Quick answer: Singapore’s TV market spans global brands Samsung, LG, Hisense, and Philips, alongside the homegrown PRISM+ (Prism Tech). All five businesses below have been checked against the ACRA-sourced public business registry, with contact details independently cross-checked against each business’s own current site.
Buying a telly in Singapore isn’t just about sharpness or smart features—it’s about knowing where your dollars go. Some brands charge for the logo, others for the panel, and a few sneak in genuinely useful extras. The real question: what are you paying for, and does it actually improve your Friday movie night? Here’s the breakdown that respects your wallet.
1. Samsung Electronics Singapore Pte. Ltd.
Samsung Electronics Singapore Pte. Ltd. (UEN: 202033851D) offers QLED, 8K, and OLED TVs. ACRA registry records confirm this UEN as a live company, incorporated 23 October 2020, with a stated principal activity of general wholesale trading (secondary: telecommunications equipment retail), at the address below exactly.
Products or Services
QLED TVs with Quantum Dot technology, 8K resolution models, and OLED TVs, running on Tizen OS with a wide range of apps and streaming services.
Contact Information & Location
- Contact: 1800 SAMSUNG (7267864), or via Samsung’s support page
- Address: 30 Pasir Panjang Road, #17-31/32, Mapletree Business City, Singapore 117440
- Website: Samsung Singapore
Samsung’s QLED range handles sun-drenched HDB living rooms like a champ—colours stay vibrant even when the afternoon glare hits. If your space can’t go blackout, this is where your money works hardest. Tizen OS is fuss-free, and a mega sale often scores you a swee bundle deal with a soundbar.
2. LG Electronics Singapore Pte. Ltd.
LG Electronics Singapore Pte. Ltd. (UEN: 200416497W) is known for its OLED TV technology. ACRA registry records confirm this UEN as a live company, incorporated 22 December 2004, with a stated principal activity of audio/video equipment wholesale (user-described as sales and marketing of electrical/electronic appliances), at the address below exactly.
Products or Services
OLED TVs, plus NanoCell and UHD TVs, running on webOS with access to numerous apps and streaming services.
Contact Information & Location
- Contact: live chat, WhatsApp, or email via LG’s support page
- Address: 8 Temasek Boulevard, #27-01, Suntec Tower Three, Singapore 038988
- Website: LG Singapore
LG’s OLED panels deliver the deep blacks cinephiles chase—perfect if you watch mostly after dark. The webOS interface is snappy and intuitive. You’re paying for panel purity here, not gimmicks, so the premium feels earned. When new models launch, the outgoing series drops to a price that makes the upgrade feel like a steal.
3. Hisense Electronics (Singapore) Pte. Ltd.
Hisense Electronics (Singapore) Pte. Ltd. (UEN: 202432654E) offers value-focused TVs with rapid adoption of new display technology. ACRA-sourced registry records confirm this UEN as a live company (recently incorporated in 2024), registered at 12 Woodlands Square, Woods Square — a back-office address, distinct from the Inspace operating address below, which was independently confirmed as current via the business’s own site and third-party listings.
Products or Services
ULED and Laser TVs with enhanced brightness and colour accuracy, running on VIDAA OS. Gaming-focused features include low input lag and high refresh rates.
Contact Information & Location
- WhatsApp: +65 8096 4388 (product advice) or +65 6980 6340 (technical support) — updated from the originally-listed number, per Hisense’s own current contact page
- Address: Inspace, 24 New Industrial Road, #01-10, Singapore 536210
- Website: Hisense Singapore
Hisense cuts the brand premium without shortchanging the spec sheet—ideal for the practical buyer who just wants a large, crisp screen for family streaming. Their rapid adoption of mini-LED means you often get near-premium contrast at a fraction of the cost. Shop during online flash deals, and the value arithmetic becomes no fight.
4. Prism Tech Private Limited (PRISM+)
Prism Tech Private Limited (UEN: 201709584N), trading as PRISM+, is a homegrown Singapore brand for TVs and monitors. ACRA registry records confirm this UEN as a live company, incorporated 5 April 2017, with a stated principal activity of computer monitor/display retail (adjacent to, and consistent with, its TV product line), at the address below exactly.
Products or Services
LED and Smart TVs across various budgets, with after-sales service and installation support.
Contact Information & Location
- Phone: +65 3138 9186 (Mon – Sun: 9am – 11pm); 24/7 helpline: +65 6028 2215
- Retail Locations: Multiple locations across Singapore, including VivoCity, Suntec City, Jurong Point, Junction 8, NEX, Funan Mall, and Northpoint City (confirmed via the business’s own store listings)
- Corporate Office: 996 Bendemeer Road, #03-07, B Central, Singapore 339944
- Website: PRISM+
PRISM+ skips the retail middleman, so you’re essentially paying factory-to-living-room pricing with local after-sales support. This is the sweet spot for a bedroom upgrade or a first smart TV—large screens without the emotional overspend. Their online promos are straightforward: no upselling, just the specs you need at a price that feels fair.
5. Philips Electronics Singapore Pte Ltd
Philips Electronics Singapore Pte Ltd (UEN: 199705989C) is known for Ambilight TV technology. ACRA registry records confirm this UEN as a live company, incorporated 28 August 1997, with a stated principal activity of medical/scientific/precision equipment wholesale (secondary: household electrical appliance wholesale) — Philips Electronics Singapore is a diversified multinational subsidiary covering multiple product categories beyond TVs, consistent with this broader SSIC classification. The registered address matches the address listed below exactly.
Products or Services
TVs with Ambilight technology, which extends on-screen action beyond the frame, plus Android TV models with app and streaming access.
Contact Information & Location
- Contact: via Philips’s support page for product-specific options
- Address: 622 Lorong 1 Toa Payoh, Singapore 319763
- Website: Philips Singapore
Philips Ambilight is the one feature that genuinely transforms a wall—the halo of bias light reduces eye strain and makes movie nights feel extra shiok. You’re paying for that distinctive ambience, and for the right household, it’s a conversation starter every time guests come over. If atmosphere matters more than panel acronyms, this is your pick.
Summary
These five brands span global electronics giants (Samsung, LG, Hisense, Philips) and the homegrown PRISM+. Registration details are disclosed above where a business’s registered address or contact details differed from what was originally listed.
About this list
Each business’s Unique Entity Number (UEN) was individually checked against the ACRA-sourced public business registry — all five resolve cleanly to their stated businesses. Contact details were additionally cross-checked against each business’s own current site: Hisense’s registered office differs from its operating address (a standard back-office pattern, independently confirmed as current), and its WhatsApp contact numbers had changed from what was originally listed.
Disclaimer: Information is current as of July 2026 and compiled from publicly available sources, including each business’s own website and the ACRA-sourced public business registry. While we have made every effort to ensure accuracy, details such as pricing, models, and contact information may change — please confirm directly with the retailer before purchasing. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
