Introduction to the Brand
HA LI FA PTE LTD (UEN: 199306541G) was brought to life in sunny Singapore by Mrs. Ang, who believed that a family’s prosperity lies in the happiness and relationships of its members. This heartfelt philosophy has guided the company since its inception, leading to the creation of the BoBo brand in 1987. Officially established in 1993, HA LI FA has grown from humble beginnings into a leading manufacturer of fish balls, fish cakes, and other surimi-based products. With a state-of-the-art logistics network and manufacturing facilities, the company delivers high-quality foods that cater to both local and international markets. BoBo’s mission is to turn every meal into a #BoBoMoment, filled with warmth, joy, and delicious memories, making it a cherished part of Singapore’s culinary landscape.
Summary of Services/Products
HA LI FA PTE LTD offers a diverse range of food products under the BoBo brand, designed to suit various tastes and occasions:
- Fish Balls and Fish Cakes: Made from premium fish meat like threadfin bream and yellowtail, BoBo fish balls are known for their bouncy texture and fresh taste. Products include Premium White Fish Ball and Fresh Fish Ball.
- Surimi-Based Products: A variety of seafood balls, including crab and shrimp options, perfect for steamboats and soups.
- Chicken Series: Includes Chicken Cheese Meat Balls and Chicken Sausages, offering savory alternatives for meat lovers.
- Ready-to-Eat Sausages and Hams: Convenient options for quick meals or snacks.
- Plant-Based Range (Eat Plant Love – EPL): Launched in 2022, this includes Plant-Based Balls, Vegetable Rolls, Mushroom Balls, and Calamari, catering to health-conscious and eco-friendly consumers.
- Frozen Seafood and Noodles: Complementary products to enhance meal preparation.
These products are available in major Singaporean supermarkets like NTUC FairPrice and online platforms, as well as exported to over 20 countries, including Australia, Japan, and the UAE.
Unique Value Propositions or Benefits
What sets HA LI FA PTE LTD apart is its unwavering commitment to quality, innovation, and customer satisfaction. Their products are crafted with the finest ingredients, adhering to strict standards with certifications like ISO 9001, ISO 22000, and HACCP, ensuring safety and excellence. The company’s in-house logistics and manufacturing capabilities allow for precise control over production, maintaining hygiene and quality from raw ingredients to finished products. BoBo’s innovative approach is evident in their Eat Plant Love (EPL) range, which offers plant-based alternatives that are cholesterol-free and rich in dietary fiber, aligning with global trends toward sustainable eating. Their focus on creating joyful dining experiences, from family dinners to festive reunions, makes BoBo a brand that resonates with Singapore’s love for food and togetherness.
Standout Features or Reviews
BoBo fish balls are celebrated for their fresh, bouncy texture and versatility, making them a favorite for steamboat gatherings, noodle dishes, or standalone snacks. On NTUC FairPrice, BoBo Fish Ball has earned a 4.5/5 rating from 97 reviews, with customers praising their ease of preparation and delicious taste. One reviewer noted, “Perfect companion to steamboat gatherings or even as a finger food on its own, so delicious and bouncy and easy to prepare.” Online discussions, such as those on HardwareZone Forums, highlight BoBo’s superior texture and quality, with users favoring it over competitors for its simple, high-fish-content ingredients. The launch of the EPL plant-based range in 2022, developed with Singapore Polytechnic’s Food Innovation & Resource Centre, has also been well-received, showcasing HA LI FA’s adaptability to modern dietary preferences.
Areas of Singapore That They Serve
HA LI FA PTE LTD is headquartered at 257 Pandan Loop #02-00, Singapore 128434, but their products are available islandwide through a robust distribution network. You can find BoBo fish balls and other products in major supermarkets like NTUC FairPrice, Cold Storage, and Sheng Siong, as well as online platforms such as Aneka Market and Weee! Asian Market. This ensures accessibility for consumers across Singapore, from heartland neighborhoods like Bedok and Tampines to central hubs like Orchard Road. Their global export to over 20 countries further extends their reach, making BoBo a proud ambassador of Singaporean food manufacturing.
How BoBo Meets Singapore’s Needs
Singapore’s food culture is a vibrant blend of tradition, innovation, and convenience, and HA LI FA PTE LTD meets these needs with its high-quality, versatile products. BoBo fish balls are a staple in many Singaporean dishes, from hawker-style noodle soups to festive steamboat gatherings, offering a taste of nostalgia and comfort. The introduction of the EPL plant-based range caters to the growing demand for healthier, sustainable food options, aligning with Singapore’s push toward environmental consciousness and wellness. With islandwide availability and a focus on quality, HA LI FA ensures that busy Singaporeans can enjoy delicious, easy-to-prepare meals without compromising on taste or nutrition. Their commitment to family values and joyful dining experiences resonates deeply with Singapore’s multicultural society, making BoBo a cherished part of local cuisine.
Contact Information and Social Media
To get in touch with HA LI FA PTE LTD, you can reach out to their Export Sales Executive, Chin Zheng Yang, for inquiries. Stay updated with BoBo’s latest offerings on their social media channels:
| Contact Type | Information |
|---|---|
| Address | 257 Pandan Loop #02-00, Singapore 128434 |
| Phone Number | +65 9050 6031 |
| [email protected] | |
| BoBo Fish Ball | |
| BoBo Fish Ball | |
| bobomoment |
For more details, visit their official website at BoBo by Ha Li Fa.
Summary
HA LI FA PTE LTD, through its iconic BoBo brand, has become a cornerstone of Singapore’s food industry, offering premium fish balls and surimi-based products that bring joy to every table. With a legacy rooted in family values and a commitment to quality, the company has earned a loyal following both locally and internationally. From their bouncy fish balls to their innovative plant-based range, BoBo ensures that every meal is a celebration. Whether you’re cooking at home or hosting a festive gathering, HA LI FA PTE LTD delivers delicious, high-quality products that make every #BoBoMoment unforgettable.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
