Introduction to the Brand
Income Insurance, commonly known as Income, stands as a cornerstone of Singapore’s insurance landscape, offering a diverse array of life, health, and general insurance products. Established in 1970 as NTUC Income under the National Trades Union Congress (NTUC), it was restructured in 2022 into a public non-listed company limited by shares, now operating as Income Insurance Limited (UEN: 202135698W). As Singapore’s only insurance co-operative, Income has earned its place as a national icon, driven by a mission to provide affordable and reliable insurance solutions. With a legacy of serving over two million customers, Income continues to prioritize the protection, savings, and investment needs of individuals, families, and businesses across Singapore.

Summary of Its Services/Products
Income offers a comprehensive suite of products designed to cater to the varied needs of Singaporeans:
- Life Insurance: Offers financial security for families in the event of death or terminal illness, including products like Whole Life Plans and Term Life Insurance.
- Health Insurance: Covers medical expenses with options like IncomeShield and Enhanced IncomeShield, providing cashless hospitalization and comprehensive healthcare support.
- Travel Insurance: Protects travelers against unexpected events such as trip cancellations, medical emergencies, or lost luggage, with plans like Happy Travellers.
- Motor Insurance: Provides coverage for vehicles against accidents, theft, and other risks, including specialized offerings like eDrivo Car Insurance.
- Savings and Investment Plans: Combines wealth growth with life insurance coverage, helping customers plan for retirement and financial goals.
These products are accessible through Income’s user-friendly online portal (My Income) and mobile app, making it easy for customers to manage policies and claims.
Unique Value Propositions or Benefits
Income distinguishes itself through several key strengths:
- Social Purpose: Rooted in its co-operative origins, Income is committed to making insurance accessible and affordable, particularly for low-income families, aligning with its founding goal of addressing social needs.
- Innovative Approach: By leveraging data-driven insights and technology, Income delivers modern, lifestyle-centric insurance solutions, such as flexible micro-insurance for gig workers.
- Community Commitment: Income actively supports financial inclusion, education for youth-in-need, and seniors’ well-being, contributing to a stronger, more inclusive Singapore. Initiatives like the Income Eco Run (Eco Run) demonstrate their dedication to sustainability and community engagement.
Standout Features or Reviews
While specific customer testimonials are not widely available on platforms like Trustpilot or Google Reviews, Income’s long-standing presence and recognition as a national icon reflect its reliability and trustworthiness. The company’s focus on tailored products, such as coverage for public transport accidents and eldercare, ensures relevance to Singapore’s unique needs. Additionally, its innovative offerings, like the JupViec Care micro-insurance for gig workers, have been highlighted for their flexibility and customer-centric design (Asian Business Review). Income’s commitment to digital convenience, through platforms like the My Income app, further enhances the customer experience by allowing seamless policy management and claims tracking.
Areas of Singapore That They Serve
Income serves customers across all of Singapore, with a network of 13 full-service and “Lite” branches to ensure accessibility. Key branch locations include:
| Branch Name | Address | Opening Hours |
|---|---|---|
| Ang Mo Kio | 53 Ang Mo Kio Ave 3, #03-18/19, AMK Hub, Singapore 569933 | Mon-Fri 10am-8:30pm, Sat-Sun 10am-4pm |
| Bedok | 11 Bedok North Street 1, #01-32, Heartbeat@Bedok, Singapore 469662 | Mon-Fri 9am-5:30pm, Sat 9am-3pm |
| Bras Basah | 75 Bras Basah Road, Income Centre, Singapore 189557 | Mon-Fri 9am-5:30pm, Sat 9am-3pm |
| Tampines | 2 Tampines Central 6, #01-01, Income at Tampines Point, Singapore 529483 | Mon-Fri 9am-5:30pm, Sat 9am-3pm |
| Westgate | 3 Gateway Drive, #02-40B, Westgate, Singapore 608532 | Mon-Fri 10am-8:30pm, Sat-Sun 10am-8:30pm |
For a full list of branches, visit Income Branches. This widespread presence ensures that customers across Singapore can access in-person support when needed.
How Does the Brand Meet Singapore’s Needs?
Income Insurance is deeply attuned to Singapore’s unique socio-economic landscape. By offering products tailored to local needs—such as coverage for public transport accidents, eldercare, and education savings plans—Income addresses the specific concerns of Singaporeans. Its commitment to financial inclusion ensures that even low-income families can access affordable insurance, supporting Singapore’s vision of an inclusive society. Additionally, Income’s innovative solutions, like flexible micro-insurance for gig workers, cater to the growing gig economy, while its digital platforms align with Singapore’s push toward a smart, tech-driven nation. Community initiatives, such as supporting education and sustainability, further strengthen Income’s role in building a resilient Singapore.
Contact Information and Social Media
- Address: 75 Bras Basah Road, Income Centre, Singapore 189557
- Phone: 6788 1777 (General Enquiries), 6788 1111 (Motor, Travel, Home, Lifestyle, Personal Accident, and Specialized Care Insurance)
- Website: income.com.sg
- Email: For marketing consent withdrawal, contact [email protected]
- Social Media:
- Facebook: Income Insurance
- LinkedIn: Income Insurance Limited
- Instagram: @incomeinsurance
Summary
Income Insurance is more than just an insurance provider; it’s a trusted partner dedicated to empowering Singaporeans with financial security and peace of mind. With a rich history rooted in social purpose, a commitment to innovation, and a focus on community well-being, Income continues to deliver tailored insurance solutions that meet the diverse needs of individuals, families, and businesses. Whether you’re planning for retirement, protecting your health, or securing your travels, Income is here to support your financial journey.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.

