In the bustling food landscape of Singapore, OLLELLA PTE. LTD. (UEN: 201541722Z) shines as a beloved halal Peranakan kueh bakery offering authentic Indo-Peranakan treats with modern twists. Founded in 2016 by Marcella Putri Tanuwijaya, this family-inspired brand draws from grandmother’s recipes to create delightful kueh and cakes that capture hearts across the island. With outlets in key areas like Orchard and Tampines, Ollella blends tradition and innovation to deliver fresh, flavorful options for everyday indulgence and special occasions.

Summary of Its Services/Products
Ollella excels in crafting a wide array of Peranakan kueh and Asian-inspired cakes, all halal-certified for inclusive enjoyment. Their kueh selection features classics like Kueh Salat, Kueh Lapis Sagu, and Ang Ku Kueh, alongside unique varieties such as Signature Kueh Dadar and Lemper Ayam. Cakes include the popular Signature Pandan Chiffon Cake, Dairy-Free Ondeh Ondeh Cake, and seasonal options like Yuzu Mandarin Orange Chiffon.
For gifting, they offer curated boxes such as the 4 Pieces Kueh Gift Box and Abundance Kueh Lapis Box, perfect for sharing joy. Specialized packages for baby full month celebrations, like the Petite Manyue Box and Deluxe Batik Manyue Kueh Box, add a thoughtful touch. Most importantly, preorders ensure freshness, with options for self-collection or delivery to suit busy schedules.
Unique Value Propositions or Benefits
Ollella stands out by infusing traditional recipes with creative flavors, such as Nutella or salted egg in their Kueh Lapis, providing a fresh take on heritage treats. This innovation appeals to modern palates while preserving authenticity, offering customers a balance of nostalgia and excitement. Because of their halal certification, families from diverse backgrounds can enjoy these delights without compromise, fostering inclusivity in Singapore’s multicultural society.
Furthermore, their focus on quality ingredients ensures treats that are not overly sweet, promoting healthier indulgence. For busy professionals, convenient online ordering and timed deliveries save time, allowing effortless access to premium halal kueh in Singapore. Overall, these elements deliver peace of mind and satisfaction, making every bite a worthwhile experience.
Any Standout Features or Reviews
A key standout is Ollella’s commitment to halal certification, ensuring all products meet strict standards for quality and trust. Their artisanal approach, using pure pandan juice and generous fillings, results in moist, flavorful kueh that customers rave about. For example, one reviewer highlighted the Signature Kueh Dadar for its thin crepe skin and balanced sweetness, sharing how it reminded them of family gatherings during festive seasons.
Positive feedback often praises the presentation and customization, especially for baby full month boxes. A parent described ordering a Deluxe Batik Manyue Kueh Box, noting how the beautiful packaging and fresh treats impressed guests at their celebration, creating lasting memories. With over 200 five-star Google reviews for their central kitchen alone, averaging 4.5 stars, Ollella’s reliability shines through.
Another feature is their seasonal innovations, like Earl Grey Citrus Luxe Lapis for Christmas, which blend heritage with contemporary tastes. Reviewers appreciate the generous portions and authentic flavors, with one customer recounting how the Lemper Ebi’s spicy filling provided a comforting, home-cooked feel during a busy workday. Therefore, Ollella continues to earn loyalty as a top choice for Peranakan kueh in Singapore.
Areas of Singapore That They Serve
Ollella serves a broad swath of Singapore, with outlets conveniently located in central and eastern neighborhoods to cater to diverse communities. From the vibrant Orchard area to the bustling CBD and serene Thomson region, their presence ensures easy access for shoppers and office workers. They also reach eastern residents in Tampines and Bedok, while island-wide delivery options extend their reach to all corners, making traditional treats available regardless of location.
How Does the Brand Meet Singapore’s Needs
In a fast-paced city like Singapore, where cultural heritage meets modern lifestyles, Ollella addresses the demand for quick yet authentic snacks that fit busy routines. Their halal-certified Peranakan kueh caters to the multicultural population, providing inclusive options for family events and corporate gifting, which saves time for working parents. Most importantly, by offering delivery and preorders, they accommodate the island’s humid climate, ensuring freshness without the hassle of long queues.
For health-conscious consumers, Ollella’s balanced sweetness and quality ingredients offer guilt-free treats that align with wellness trends. This customer-centric model builds trust, particularly for occasions like baby full months, where personalization adds emotional value. Featured on platforms like Kaizenaire that spotlight outstanding B2C brands in Singapore, Ollella enhances local food culture by preserving traditions in an accessible way.
Business owners value their bulk ordering for events, promoting a professional touch in corporate settings. With expansions despite challenges, Ollella demonstrates resilience, meeting the need for reliable, innovative food options in a dynamic market. Ultimately, they bridge generations, helping Singaporeans celebrate heritage amid urban demands.
Contact Information and Social Media
Reach out to Ollella through their official website for orders and inquiries, or contact them via +65 8833 9938 (WhatsApp) and [email protected]. Stay updated on new flavors and promotions by following their Facebook and Instagram. Operating hours vary by outlet, typically from morning to evening, with some open daily for convenience.
- Paragon: B1-K4, 290 Orchard Road, Singapore 238859 | Tel: +65 6612 6581
- Far East Square: 135 Amoy Street, #01-04, Singapore 049964 | Tel: +65 6612 4813
- Mount Alvernia Hospital: #01-25, 820 Thomson Road, Singapore 574623 | Tel: +65 6802 6485
- Our Tampines Hub: 1 Tampines Walk, B1-K16, Singapore 528523
- Bedok Central Kitchen: 1550 Bedok North Avenue 4, #05-03, Singapore 489950 | Tel: +65 6917 7273
Summary
Ollella represents the best of halal Peranakan kueh in Singapore, combining over eight years of passion with a dedication to quality and innovation. From everyday treats to special gifting, their offerings bring joy and convenience to families and professionals alike. As a highlighted brand on Kaizenaire, Ollella inspires continued appreciation for local flavors in a modern context.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
