Introduction to the Brand
RHB Bank Berhad (UEN: S99FC5710J) is a cornerstone of Singapore’s financial landscape, offering a comprehensive suite of banking services to individuals, families, and businesses. Established in 1961 as UMBC Bank, prior to Singapore’s independence, it adopted its current name in 1999 following strategic mergers with Kwong Yik Bank Berhad, Sime Bank Berhad, and Bank Utama (Malaysia) Berhad. As a subsidiary of the RHB Banking Group, one of Malaysia’s largest fully integrated financial services groups, RHB Bank has built a reputation for trust and innovation. With over six decades of experience, it delivers personalized financial solutions that empower customers to achieve their financial aspirations, making it a key player in Singapore’s banking sector.
Summary of Its Services/Products
RHB Bank Berhad offers a diverse range of financial products and services tailored to meet the varied needs of its clients in Singapore. These include:
- Personal Banking: Savings accounts, fixed deposits, personal loans, credit cards, and the RHB FX Multi-Currency Card for seamless global transactions.
- Commercial Banking: Business loans, trade finance, and corporate banking solutions to support small and medium enterprises (SMEs) and large corporations.
- Investment Banking: Wealth management, investment advisory services, and asset management through RHB Asset Management Pte.
- Digital Banking: The RHB Mobile SG App provides 24/7 access to banking services, including account management, funds transfers, and instant currency conversion at competitive rates.
- Islamic Banking: Shariah-compliant products offered through RHB Islamic Bank Berhad, catering to clients seeking ethical financial solutions.
The bank also operates 15 Bureaus de Change at Singapore Changi International Airport, providing convenient foreign exchange services for travelers.
Unique Value Propositions or Benefits
RHB Bank Berhad distinguishes itself through several key strengths that make it a preferred choice for banking in Singapore:
- Customer-Focused Approach: The bank prioritizes personalized solutions, ensuring that each client’s financial goals are met with tailored advice and products.
- Competitive Rates: RHB Bank is known for offering some of the highest SGD fixed deposit rates in Singapore, often with promotional offers accessible via the RHB Mobile SG App. Deposits are insured up to S$75,000 by the Singapore Deposit Insurance Corporation (SDIC).
- Extensive Network: With a network of seven branches and multiple ATMs across Singapore, including a wholly-owned 17-storey RHB Bank Building at 90 Cecil Street, the bank ensures accessibility and convenience.
- Digital Innovation: The RHB Mobile SG App enhances customer experience with features like biometric login, instant account opening, and real-time foreign exchange conversions, making banking simple and efficient.
- Trusted Legacy: With over 60 years of presence in Singapore, RHB Bank has built long-lasting relationships with clients, earning a reputation as one of the most trusted financial institutions.
Standout Features or Reviews
RHB Bank Berhad has garnered positive feedback from customers, reflecting its commitment to service excellence. According to Google Maps data, its branches have received strong ratings:
| Branch Name | Address | Rating (Stars) | Number of Reviews |
|---|---|---|---|
| Cecil Branch | 90 Cecil St, Singapore 069531 | 3.9 | 30 |
| Orchard Premier Centre | 321 Orchard Road, #02-07, Orchard Shopping Centre, Singapore 238866 | 4.6 | 47 |
| Parkway Branch | 80 Marine Parade Road, Parkway Parade, B1-83B, Singapore 449269 | 3.6 | 14 |
| Jurong East Branch | 131 Jurong Gateway Rd, #01-257, Singapore 600131 | 3.3 | 13 |
The Orchard Premier Centre’s 4.6-star rating from 47 reviews highlights exceptional customer satisfaction, with clients appreciating the branch’s efficient service and professional staff. The bank’s focus on customer experience is further evidenced by its independent RHB Customer Experience unit, which facilitates prompt resolution of customer feedback.
Areas of Singapore That They Serve
RHB Bank Berhad operates multiple branches strategically located across Singapore, ensuring island-wide accessibility:
| Branch Name | Address | Operating Hours (Counter Services) |
|---|---|---|
| Cecil Branch | 90 Cecil Street, #01-00 RHB Bank Building, Singapore 069531 | Mon-Fri: 9:00 AM–4:00 PM, Closed Sat/Sun & Holidays |
| Orchard Premier Centre | 321 Orchard Road, #02-07, Orchard Shopping Centre, Singapore 238866 | Mon-Fri: 11:00 AM–6:00 PM, Sat: 11:00 AM–2:00 PM |
| Parkway Branch | 80 Marine Parade Road, Parkway Parade, B1-83B, Singapore 449269 | Mon-Fri: 10:00 AM–5:00 PM, Sat: 10:00 AM–2:00 PM |
| Jurong East Branch | 131 Jurong Gateway Rd, #01-257, Singapore 600131 | Mon-Fri: 9:00 AM–4:00 PM, Sat: 9:00 AM–12:00 PM |
Additionally, RHB Bank operates ATMs at locations like Jalan Besar and Katong, and its 15 Bureaus de Change at Changi Airport serve travelers across all terminals. This extensive network ensures that customers from all parts of Singapore can access RHB Bank’s services conveniently.
How Does the Brand Meet Singapore’s Needs?
RHB Bank Berhad aligns closely with the financial needs of Singaporeans by offering a blend of traditional and modern banking solutions. For individuals, the bank provides competitive savings and fixed deposit options, ideal for those planning for future financial security. Its personal and business loans support homeownership, education, and entrepreneurial ventures, addressing key aspirations in Singapore’s fast-paced economy. The bank’s wealth management and investment services cater to the growing demand for financial planning and wealth growth, particularly among Singapore’s affluent and middle-class populations.
For businesses, RHB Bank’s commercial and corporate banking solutions, including trade finance and SME support, empower local enterprises to thrive in a competitive market. Its Islamic banking products cater to Singapore’s diverse population, offering ethical and Shariah-compliant financial options. The RHB Mobile SG App meets the needs of tech-savvy Singaporeans, providing 24/7 access to banking services, instant currency conversions, and secure transactions, aligning with Singapore’s push towards a digital economy.
Contact Information and Social Media
For those looking to connect with RHB Bank Berhad, here are the key contact details and social media links:
- Address: 90 Cecil Street, #01-00 RHB Bank Building, Singapore 069531
- Phone: +65 6216 0888
- Email: [email protected]
- Website: RHB Singapore
- Social Media:
- Facebook: RHB Singapore
- LinkedIn: RHB Singapore LinkedIn
- Instagram: N.A.
- X: N.A.
Summary
RHB Bank Berhad (UEN: S99FC5710J) stands as a pillar of financial strength and innovation in Singapore. With a legacy of over 60 years, it combines a customer-centric approach with cutting-edge digital solutions to empower individuals and businesses. From competitive fixed deposit rates to comprehensive wealth management and Islamic banking, RHB Bank caters to the diverse financial needs of Singaporeans. Its extensive branch network, positive customer reviews, and commitment to excellence make it a trusted partner for financial growth. Whether you’re saving for the future, investing for wealth, or expanding your business, RHB Bank Berhad is dedicated to helping you achieve your goals.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.