Featured Interviews in Kaizenaire INSIDER
Kaizenaire INSIDER is where we publish the people behind Singapore businesses. Not the press release — the actual story. Why you started, what nearly went wrong, what you would tell someone about to do the same thing.
A featured interview is your story in your own words, published on Kaizenaire.com and kept permanently at its own URL.
Why founders do this
Most businesses are easy to find and hard to trust. A price list tells a customer what you charge; it does not tell them who they are dealing with.
A featured interview does that job. It gives customers, partners, hires and journalists something substantial to read when they look you up — on a Singapore publication rather than on your own website, which is a different kind of credibility. It also gives you something worth linking to from your own channels, and it keeps working long after a social post has scrolled away.
What the process looks like
- You tell us you are interested. Email or WhatsApp us with your business and a line on what makes it worth reading about.
- We send you the questions. Answer in writing, or sit down with us for a conversation and we will write it up.
- We produce the piece. Your words, edited for clarity, in our house style. Bring photos of you and your team, or we will work with what you have.
- You approve it. Nothing is published until you have read it and signed it off.
- It goes live in Kaizenaire INSIDER, filed alongside other Singapore founders, on a permanent URL.
Turnaround is usually one to two weeks from your answers coming back to us.
Interview Format: Email
We will conduct the email interview by sending you a list of questions to understand more about your company, entrepreneurial experience, and, more importantly, your journey. We hope to inspire as many people as possible.
Benefits To Your Company
The interview does not cost you anything. We will feature your story in our business magazine and promote the interview on our social media channels. This is free publicity for your business and beneficial to your online reputation when your potential customers search for you online.
“Great things in business are never done by one person; they’re done by a team of people.”
– Steve Jobs
What we ask of you
Be specific. The interviews people actually read are the ones with real numbers, real mistakes and real opinions in them. “We are passionate about quality” is not a story; the month you almost ran out of cash is.
Featured interviews are a commercial placement and are labelled as sponsored content, in line with our Sponsored Content Policy. We will not print anything we believe to be untrue, and we will not write anything negative about you or anyone else.
Get started
Email team@kaizenaire.com or WhatsApp +65 9636 2204. Ask for the current rate — Kaizenaire.com is relaunching, so it is lower now than it will be.
You might also want a sponsored feature about the business itself, or a directory listing so customers can find you in your category.