
Pioneering Passion – The Evolution of Let’s Go Tour Singapore
Inspired by a transformative bicycle tour experience in Bangkok, Robin Loh embarked on a mission to recreate the magic in his hometown of Singapore. Teaming up with a friend in 2013, they boldly introduced the city-state to its first-ever bike tour concept, establishing their base in a quaint Chinatown shophouse. Despite their lack of prior experience in the tourism industry, fueled by Robin’s unwavering vision, they embarked on this journey, initially offering just one or two tours per week.
Robin’s foray into the unfamiliar terrain of tourism was fraught with challenges, from deciphering the complexities of the industry to combating scepticism within the tour community. However, driven by their belief in the potential of their idea, they persevered. Over time, Let’s Go Tour Singapore metamorphosed from a fledgling operation into an acclaimed company, renowned for offering the widest range of tour experiences in the city. What began as a spontaneous concept blossomed into a transformative adventure, epitomising the power of passion and resilience amidst uncertainty.
For Robin, transitioning from the rigidity of manufacturing to the vibrancy of tourism represented a daring leap. To navigate this shift successfully, he embarked on an exhaustive journey of preparation. Rigorous market research provided invaluable insights into the nuances of the tourism landscape, while obtaining the Singapore Tour Guide licence equipped him with the requisite expertise.
Yet, the journey was not without its challenges. Robin engaged in extensive discussions with industry peers, leveraging their insights to refine his strategies. Embracing the demands of entrepreneurship, he adapted his mindset to meet the unique challenges of business ownership.
Let’s Go Tour Singapore’s Innovation in the Tourism Landscape
