The Journey of Canvaseety in Elevating Natural Beauty

Ms. Shu Zhen, the visionary founder of Canvaseety, embarked on her makeup artistry venture with a singular mission – to amplify her clients’ inherent beauty, fostering a sense of self-confidence and comfort within their own skin. However, the road to success was not without its trials. Early on, she confronted a slew of challenges, including the need to rise at unconventional hours for her craft, the occasional sacrifice of personal time during weekends, occasional encounters with demanding clients, and the ever-present specter of job uncertainty.
Painting People Prettier: Canvaseety’s Client-Centric Approach



The mission at Canvaseety is elegantly simple – “Painting People Prettier.” Her team wholeheartedly embraces this ethos, ensuring that clients feel more beautiful while remaining true to their natural essence. Canvaseety’s approach to consultations is customized to each client’s unique needs. For those unaccustomed to regular makeup, the goal is to enhance their existing beauty, allowing them to feel like an enhanced version of themselves. However, when clients desire a more glamorous transformation, the team is adept at delivering the desired look. They engage clients in thorough discussions, often requesting photo references to understand the specific elements they admire in each image, ensuring a tailored and personalized makeup experience.
Canvaseety’s Unique Team Approach to Empowering Artists

At Canvaseety, Ms. Shu Zhen’s approach to team-building stands out for its emphasis on nurturing creativity, providing guidance, and fostering a strong sense of identity among her artists. Drawing from her own experiences within previous teams, Ms. Shu Zhen recognizes the importance of artists having their work acknowledged and being fairly compensated. In building her team, she sought to be more than just a boss; she aimed to be a mentor, supporting her team members in developing their own businesses alongside their roles at Canvaseety. When adding to the existing team, Ms. Shu Zhen places a premium on individuals who share her beauty ideals, work values, unwavering drive, and a deep passion for the beauty industry. Canvaseety’s team is a closely-knit unit that embodies these shared qualities and values, creating an environment where artists can flourish and express their unique talents.
Eight Years of Transformation: Canvaseety’s Journey of Continuous Evolution
