A sponsored feature is a full article about your business, written by our editorial team, published on Kaizenaire.com in the category your customers are already searching, and clearly labelled as sponsored.
It reads like the guides readers come to us for, because it is written the same way. The difference is that you commissioned it, and we say so on the page.
Why it works
Most people do not start with your brand name. They start with “best something in Singapore” and they decide from what they read. A sponsored feature puts your business inside that moment, on a page that keeps working long after a boosted post has stopped.
It is a permanent URL on a Singapore publication, indexed and linked from the guides around it — not a slot that disappears when the budget does.
What you get
- An original article about your business, written by us, in our house style.
- Placement in the relevant Singapore category, so it sits beside the content readers came for.
- Internal links from related guides on the site, which is how readers actually find it.
- Your images, or ours if you would rather we handled it.
- A permanent URL. We do not take features down when the campaign ends.
- A clear sponsorship label, and outbound links marked
rel="sponsored"as Google requires. - A draft for your approval before anything goes live.
Categories we publish in
- Eat & Drink
- Shop & Products
- Health & Beauty
- Money
- Home & Services
- Things to Do
What we need from you
- What you do, and who it is for.
- The one thing you want a reader to remember.
- Any images, logos or menus you want used.
- Your website, contact details and opening hours.
- Anything you would rather we did not say.
How we keep it credible
A sponsored feature is labelled as one. We will not present it as an unpaid editorial pick, and we do not sell positions in our rankings or “best of” guides — those stay with the editorial desk. Keeping that line clear is what makes a feature on Kaizenaire.com worth buying in the first place.
See our Sponsored Content Policy for the full detail.
Also worth looking at
- Directory Listing — a permanent profile in your category.
- Custom Ad Solutions — display placements and category sponsorships.
- Featured Interviews — the founder story, in your own words.
Talk to us
Email team@kaizenaire.com or WhatsApp us at +65 9636 2204. Tell us your category, your objective and your timing, and we will come back with the formats that fit and the current rates.
Kaizenaire.com is relaunching, so our rates are lower than they will be. Ask now.