A Distinguished Family Business Background

Michelle hails from a family with a strong business background; she is a fourth-generation construction company Woh Hup family member. After studying at the prestigious London School of Economics, she worked at Bain & Company, gaining valuable experience and insights into the corporate world.

Diversifying with Aurum Investments

However, she decided to diversify from her family’s construction business which led her to establish Aurum Investments. This firm focuses on innovative technologies and new industries. Through this venture, Michelle has played a vital role in promoting and supporting startups in Singapore.

Founding Collision 8 and Merging with Found.

Michelle recognized a gap in the co-working space market and founded Collision 8, emphasizing exclusivity and innovation. She sought to create an environment where entrepreneurs, investors, and businesses could collaborate and thrive. In an exciting development, Collision 8 merged with another co-working space, Found., to form Found8, further expanding its reach and impact.

Overcoming Struggles and Challenges

As with any entrepreneur, Michelle faced her share of struggles and challenges. Balancing her family’s business and personal ventures proved to be a difficult task. Moreover, the competitive nature of the co-working space industry and initial skepticism from investors posed additional obstacles. Nonetheless, her unwavering determination and vision led her to success.

Impact on Singapore’s Entrepreneurial Landscape

Michelle’s endeavors have left an indelible mark on Singapore’s entrepreneurial landscape. By fostering innovation and collaboration, she has contributed significantly to the growth and development of the country’s startup ecosystem. Furthermore, her focus on empowering female entrepreneurs has provided them a supportive network and platform to achieve their goals.

An Inspiration for the Next Generation of Entrepreneurs

Michelle’s story inspires the next generation of family business leaders, demonstrating the importance of evolving and adapting in the business world. Her lasting impact on Singapore’s entrepreneurial scene is a testament to the power of resilience and innovation, proving that with passion and dedication, anything is possible.


In conclusion, Michelle Yong’s journey is a shining example of how embracing change and exploring new frontiers can lead to great success. Her story inspires budding entrepreneurs to pursue their dreams and make their mark on the world while celebrating the spirit of entrepreneurship.

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[1] Yong, M. (2017, July 21). Meet the woman who is redefining Singapore’s co-working space. Southeast Asia Globe. Retrieved from https://southeastasiaglobe.com/michelle-yong-collision-8/

[2] Oh, J. (2019, January 21). Found8: New co-working operator formed from merger of Found. and Collision 8. The Business Times. Retrieved from https://www.businesstimes.com.sg/real-estate/found8-new-co-working-operator-formed-from-merger-of-found-and-collision-8

[3] Cheong, D. (2016, August 29). Co-working spaces founder banks on innovation. The Straits Times. Retrieved from https://www.straitstimes.com/business/companies-markets/co-working-spaces-founder-banks-on-innovation

[4] Aurum Investments. (n.d.). About Us. Retrieved from https://www.auruminvestments.com/about

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