Not every objective is an article. Sometimes you want reach across a category, a push behind a launch, or a presence that runs for a season. That is what our custom ad solutions are for.
We build the package around what you are trying to do, rather than selling you a fixed slot and hoping it fits.
What we can put together
- Display placements — in-article and sidebar positions across the site, or narrowed to one category.
- Category sponsorship — own the placements across an entire vertical for a fixed period.
- Seasonal campaigns — Chinese New Year, National Day, year-end, back-to-school and the retail moments in between.
- Co-branded guides — a guide built around a theme you care about, produced with you and labelled as sponsored.
- Homepage and hub features — a position on the pages readers land on first.
- Promotion placement — your offer listed where readers go looking for offers.
- Bundles — a sponsored feature plus the placements to drive traffic into it, which is usually the version that performs.
Where your ads can run
You can run across the whole site or target a single vertical:
- Eat & Drink
- Shop & Products
- Health & Beauty
- Money
- Home & Services
- Things to Do
Category targeting matters more than volume here. A furniture brand in Home & Services reaches people who arrived because they are furnishing a flat this month.
How we run it
- We agree the objective, the categories and the flight dates before anything is booked.
- You supply creative, or we produce it with you.
- Direct placements are served alongside our programmatic inventory, and they take priority in the positions you have bought.
- We report on delivery at the end of the flight, and mid-flight for longer campaigns.
What we will not do
We will not disguise an ad as editorial, we will not run creative that misrepresents what a business offers, and we will not sell a position in an editorial ranking. Advertising and coverage are kept separate, and that is not negotiable at any budget.
Also worth looking at
- Sponsored Features — a full article about your business.
- Directory Listing — a permanent profile in your category.
- Media Kit — the overview in one place.
Talk to us
Email team@kaizenaire.com or WhatsApp us at +65 9636 2204. Tell us your category, your objective and your timing, and we will come back with the formats that fit and the current rates.
Kaizenaire.com is relaunching, so our rates are lower than they will be. Ask now.