Introduction
SHOPBACK SINGAPORE PTE. LTD. (UEN: 201309847E) has redefined online shopping in Singapore since its founding in 2014. As a leading cashback and rewards platform, ShopBack empowers users to save money while shopping at their favorite stores. With a mission to make shopping rewarding, delightful, and accessible, ShopBack has become a trusted partner for millions of Singaporeans and brands alike. Its innovative approach combines cashback, exclusive deals, and flexible payment options, making it a standout in Singapore’s vibrant e-commerce landscape.

About ShopBack
Founded by Henry Chan and Joel Leong in 2014, ShopBack began with a simple idea: to make online shopping more rewarding by offering cashback. What started as a prototype coded in a hotel room has grown into a platform serving over 50 million users across 12 markets, including Singapore, Australia, and Germany. ShopBack’s headquarters at 71 Ayer Rajah Crescent #02-18 Singapore 139951 remains the heart of its operations, driving innovation in the Asia-Pacific and beyond. The company’s growth reflects Singapore’s thriving startup ecosystem, with ShopBack recognized as a “scale-up” contributing to the nation’s digital economy (MDDI Speech).
Services and Products
ShopBack offers a comprehensive suite of services designed to enhance the shopping experience:
- Cashback Rewards: Shoppers earn a percentage of their purchase back, up to 30%, which can be withdrawn or used for future purchases.
- Promo Codes and Vouchers: The platform curates exclusive deals from thousands of merchants, helping users save more.
- ShopBack Pay and PayLater: These payment solutions, including buy now pay later (BNPL) through the acquisition of hoolah, offer flexibility for online and in-store purchases.
- Store Directory: With over 20,000 partner stores, including Lazada, Zalora, Agoda, and Scarlett Supermarket, ShopBack covers categories like fashion, travel, groceries, and electronics (ShopBack Corporate).
The platform’s user-friendly app and website make it easy to browse deals, track cashback, and complete transactions seamlessly.
Unique Value Propositions
ShopBack stands out for its ability to combine savings with convenience:
- Generous Cashback: Earning up to 30% cashback boosts purchasing power, making every dollar go further.
- Extensive Partnerships: With 20,000+ online and physical stores, ShopBack offers unmatched variety, from global giants like Amazon to local favorites like Scarlett Supermarket.
- Innovative Payments: ShopBack Pay and PayLater provide flexible payment options, catering to modern shoppers’ needs (ShopBack About).
- Ease of Use: The intuitive interface ensures a smooth experience, whether shopping via the app or browser extension.
These features make ShopBack a one-stop platform for smart shopping, aligning with Singapore’s tech-savvy and cost-conscious culture.
Standout Features and Customer Feedback
ShopBack’s cashback model has been praised for its simplicity and savings potential. For example, users can purchase vouchers for stores like Fairprice and earn additional cashback, as highlighted in a blog post by Muhammad Sharizzat Bin Abu Samah (ShopBack Blog). The platform’s partnerships, such as with Chicha San Chen for Taylor Swift concert promotions, showcase its ability to create engaging, rewarding experiences (LinkedIn Post).
While some users on platforms like Trustpilot have reported issues with cashback tracking or customer service, others appreciate the savings and variety of deals. For instance, a user on Trustpilot noted that treating cashback as a bonus helps manage expectations, with some customer service issues resolved satisfactorily (Trustpilot Reviews). ShopBack’s commitment to improving user experience is evident in its continuous expansion of services and partnerships.
Areas Served in Singapore
ShopBack’s services are accessible across Singapore, from Orchard Road to heartland neighborhoods. Whether shopping online or at physical stores like Scarlett Supermarket’s 25 outlets, Singaporeans can use ShopBack to earn rewards on everyday purchases. The platform’s digital nature ensures island-wide availability, making it a versatile tool for all residents.
Meeting Singapore’s Needs
Singapore’s high cost of living makes saving money a priority for many. ShopBack addresses this by offering cashback and deals that help consumers stretch their budgets. Its partnerships with local brands like Scarlett Supermarket and global platforms like Booking.com cater to Singapore’s diverse shopping preferences, from daily essentials to travel. Events like ShopFest, an annual shopping festival, further enhance its appeal by offering exclusive promotions (ShopBack Corporate). By integrating financial services like ShopBack Pay, the platform also supports Singapore’s push toward a cashless society, aligning with the nation’s digital economy goals.
Contact Information and Social Media
Stay connected with ShopBack through the following channels:
- Address: 71 Ayer Rajah Crescent #02-18 Singapore 139951
- Phone: (+65) 6589 8679
- Website: ShopBack SG
- Facebook: ShopBackSG
- Instagram: shopbacksg
- LinkedIn: ShopBack
Summary
ShopBack Singapore is a game-changer in the world of online shopping, offering cashback rewards, exclusive deals, and innovative payment solutions. With over 20,000 partner stores and a commitment to making shopping rewarding, ShopBack empowers Singaporeans to shop smarter. Whether you’re buying groceries, booking travel, or splurging on fashion, ShopBack’s platform ensures savings and convenience. As a proud contributor to Singapore’s digital economy, SHOPBACK SINGAPORE PTE. LTD. continues to innovate, making it a must-have for savvy shoppers.
Disclaimer
All information provided here has been compiled
from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.

