SASA Singapore: Your One-Stop Shop for Beauty Products
If you’re looking for a one-stop-shop for all your beauty needs, then Sasa Singapore is the place to be. As a leading beauty retailer in Asia, Sasa Singapore offers a vast range of products, including skincare, makeup, perfume, healthcare, body and hair care products. With over 600 brands to choose from, you’re sure to find the perfect product to suit your needs.

Sasa Singapore has a strong presence in the beauty industry, with stores located all over Singapore. Their focus on providing diverse quality products has made them a go-to destination for beauty enthusiasts. Whether you’re looking for the latest makeup trend or a skincare product to address your specific concerns, Sasa Singapore has got you covered.
At Sasa Singapore, you can expect to find a wide range of products at competitive prices. Their commitment to providing quality products at affordable prices has made them a favourite among beauty lovers in Singapore. With their online shopping services available 24/7, you can shop from the comfort of your own home and have your products delivered right to your doorstep.
Key Takeaways
- Sasa Singapore offers a wide range of beauty products from over 600 brands.
- They have a strong presence in the beauty industry with stores located all over Singapore.
- Sasa Singapore provides quality products at affordable prices, with online shopping services available 24/7.
Sasa Singapore Overview

If you are looking for a one-stop beauty product specialty platform in Singapore, Sasa Singapore is the perfect destination for you. Sasa Singapore is a part of the Sasa Group, a renowned retailing group in Asia that offers diverse quality products under more than 600 brands ranging from skincare, fragrance, make-up, hair care, body care, inner beauty products as well as beauty equipment.
History and Expansion
Sasa Group opened its first store in Hong Kong in 1978, and since then, it has expanded to over 270 stores in Asia, including Singapore, Malaysia, Mainland China, and Macau. Sasa Singapore opened its first store in 1997 and became a popular shopping hub for make-up and personal care products.
Economic Impact and Recovery
The pandemic has affected the retailing industry, and Sasa Singapore was not immune to this impact. During the 2019 to 2020 financial year, the chain closed all of its 22 outlets in Singapore due to a lack of profit. However, with the economic recovery and the reopening of Singapore’s borders to tourists, Sasa Singapore is set to make a comeback. The retailing group plans to open one or two stores in Singapore, starting with Jurong Point in December 2023.
Retailing Strategy
Sasa Singapore’s retailing strategy is to provide a one-stop shopping experience for customers. The retailing group offers a wide range of beauty products under one roof, making it convenient for customers to find everything they need in one place. Sasa Singapore also has an online store, where customers can shop for their favorite products from the comfort of their own homes.
Sasa Singapore’s retailing strategy is in line with Singapore’s zero-covid policy. The retailing group has implemented strict safety measures in its stores to ensure the safety of customers and staff. Sasa Singapore’s focus on providing a safe and convenient shopping experience for customers has helped it become a popular destination for beauty products in Singapore.
In conclusion, Sasa Singapore is a popular destination for beauty products in Singapore. With its wide range of quality products and one-stop shopping experience, Sasa Singapore is the perfect destination for customers looking for a convenient and safe shopping experience.
Products and Brand Presence

Beauty and Skincare Products
When it comes to beauty and skincare products, SaSa Singapore has a wide range of offerings. With over 600 brands, SaSa positions itself as a one-stop beauty product specialty platform. The range of products includes skincare, fragrance, makeup, haircare, body care, inner beauty products, and beauty equipment.
SaSa Singapore is known for its K-beauty products, which have gained a significant following among beauty lovers. The company offers a variety of K-beauty brands, including Laneige, Innisfree, and Etude House. Additionally, SaSa Singapore carries personal care products such as hair care, body care, and oral care products.
Marketing and Social Media Influence
SaSa Singapore has a strong social media presence, particularly on Instagram, Facebook, and YouTube. The company’s social media accounts feature product reviews, tutorials, and promotions. SaSa Singapore’s social media presence helps to create brand awareness and attract new customers.
The company’s marketing efforts also include collaborations with influencers and beauty bloggers. These collaborations help to promote SaSa Singapore’s products and reach a wider audience.
Financial Insights
According to SaSa Singapore’s financial reports, the company’s revenue has been decreasing in recent years. In the financial year 2020, the company reported a loss of SGD 6.9 million. The company’s Chief Financial Officer has attributed the decline in revenue to high costs and competition from online retailers.
Despite the challenges, SaSa Singapore has continued to expand its brand presence. The company has opened new outlets in Singapore and has also partnered with eCommerce platforms such as Shopee to grow its online presence. SaSa Singapore’s focus on offering a diverse range of quality products under various brands has helped to maintain its position as a leading cosmetics retailer in Singapore.
Frequently Asked Questions

Where can I find Sasa stores in Singapore?
Sasa has recently returned to Singapore and plans to open one or two stores in 2023. Keep an eye out for their new store locations and stay tuned for updates on their website and social media pages.
How can I shop online with Sasa in Singapore?
You can shop online with Sasa by visiting their website and creating an account. From there, you can browse their selection of beauty products and make purchases. Sasa also offers free delivery for orders over a certain amount, so be sure to take advantage of this offer.
What are the operating hours for Sasa stores in Singapore?
As Sasa has not yet reopened their stores in Singapore, operating hours are not currently available. However, once their stores are open, you can check their website or social media pages for updated information on operating hours.
Are there any ongoing sales at Sasa outlets in Singapore?
As Sasa has not yet reopened their stores in Singapore, there are no ongoing sales at this time. However, keep an eye out for future promotions and sales on their website and social media pages.
What should I do if I have an issue with a purchase from Sasa Singapore?
If you have an issue with a purchase from Sasa Singapore, you can contact their customer service team for assistance. They can be reached via email or phone, and will work to resolve any issues you may have.
How does Sasa maintain its affordability for beauty products?
Sasa maintains its affordability for beauty products by offering a wide range of products from over 600 brands, allowing customers to find products at various price points. They also offer promotions and discounts on a regular basis, making it easier for customers to purchase high-quality beauty products at affordable prices.

