Parisilk is a cornerstone of Singapore’s electronics retail landscape. Founded in 1952 as Paris Silk Store by the Primalani family, the business initially focused on textiles before pivoting to consumer electronics in 1974. By 1999, it officially became Parisilk Electronics & Computers Pte Ltd, solidifying its place as a trusted retailer. Today, it continues to thrive under the leadership of the Primalani family, blending tradition with innovation to serve Singapore’s diverse consumer base.
Summary of Services and Products
Parisilk offers a comprehensive selection of products, including:
- Audio and Video Equipment: High-quality TVs, sound systems, and home entertainment solutions.
- Home and Kitchen Appliances: From washing machines to refrigerators, designed for modern households.
- Photographic Equipment: Cameras and accessories for photography enthusiasts.
- IT and Communications Devices: Laptops, desktops, and networking solutions for personal and professional use.
All products come with warranties, ensuring authenticity and reliability. Parisilk also provides free local shipping on orders above $200, enhancing the convenience of their online store.
Unique Value Propositions
Parisilk’s strength lies in its customer-first philosophy. As Andrew Primalani, a key figure in the company, articulates, “Our goal has always been to provide our customer based on his needs at the best possible price; not to simply sell to them what we have.” This approach translates into personalized service, where staff take the time to understand your needs and recommend products that fit. Competitive pricing and a focus on quality further enhance Parisilk’s appeal, making it a go-to destination for electronics in Singapore.
Standout Features and Reviews
Parisilk has earned glowing reviews for its exceptional service and product range. Customers frequently highlight the knowledgeable and friendly staff, particularly at the Holland Village outlet, which is praised for its camera selection and no-pressure sales environment. One customer shared, “Highly recommended for home appliances and electronics. The staff, especially Kevin and Marcus, are very helpful and genuine” (WhereCrowded Reviews). Another noted, “I got a washing machine delivered the next day at an excellent price.” The store’s wide range of brands and efficient transactions are also standout features, with staff members like Mike and Thomas often commended for their expertise.
| Feature | Details |
|---|---|
| Product Range | Audio-visual, home appliances, cameras, IT, and communications equipment. |
| Service Highlights | Personalized advice, competitive prices, free shipping on orders above $200. |
| Customer Feedback | Praised for helpful staff, quick delivery, and quality products. |
| Standout Staff | Kevin, Marcus, Mike, Thomas noted for excellent service. |
Areas of Singapore Served
Parisilk operates four strategically located outlets, making it accessible to customers across Singapore:
- Central Outlet: 15A Lorong Liput, #01-21/35, Singapore 277730
- East Outlet 1: 46 East Coast Road, #01-107/108, Singapore 428774
- East Outlet 2: 865 Mountbatten Road, #01-78/79-82/83, Katong Shopping Centre, Singapore 437844
- North Outlet: 58 Sembawang Road, #01-01/02, Singapore 758588
These locations ensure that whether you’re in Holland Village, Katong, East Coast, or Sembawang, you can visit a Parisilk store for hands-on product exploration and expert guidance.
How Parisilk Meets Singapore’s Needs
Singaporeans value quality, reliability, and convenience, and Parisilk delivers on all fronts. By offering a diverse range of electronics and appliances, from cutting-edge gadgets to essential home equipment, Parisilk caters to both tech enthusiasts and everyday consumers. Their focus on original products with warranties aligns with Singapore’s high standards for quality. Additionally, their multiple outlets and online store make shopping accessible, while their personalized service addresses the unique needs of each customer, from busy professionals to families upgrading their homes.
Contact Information and Social Media
For inquiries or assistance, you can reach Parisilk at:
- Central Outlet: Tel: +65 6466 6002, Fax: +65 6468 2357, Email: [email protected]
- East Outlet 1: Tel: +65 6344 9937, Fax: +65 6345 9910, Email: [email protected]
- East Outlet 2: Tel: +65 6386 4704, Fax: +65 6386 4693, Email: [email protected]
- North Outlet: Tel: +65 6452-1593, Fax: +65 6457 9469, Email: [email protected]
Summary
Parisilk Electronics & Computers Pte Ltd (UEN: 199901675D) is more than just an electronics retailer; it’s a trusted partner for Singaporeans seeking quality, value, and exceptional service. With a rich history dating back to 1952, a wide range of products, and a commitment to customer satisfaction, Parisilk continues to shine as a leader in Singapore’s electronics and appliances market. Whether you’re shopping for a new camera, a home appliance, or IT equipment, Parisilk’s knowledgeable staff and competitive prices make it a top choice.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.