Quick answer: If you’re hunting for makeup online in Singapore, Sephora is the big reliable go-to with a physical outlet too. For K-beauty lovers, Althea has free shipping above $29. Lookfantastic ships free and packs European cult buys. Strawberrynet offers steep discounts on Chanel and YSL, while Cult Beauty is all about the buzzy new must-haves. Beauty Bay and Escentials round out the mix with niche palettes and in-store pickup options.
Shopping for makeup online in Singapore can feel like navigating a maze, but you’re actually in good company. These are the sites where locals restock without braving the weekend crowds, and each one suits a different kind of beauty hunter. Whether you’re after a K-beauty glow or a luxury steal, there’s a spot that feels just right—confirm plus chop no Orchard squeeze.
For the full picture, Best Makeup & Fragrance in Singapore collects 27 guides on this subject.
Sephora
Sephora is the big one—you probably already know its flagship at Plaza Singapura, but the online store is just as well-stocked. They carry over 300 brands, from Fenty Beauty to NARS, plus their own vegan-friendly line that’s actually really solid. Order online and you get the same massive range without pushing through the Orchard crowd. Delivery is quick, and if you join the Beauty Pass, you collect points with every purchase.
Sephora is your trusty beauty hallmark, where the online store mirrors that well-stocked aisle you know. It suits the planner who loves building a rewards stash—every dollar nudges your Beauty Pass closer to a birthday treat. No fuss, just a generous shade range and swift delivery, making restock day feel like a small celebration.
Address: 60B Orchard Road, Atrium@Plaza Singapura #01-56/57, Singapore 238891
Hours: Daily 10am–10pm
Website: Sephora.sg
Who it suits: anyone who wants the whole beauty department in one browser tab, or needs to restock a specific foundation shade they’ve trusted for years. If you’re a sucker for swatching before you buy, pop by the store. But the website’s filters make finding the right shade a breeze too.
Lookfantastic
Lookfantastic is where the European cult brands hide out. They’re online-only, shipping direct to Singapore for free, no minimum spend—yes, really. You come here for Morphe palettes and Lime Crime lip colours that you won’t easily find on other local sites. The interface is clean, and they often run bundles that make the per-item price damn shiok. Delivery can take a bit longer than local platforms, but the free shipping makes up for it.
Lookfantastic is your ticket to those European beauty finds that you don’t spot on MRT ads. Perfect for the collector who enjoys anticipating a parcel from afar, it’s the site for scoring Morphe palettes and Lime Crime lip colours that feel extra special precisely because they took the scenic route home.
Contact: via the website’s help centre
Website: Lookfantastic.com.sg
It suits: anyone bored with what’s in the local malls and hunting for that one palette they saw on TikTok. K-beauty curious? Maybe not, but if you want to experiment with bold pigments without paying a premium, this is it.
Althea
Althea is the site for anyone chasing that glass-skin, dewy K-beauty finish. They source straight from Korea—brands like Etude House and Innisfree, plus their own Althea-brand products that are surprisingly good value. The whole experience feels like a little Seoul shopping spree from your sofa. Free shipping kicks in at just $29, which is easy to reach when you’re grabbing a few cushions and lip tints.
Althea hands you the K-beauty playbook without the Seoul airfare. It’s for the girl dipping into cushion foundations and lip tints, where $29 of sheet masks and glow toners feels like an easy win. The site has a cheerful, browsable vibe—like a quick stopover at Myeongdong, but in your pyjamas.
Contact: via the website’s support form
Website: sg.althea.kr
Who it suits: K-drama fans who want to replicate the look, or anyone new to Korean makeup who wants authentic products without having to go to a physical store. They also have regular flash sales, so chope your favourites fast.
None of these are sponsored placements. If you belong on this list, tell us what you do.
Strawberrynet
Strawberrynet is the auntie-approved website for scoring Chanel and YSL at a fraction of the counter price. It’s been around forever, and they’ve built up a loyal following by consistently offering up to 70% off on luxury makeup. The catch? Sometimes stock is limited, so if you see your shade of foundation, hoot first. Free delivery over $50, and they even have a WhatsApp contact if you want to ask about packaging or availability.
Strawberrynet is where the smart shoppers hunt—think of it as your auntie’s little black book for luxury steals. It’s best for the decisive type: when you spot your shade at a steep markdown, you don’t wait. The WhatsApp support adds a warm, personal touch that makes a digital cart feel like a trusted kopitiam tip.
Contact: +852 3516 8719
WhatsApp: +852 6923 0911
Website: strawberrynet.com/en-sg
It suits: someone who knows exactly what they want—a specific high-end lipstick or powder—and wants to pay the lowest possible price. Not for browsing new trends, but for restocking your holy grail products, it’s unbeatable.
Beauty Bay
Beauty Bay is for the makeup magpie who loves building custom palettes and playing with colour. They stock harder-to-find international brands like Natasha Denona and their own empty Z-palettes so you can depot your collection into one giant tray. Free shipping kicks in at $88, which sounds steep but adds up quickly when you’re buying a few velvety matte singles. They deliver to Singapore without any fuss, just be patient—it can take a week or two.
Beauty Bay calls out to the colour-play lover who treats a magnetic palette like a canvas. If you’re the sort who gleefully de-pots, arranges, and rearranges, this is your happy place. It’s a discovery zone, too—Natasha Denona and velvety singles make hitting that free-ship threshold feel like a natural next step.
Contact: via website support
Website: beautybay.com
It suits: the creative soul who treats makeup like art supplies. If you want a palette that nobody else in your squad has, this is the spot.
Cult Beauty
Cult Beauty is like that friend who always knows about the next big thing before it blows up. They spotlight a hall-of-fame of products that have serious buzz—think Fenty Gloss Bomb, Huda Beauty palettes, and glow-enhancing skin tints. Their site has helpful beginner lists if you feel paiseh about not knowing where to start. Shipping to Singapore varies, but they often run promotions that cover delivery.
Cult Beauty is the cool-girl whisperer, neatly sidestepping the guesswork for anyone who wants to glow up confidently. If you’re feeling paiseh about where to begin, their curated lists are a gentle handhold, and the product hall-of-fame means you’re always browsing what’s buzzy and beloved. A bit like a beauty big sis guiding you.
Contact: via help centre
Website: cultbeauty.com
It suits: trend-spotters and anyone who wants a shortlist of products that are actually worth the hype, not just a wall of endless choices.
Escentials
Escentials is the brick-and-mortar beautique in Paragon that also lets you order online, which is a major plus if you want to swatch a By Terry foundation in person before adding to cart. Their edit is tight—niche luxury brands like NARS and By Terry, with a focus on high-performance textures and sophisticated colours. It’s the kind of place where you find that perfect luminous base and feel a little more put together just buying it.
Escentials bridges the gap between the luxury hall and your living room. Perfect for someone who likes to drop by Paragon, swatch a luminous base, and then quietly order online at midnight. Their edit is refined—so you’re not drowning in choices, just facing a small, exquisite selection that helps you feel effortlessly put together.
Address: 290 Orchard Road, Paragon Shopping Centre #03-02/05, Singapore 238859
Hours: Daily 10am – 9:30pm
Phone: +65 6737 2478
Website: escentials.com
It suits: the professional who wants to stay sharp but doesn’t have time to browse endless pages; this edit makes decisions easy. Also great if you need something last minute before a dinner in Orchard—collect in store.
How to choose
The real difference is the shipping threshold and the kind of brands you care about. Althea is the cheapest ticket to free delivery at $29, perfect for small K-beauty hauls. Lookfantastic ships free with zero minimum, so you can grab a single Morphe palette without stress. If you’re hunting for high-end bargains, Strawberrynet’s up to 70% off Chanel and YSL with free shipping above $50 is hard to beat. For trend discovery, Cult Beauty’s shortlists save you from scrolling through pages of noise.
If you love building your own palette with single shadows, Beauty Bay’s Z-palettes and Natasha Denona options are your playground—free shipping arrives at $88. Sephora remains the safest all-rounder with a physical store if you want to test anything, while Escentials gives you that boutique luxury experience with the option to buy online and collect in Orchard.
And if you’re already planning your purchases, pair these with a rewards credit card—check out our guide to Credit Cards for Groceries and Online Shopping in Singapore to stretch your dollar further. For more options beyond makeup, our roundup of Online Shopping Platforms in Singapore covers fashion, electronics and more.
| Store | Free Shipping Threshold | Brand Focus | Physical Store? |
|---|---|---|---|
| Sephora | Check with the business | Global (300+ brands) | Yes, Plaza Singapura |
| Lookfantastic | Free for all orders | European cult brands | No |
| Althea | Free over $29 | K-beauty | No |
| Strawberrynet | Free over $50 | Luxury discounted | No |
| Beauty Bay | Free over $88 | Custom palettes & international | No |
| Cult Beauty | Check with the business | Trending cult faves | No |
| Escentials | Check with the business | Niche luxury | Yes, Paragon |
None of these are sponsored placements. If you belong on this list, tell us what you do.
Summary
Whether you’re chasing a K-beauty glow or a discounted Chanel lipstick, Singapore’s online makeup shops have you covered. Sephora remains the all-rounder, but niche sites like Althea and Strawberrynet can save you serious cash for the right product. Pick one that matches your buying style—bulk haul or single holy grail—and have fun shopping from your couch.
Disclaimer: Details can change, so always confirm with the business. Prices and shipping thresholds correct as of the time of writing.
Frequently asked questions
Which online makeup shop offers the lowest free shipping minimum to Singapore?
Althea provides free shipping for orders over $29. Lookfantastic also has no minimum spend, so any order ships free.
Can I find Korean beauty brands like Etude House and Innisfree online?
Yes, Althea specialises in K-beauty with authentic brands like Etude House and Innisfree, plus its own affordable line.
Where can I buy high-end luxury makeup online at a discount?
Strawberrynet is known for offering brands like Chanel and YSL at up to 70% off, with free shipping over $50.
Do any of these sites have a physical store in Singapore?
Sephora has a flagship at Plaza Singapura, and Escentials operates a boutique at Paragon. The others are online-only.
Which platform is best for discovering new, trendy makeup products?
Cult Beauty’s spotlighted lists make it easy to spot what’s trending and separate hype from worthwhile buys.
Is there a site that sells empty palettes for customising?
Beauty Bay stocks Z-palettes and single shadows from brands like Natasha Denona, ideal for building your own palette.
