Sheng Siong Singapore: A Friendly Guide to the Supermarket
If you are looking for a reliable and affordable supermarket chain in Singapore, look no further than Sheng Siong. With over 60 stores across the island, Sheng Siong has become a household name for locals who want to buy groceries at reasonable prices. The company prides itself on offering a wide range of products, from fresh produce to household essentials, all under one roof.

Sheng Siong has been in business since 1985 and has since grown to become one of the largest supermarket chains in Singapore. The company’s success can be attributed to its commitment to quality, affordability, and customer satisfaction. Sheng Siong’s management team is constantly looking for ways to improve its operations and offer better value to customers.
Key Takeaways
- Sheng Siong is a leading supermarket chain in Singapore with over 60 stores across the island.
- The company is committed to offering quality products at affordable prices and has been in business since 1985.
- Sheng Siong’s success can be attributed to its focus on customer satisfaction and continuous improvement of its operations.
Company Overview

Sheng Siong Singapore is one of the leading retailers in Singapore, with over 70 stores located across the island. Founded in 1985 by the Lim brothers, Sheng Siong started as a small pig farm in Ang Mo Kio. Today, it has grown to become one of Singapore’s top retailers, with over S$1.37 billion in annual sales revenue (FY2023).
History and Founders
Sheng Siong was founded by the Lim brothers, who started with a small provision shop that grew into a pig farm in Ang Mo Kio. In 1985, they decided to expand their business and opened their first supermarket in the same area. Since then, Sheng Siong has grown rapidly and is now one of the largest retailers in Singapore.
Corporate Vision and Mission
Sheng Siong’s vision is to be the leading retailer in Singapore, providing customers with the best shopping experience and quality products at affordable prices. Its mission is to provide customers with a wide range of products, excellent service, and a comfortable shopping environment.
Financial Performance
Sheng Siong has been listed on the Mainboard of the Singapore Exchange since 2011 and has consistently delivered strong financial performance. In FY2023, the company reported revenue of over S$1.37 billion, net profit of S$98.6 million, and earnings per share of 11.42 cents. Sheng Siong is committed to creating value for its shareholders and has a strong track record of delivering consistent returns.
In conclusion, Sheng Siong Singapore is a leading retailer in Singapore, with a strong history and commitment to providing customers with quality products at affordable prices. With a clear vision, mission, and strong financial performance, Sheng Siong is well-positioned to continue its growth and success in the years to come.
Operations and Sustainability

Retail and E-Commerce Expansion
Sheng Siong Singapore has been expanding its retail business and e-commerce platform to reach more customers. With over 60 supermarkets island-wide, Sheng Siong has become a household name for grocery shopping in Singapore. Their newest outlet at Mandai Link boasts a floor space of over 500,000 square feet, making it one of the largest supermarkets in Singapore. The company has also been expanding its e-commerce platform to cater to the growing demand for online shopping, especially during the pandemic.
Product Range and Suppliers
Sheng Siong Singapore offers a wide range of products, including housebrands, fresh produce, pork, seafood, and more. The company sources its products from reputable suppliers to ensure quality and freshness. Sheng Siong also works closely with its suppliers to reduce its carbon footprint and promote sustainability in the supply chain.
Sustainability Journey
Sheng Siong Singapore is committed to sustainability and has implemented various initiatives to reduce its environmental impact. The company has set five pillars for its sustainability journey, which include business excellence, care for customers, care for employees, care for the community, and care for the environment. Sheng Siong has published six sustainability reports to date, covering its operations in Singapore.
In line with the Sustainable Singapore goals, Sheng Siong is actively working towards conserving resources and reducing its carbon footprint. The company has partnered with DBS Bank to help suppliers become more resource-efficient and reduce their carbon footprint. Together, they aim to engage up to 1,000 small and medium enterprises (SME) in the Sheng Siong supply chain network over the next two years.
Sheng Siong Singapore is committed to promoting sustainability and contributing to the local community. With its expanding retail business and e-commerce platform, Sheng Siong is poised to continue providing quality products and services to customers while promoting sustainability and environmental responsibility.
Frequently Asked Questions

How can I find the nearest Sheng Siong outlet to my location?
Finding the nearest Sheng Siong outlet is easy. You can visit the Sheng Siong website or mobile app to locate the store closest to you. With over 60 outlets located throughout Singapore, you’re sure to find one near your home or workplace.
What are the current special offers available at Sheng Siong?
Sheng Siong offers a range of special offers to its customers. These offers can change from time to time, so it’s best to check the Sheng Siong website or mobile app for the latest promotions. You can also sign up for their newsletter to receive updates on the latest deals.
How do I sign up for Sheng Siong’s online shopping platform?
Signing up for Sheng Siong’s online shopping platform is easy. You can visit their website and create an account. Once you have an account, you can start shopping for groceries and fresh produce online and have them delivered to your home.
What is the delivery fee for Sheng Siong’s home delivery service?
The delivery fee for Sheng Siong’s home delivery service varies depending on the size of your order and your location. However, if you spend $100.00 or more, you can enjoy free delivery. You can check the delivery fee for your area on the Sheng Siong website or mobile app.
On which days do seniors receive a discount at Sheng Siong?
Seniors can enjoy a discount on their purchases at Sheng Siong every Wednesday. All you need to do is present your senior citizen card at the checkout counter to enjoy the discount.
What are the typical wages for part-time employees at Sheng Siong?
The wages for part-time employees at Sheng Siong vary depending on the job position and experience. However, Sheng Siong is committed to providing fair wages to all its employees. If you’re interested in working at Sheng Siong, you can visit their website or mobile app to check for available job positions.

