The Start Of Three Star Brand



Three Star Brand was founded in 1937 when Mr Tan Siow Meng, a Traditional Chinese practitioner, created a new formula for a medicated oil. This marked the very beginning of our journey, devoted to offering effective and trusted natural remedies for generations to come. As the 4th generation of Three Star Brand, my team and I took on the responsibility to carry this rich legacy forward, innovating as we grow by modernising the brand, providing both traditional and modern consumer wellness products. On a personal level, I deeply believe in the multi-purpose effectiveness of traditional medicated oil, particularly in situations where individuals may experience fainting or discomfort. In these moments the scent of medicated oil becomes a powerful support, surpassing conventional medications like paracetamol. This conviction fuels our commitment to share these effective remedies to empower others to navigate such situations with confidence.
Conquering Challenges
One of the initial challenges that Three Star Brand faced was to establish credibility, gain trust, and appeal to the younger generations, especially in a competitive market of traditional medicated oil. To overcome this, we innovated with a new product line, our Aroma Roll-On Oil, which merged elements of aromatherapy and traditional medicated oil. This approach was meant to appeal to a broader audience and help us build a stronger brand reputation. Through consistently delivering high-quality products and providing exceptional customer service, we grew the company by earning the trust and loyalty of our valued customers.
Tell Us About Your Company’s Mission and Vision
TSB’s mission is to develop and manufacture the highest quality and beneficial products cost-effectively, empowering you to take care of your loved ones. Guided by the vision of letting the scent of nature lead you to wellness, they strive to create holistic sensory experiences that promote well-being. These principles shape both business operations and decision-making processes, ensuring that every product they offer upholds their commitment to excellence and brings you closer to a healthier and more fulfilling life.
TSB’s Approach To Innovation
“We encourage creativity and continuous improvement in our approach towards innovation. We do this through investing in market research, prioritising customer feedback, and maintaining a culture of openness. In doing so, we strive to stay ahead in the market and come up with fresh solutions to enhance our customers’ wellness.”
Balance Between Traditional Remedies And Incorporating Modern Advancements
“At Three Star Brand, we understand the importance of striking a balance between traditional remedies and modern advancements in our product portfolio. Our roll-on products serve as the embodiment of this approach, as we infuse modern elements such as the roll-on applicator and combine principles of aromatherapy with our traditional medicated oil recipe. Additionally, we also consider the product packaging to ensure that it reflects both our commitment to tradition and embrace of modernity. In doing so, we incorporate the best of both worlds, providing effective solutions to honour our heritage while catering to the evolving needs of our customers.”
Three Star Brand’s Edge To Competitors
Three Star Brand distinguishes itself within the market landscape through a distinctive amalgamation of age-old wisdom and contemporary innovation. The company’s approach revolves around a commitment to expanding their product range to cater to the dynamic and ever-evolving demands and tastes of their consumer base. This is exemplified by their consistent introduction of novel offerings designed to enhance the pursuit of holistic well-being. Notably, their recent additions encompass lines of aromatherapy reed diffusers and soy wax candles, which stand as tangible examples of their dedication to elevating their customers’ wellness journeys.