ATELIER BINARY PTE. LTD.

Binary Style: Celebrating Singapore’s Heritage Through Fashion

Singapore Companies and Brands

Introduction to the Brand

Imagine wrapping yourself in a piece of Singapore’s soul—its shophouses, hawker centers, and lush Botanic Gardens, all woven into vibrant, luxurious fabrics. That’s the magic of Binary Style, a homegrown lifestyle brand founded in 2015 by twin sisters Santhi and Sari Tunas. As trained architects with a passion for design, the sisters have turned their love for Singapore’s cultural and natural heritage into a stunning collection of scarves, apparel, and home decor. Located in the heart of Chinatown, Binary Style invites you to explore Singapore through its conversational prints, making it a must-visit for anyone seeking authentic, locally inspired treasures.

What Binary Style Offers

Binary Style is renowned for its extensive collection of Singapore-themed scarves, boasting over 200 original designs. Most are crafted from 100% mulberry silk, prized for its luminous sheen and softness, though the brand also embraces sustainable materials like 100% cotton and fabrics made from recycled post-consumer plastic bottles. Their product range has expanded beyond scarves to include printed resort wear, statement accessories like embroidered mules and sneakers, and home decor such as cushion covers. A standout offering is their “scardigan,” a versatile 2-in-1 piece that can be worn as a long cardigan or unbuttoned as a scarf. The brand also provides corporate design and gifting solutions, catering to businesses looking for unique, Singapore-inspired gifts. Their cozy boutique at 25 Keong Saik Road, #02-01, Singapore 089132, showcases this diverse collection, while their online store makes these treasures accessible worldwide.

Unique Value Propositions

What makes Binary Style truly special is its dedication to storytelling through design. Each print celebrates Singapore’s rich heritage, from the intricate patterns of Peranakan tiles to the vibrant energy of Tiong Bahru and Kampong Glam. This focus resonates deeply with Singaporeans proud of their roots and tourists seeking meaningful souvenirs. The brand’s collaborations with prestigious names like Singapore Airlines (for their 75th-anniversary scarf), museums, hotels, banks, Lenovo, Epson, and Scene Shang highlight its versatility and prestige. Recognized as a “MADE WITH PASSION” brand by Visit Singapore, Binary Style embodies craftsmanship and local pride. Their commitment to sustainability, using eco-friendly materials, further enhances their appeal in a city that values innovation and responsibility.

Standout Features and Customer Reviews

Binary Style claims the title of Singapore’s largest collection of locally themed scarves, a feat that’s hard to dispute with their extensive and ever-growing portfolio. Their physical store, nestled among the charming shophouses of Keong Saik Road, offers a warm and welcoming space designed by the sisters themselves. Customers can explore not only scarves but also custom-made footwear and home decor, all infused with Singapore’s unique aesthetic. The brand’s creativity shines in collaborations like their work with Ans.Ein, introducing kimono-inspired jumpsuits and dresses featuring their signature prints.

Customer feedback underscores Binary Style’s appeal. On TripAdvisor, reviewers rave about the brand’s colorful designs and thoughtful service. One customer shared, “I just recently purchased the most beautiful silk twill scarf from this store for my friend. The staff were very lovely and helpful, and I absolutely loved how the design I selected reflected Singaporean Peranakan culture.” Another noted, “Binary Style has the most Singapore-themed scarves I have come across. Their designs are beautiful and colourful… perfect gifts for friends leaving Singapore.” On Google Maps, Binary Style enjoys a stellar 4.8 rating from 26 reviews, reflecting high customer satisfaction and trust in their quality and service.

Maxi Home Furniture

Areas Served in Singapore

Binary Style primarily serves Singapore, with its flagship store located in the vibrant Chinatown neighborhood, specifically at 25 Keong Saik Road, #02-01, Singapore 089132. This location, just a stone’s throw from the bustling heart of Chinatown, makes it easily accessible to both locals and visitors exploring the area. For those unable to visit in person, Binary Style’s online store offers free shipping within Singapore for purchases over SGD 80, ensuring their products reach customers island-wide. Their presence on platforms like KrisShop further extends their reach, allowing travelers to purchase their items through Singapore Airlines.

Meeting Singapore’s Needs

Binary Style beautifully meets Singapore’s needs by offering products that celebrate the city-state’s unique identity. In a globalized world, their designs provide a tangible connection to Singapore’s heritage, appealing to locals who want to express pride in their culture and to tourists seeking authentic mementos. Whether it’s a scarf named after Tiong Bahru or a cushion cover inspired by the Botanic Gardens, each piece tells a story that resonates with Singapore’s multicultural fabric. The brand’s collaborations with local and international entities amplify Singapore’s creative presence on a global stage, while their sustainable practices align with the city’s push toward eco-conscious living. By offering high-quality, locally inspired gifts, Binary Style supports Singapore’s tourism and retail sectors, making it a go-to destination for meaningful purchases.

Contact Information and Social Media

  • Company Name: ATELIER BINARY PTE. LTD.
  • UEN: 201533434E

Summary

Binary Style is more than a fashion brand; it’s a love letter to Singapore. Through their vibrant, heritage-inspired designs, Santhi and Sari Tunas have crafted a brand that captures the essence of the Lion City. From their extensive scarf collection to their innovative apparel and home decor, Binary Style offers something for everyone who cherishes Singapore’s story. Their Keong Saik Road boutique is a treasure trove of creativity, and their online presence makes their products accessible to all. Whether you’re a local celebrating your roots or a visitor taking home a piece of Singapore, Binary Style delivers quality, passion, and a touch of tropical charm.

Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.

Scroll to Top