication to transforming the packaging landscape has not only resulted in a thriving business but also marks a significant departure from his culinary roots, showcasing the entrepreneurial spirit that propels CAARTN into a path of continued success.
Aeon’s Experience as a Pastry Chef’s Influence on CAARTN’s Packaging Perfection
Drawing from his rich background as a pastry chef, Aeon injects a unique perspective into the design and creation of packaging solutions at CAARTN. With a keen understanding of the intricate relationship between pastries and their encasements, Aeon prioritises functionality and coherence in every design endeavour.
Being a pastry chef informs Aeon’s approach towards his business. In an industry with many packaging options, he recognized a gap and tailored CAARTN’s focus towards baking-related packaging. For Aeon, each packaging solution must harmonise seamlessly with the specific pastry it houses, ensuring a perfect fit and enhancing the overall presentation.
Acknowledging the diversity within the packaging category, Aeon emphasises the importance of material selection. Careful attention to material quality, including thickness, serves as a preventive measure against potential problems like box tearing, particularly with heavier items. Moreover, the inclusion of oil-proof materials addresses concerns related to pastry oil seepage, averting stains and related issues. In this commitment to quality, CAARTN distinguishes itself by placing a paramount emphasis on ensuring that their packaging not only looks good but also delivers durability and practicality, solidifying the company’s standing in the industry.
CAARTN’s Green Commitment – Nurturing Sustainability in Every Package
In implementing eco-friendly practices, CAARTN demonstrates a commendable commitment to sustainability. To ensure that this ethos remains central to their operations, Aeon sheds light on the multifaceted approach taken in sourcing, production, and distribution to minimise environmental impact.
Prior to the official launch of their eco-friendly initiative, CAARTN has been actively working to integrate sustainable practices. A crucial aspect lies in their stringent selection of suppliers and manufacturing partners, ensuring they prioritise reputable and sustainable sources. In the production of kraft paper for packaging, CAARTN is dedicated to minimising waste, adopting practices that curtail environmental harm and reduce plastic usage.
Aeon acknowledges the practical necessity of some plastic use for affordability, yet remains steadfast in the pursuit of eco-friendly alternatives. CAARTN not only incorporates sustainable practices internally but also extends its efforts to customer education. Recognizing the broader impact of recycling processes and eco-friendly initiatives, CAARTN aims to reshape perspectives on sustainability. The focus extends beyond commonplace efforts like reducing straw usage for turtle conservation to a holistic approach centred around packaging practices, with a strategic goal of reducing the overall carbon footprint. Through these concerted efforts, CAARTN aims to lead the charge in fostering a more sustainable and environmentally-conscious industry.