Violet Lim’s journey as the co-founder and CEO of Lunch Actually Group is a tale of passion, determination, and innovation. Through her entrepreneurial endeavors, Violet has transformed how singles in Asia find love, creating a dating and matchmaking empire that spreads joy and connection. This article explores her captivating story, highlighting the challenges she overcame and the love she helped create.

Finding Love in the Lunch Hour

Lunch Actually Singapore

Violet Lim and her husband, Jamie Lee, founded Lunch Actually in 2004 to provide busy professionals with a hassle-free way to meet potential life partners. Combining their passion for love and their unique understanding of the dating landscape in Asia, they created a dating and matchmaking service that has since grown into a regional powerhouse.

Navigating the Path of Love

As an entrepreneur in the dating industry, Violet faced several challenges, including skepticism from friends and family, overcoming the stigma of matchmaking, and adapting to the ever-evolving world of technology. Her tenacity and unwavering belief in love allowed her to overcome these obstacles and build a thriving business that connects hearts across Asia.

A Match Made in Heaven

Lunch Actually Group has grown significantly over the years, expanding its services to include online dating, date coaching, and image consulting, catering to the diverse needs of singles in the region. Today, the company operates in several countries, including Singapore, Malaysia, Hong Kong, and Indonesia. It boasts a remarkable track record of successful matches and lasting relationships.

An Inspirational Leader

Violet Lim’s passion and dedication to helping people find love have made her a respected figure in the dating industry. Her leadership style is centered around empathy, innovation, and a relentless pursuit of excellence, inspiring her team and countless singles to believe in the magic of love.

Love Lessons for Entrepreneurs

Violet Lim’s entrepreneurial journey offers valuable insights for those looking to start their businesses. Her ability to adapt to change, stay true to her vision, and continually innovate in the face of challenges serves as a blueprint for aspiring entrepreneurs seeking to make a difference in the lives of others.


Violet Lim’s remarkable journey with Lunch Actually Group has transformed how singles in Asia find love, proving that passion, determination, and innovation are the cornerstones of entrepreneurial success. Her story inspires those looking to embark on their own entrepreneurial adventures, reminding them that love, like business, is a journey full of surprises and growth.

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  1. CNBC, “Finding Love at Lunch” (
  2. Forbes, “Love, Success, And Cupid’s Arrow: Singapore’s Violet Lim Is Matchmaker Extraordinaire” (
  3. Lunch Group, “About Us” (
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