
The Start Of Calla Lily Fine Jewellers

Ms. Emily Tan, the founder of Calla Lily Fine Jewellers
In the world of fine jewellery, Ms. Emily Tan, the visionary behind Calla Lily Fine Jewellers, has amassed over 12 years of experience. With Calla Lily Fine Jewellers being her first independent brand, Ms. Emily Tan’s journey has been marked by a fusion of personal growth through professional development. Alongside her work for others, she previously ventured into partnerships, forming a solid foundation that eventually led her to establish her own brand.
Throughout this remarkable journey, Calla Lily Fine Jewellers encountered its fair share of obstacles, with two major challenges standing out. The first hurdle was prominent at the starting stages of the brand. Assembling a team of skilled individuals who could contribute to the company’s success proved to be challenging as finding the right people who possess both talent and dedication, was vital to creating the Calla Lily Fine Jewellers team.
Moreover, the rapidly changing times posed another significant challenge for Ms. Emily and her brand. In an era where the business landscape continually evolves, staying ahead of the curve requires adapting to the ever-shifting paradigms. Whether it is adapting to new methods of running a business or navigating the impact of global events like the COVID-19 pandemic, Calla Lily Fine Jewellers has had to remain agile and responsive to stay relevant in the market.
Reflecting on the current state of the industry, Ms. Emily recognizes the pivotal role of technology in shaping consumer behavior and expectations. As a borderline millennial, she found herself at the turning point of technological advancements, embracing innovative tools and platforms to connect with her market. However, she acknowledges that the younger generations, with their affinity for platforms like TikTok and the multifaceted functionalities of social media, represent the next wave of buyers. To navigate these changes successfully, Ms. Emily understands the importance of leveraging these digital channels for effective marketing and advertising strategies.
With each passing year, new transformations emerge, from altering business models to the acquisition of patents. Yet, Ms. Emily and Calla Lily Fine Jewellers face these challenges head-on, continually seeking innovative solutions and adapting their approach to ensure their brand’s continued success in a rapidly evolving market.
The Different Sources Of Inspiration Behind Emily Tan’s Signature Style



Calla Lily Fine Jewellers’ pieces