Pawrus® Group: Transforming Pet Care Through Trust and Collaboration

Pawrus® Group Singapore

Pioneering Pet Care – Nurturing Trust and Collaboration

Kevin Yeo and Jasline Aiw were driven by a clear vision when they founded Pawrus® Group in Singapore. Their motivation stemmed from a recognized gap in the pet care industry, characterised by a shortage of skilled professionals and positive service options. Transitioning traditional beliefs about pet care, which often emphasised forceful methods, posed one of their initial challenges. However, armed with a commitment to promoting collaboration, trust, and respect between pets and their owners, they embarked on a journey to redefine the industry’s standards.

Financial hurdles loomed large during Pawrus® Group’s inception. The narrow profit margins in the pet and education sectors made securing funding a daunting task. Convincing potential investors of the viability of their business model proved challenging, compounded by the unique nature of their venture, which required a blend of animal interaction and educational expertise. Finding the ideal financial partner, one who shared their vision of science-based, positive pet care, and long-term profitability, became an additional obstacle in their path to success. Despite these challenges, Kevin and Jasline remained steadfast in their pursuit of a business that not only thrived financially but also prioritised the well-being and happiness of pets and their owners.

Advocating for Positive Pet Care in a Traditional Industry

Pawrus® Group Singapore