Quick answer: Looking for the best online clothing stores in Singapore? Love, Bonito nails work-to-weekend womenswear, while Kydra handles our humidity with activewear that actually breathes. Benjamin Barker covers the gents, and Ong Shunmugam keeps heritage looking properly modern. Whether you’re refreshing your daily staples or hunting something special, these eight homegrown brands deliver online and often have physical stores to try before you buy.
Not sure this is the right list? Best Clothing & Shoes in Singapore has 31 others alongside it.
Love, Bonito
From its ION Orchard flagship to your phone screen, Love, Bonito has been dressing Singapore women since 2010 with pieces cut for real Asian proportions. They design everything in-house—power suits, everyday staples, party dresses, maternity wear, and even kidswear—paying attention to fit and function so you don’t have to fidget with a blazer all afternoon.
Their augmented reality try-on makes online browsing less of a guessing game, and the ION store is open till 10pm daily if you prefer the real thing. The colours are easy to mix, the cuts generous in the right places—steady.
ION Orchard Flagship Store, 2 Orchard Turn #B3-02, Singapore 238801 (other stores available). Daily 10am–10pm. Love, Bonito website.
If your daily uniform needs to shift from morning meetings to after-work dinner without a pitstop at home, Love, Bonito is your answer.
Beyond the Vines
Camped in the Takashimaya basement and constantly selling out online, Beyond the Vines is the studio behind those crossbody Dumpling Bags you see everywhere. They do unisex ready-to-wear, bags, accessories, and lifestyle bits—all monochromatic staples with a playful edge.
Their clothes shrug off a sudden downpour and the family-matching sets make group photos a bit less chaotic. The Dumpling Bag comes in so many colours you’ll spot it on every other train ride—a sign it works lah.
We choose these ourselves. If your place deserves a look for the next update, let us know.
391 Orchard Rd, B1-42/46, Singapore 238872. Phone: +65 8777 1810. Daily 10am–9.30pm. Beyond the Vines website.
Good for anyone who wants an outfit that looks intentional but took three minutes to throw on, and for parents who secretly enjoy coordinating with their kids.
In Good Company
Quietly tucked into ION Orchard’s basement and TANGS at Tang Plaza, In Good Company delivers the kind of clothes that sit in your wardrobe for five years and still look right. Founded by Sven and Kane Tan in 2013, the label cuts flowy dresses, tailored shirts, and mix-and-match sets so the draping does the work for you—no pulling, no adjusting.
Their slow-fashion approach means you’re buying fewer but better things, using muted palettes that never scream for attention. It’s the kind of brand you return to season after season.
If you enjoy browsing wardrobes built to last, you might also like our guide to Clothing Stores in Singapore—the physical version.
ION Orchard, 2 Orchard Turn #B1-06, Singapore 238801 (also at TANGS, Level 2, 310 Orchard Road). Phone: +65 6509 4786. ION hours: daily 10am–9.30pm; TANGS: Mon–Sat 10.30am–9.30pm, Sun 11am–9pm. In Good Company website.
For the person who wants to build a capsule wardrobe without overthinking, or anyone tired of fast fashion that fades after three washes.
Benjamin Barker
Benjamin Barker outfits the gents, out of ION Orchard and a handful of other spots, with suits that feel less like a stiff corporate uniform and more like a sharp second skin. Founded in 2009, the brand mixes Australian heritage with tailored suits, shirts, socks, ties, and pocket squares that quietly stand out.
Their Easter capsule and racing-themed collections add personality without shouting, and the in-store staff know how a jacket should sit on your shoulders. For more of the best things you can buy without leaving your couch, see our list of Online Shopping Platforms in Singapore.
ION Orchard, 2 Orchard Turn #B3-34, Singapore 238801 (more stores available). Phone: (65) 6509 0601. Hours vary per store, typically 10am–10pm daily. Benjamin Barker website.
When you need a suit for the boardroom but also want to look human at a wedding, Benjamin Barker gets the balance right.
GINLEE Studio
Hidden among the beauty counters in Takashimaya’s basement, GINLEE Studio folds 3D pleats into dresses and tops that look like art you can wear to lunch. Their maxi dresses, tops, and skirts use geometric pleats and unexpected textures to turn a simple black dress into a conversation starter.
They design for the long game—slow fashion with high-quality fabrics that hold up across seasons—so you’re not shopping for a one-hit wonder.
Takashimaya Shopping Centre, 391 Orchard Rd #B2-39A, Singapore 238872 (more stores available). Phone: +65 9028 0480 (general). Daily 10am–9.30pm. GINLEE Studio website.
Perfect if you want clothes that feel special without needing a special occasion.
Kydra
Right opposite GINLEE Studio in Takashimaya sits Kydra, where the activewear is cut for our climate and the fabric doesn’t turn into a sauna after your workout. Founded by athletes, the brand specialises in neutral-tone leggings, tops, and shorts with anti-odour, quick-dry properties that have built a steady following.
If your day swings from spin class to brunch, Kydra’s pieces won’t leave you feeling overdone. And if you’re kitting out your home workout, our Online Sports Stores in Singapore round-up has you covered.
Takashimaya Shopping Centre, 391 Orchard Road #B2-12, Ngee Ann City, Singapore 238872. Daily 10am–9.30pm. Kydra website.
For anyone who lives in activewear and wants it to handle sweat, rain, and kopi runs without complaint.
Ong Shunmugam
A little further from the Orchard rush, Ong Shunmugam’s appointment-only space at Chip Bee Gardens and its New Bahru store remake cheongsams and baju kurungs for women who want heritage with a sharp, contemporary edge. Expect ready-to-wear and bespoke options, plus homeware, all using textiles like porcelain and proportions that feel fresh, not costume-y.
Book an appointment and you’ll leave with something nobody else will be wearing at your next family dinner.
Chip Bee Gardens: 43 Jalan Merah Saga #01-76, Singapore 278115 (Tue–Sat 12pm–7pm by appointment). New Bahru: 46 Kim Yam Road #01-12, Singapore 239351 (Wed–Sun 12pm–8pm, closed Mon, Tue, and PH). Phone: +65 6252 2612. Ong Shunmugam website.
If you’re tired of shifting uncomfortably in traditional wear, Ong Shunmugam makes it effortless and elegant.
Love and Bravery
Love and Bravery began as a blogshop back in 2005 and now ships wardrobe refreshers from a Tai Seng office to women who want outfits that work for both the office and a sudden Friday night plan. Their dresses, tops, and sets are cut with a flattering hand, the fabrics feel better than the price tag suggests, and the colours make getting dressed feel less like a chore.
If you need to physically try something, their JEM outlet is open until 9.30pm. The brand has built serious loyalty since those early blogshop days, and it shows in how often you see their pieces on the MRT.
We choose these ourselves. If your place deserves a look for the next update, let us know.
Office: 61 Tai Seng Avenue #03-12 Print Media Hub, Singapore 534167 (more stores including JEM available). Phone: +65 6592 3147 (JEM). Hours: Mon–Sun 11am–9.30pm. Love and Bravery website.
For a quick wardrobe pick-me-up that doesn’t require a salary negotiation, Love and Bravery nails effortless everyday style.
How to choose
Think about your daily routine. Love, Bonito and In Good Company both do workwear but with different energy—Love, Bonito leans into colour and modern cuts, while In Good Company stays neutral and modular, better for mixing and matching across seasons. If you need activewear, Kydra handles sweat and humidity more reliably than general fashion brands, and the anti-odour fabric is a real plus in our climate.
For men, Benjamin Barker is a clear go-to for tailored pieces, though Beyond the Vines’ unisex items can work well too. Heritage fashion is Ong Shunmugam’s domain—ready-to-wear or made-to-measure, they’re the only one here reinterpreting cheongsams and baju kurungs with a modern eye. Budget-wise, most of these brands sit in a comfortable mid-range, with Ong Shunmugam’s bespoke offerings edging higher. Check each site for size guides and return policies before you order; international shipping may differ.
Summary
From Love, Bonito’s office staples to Ong Shunmugam’s reinvented heritage pieces, Singapore’s online clothing stores let you refresh your wardrobe without the mall crawl. Most also have physical outlets if you prefer to feel the fabric first, and they all understand our climate and proportions. Happy shopping, and may your parcels reach before the weekend.
Disclaimer: Details can change, so confirm directly with the business. All information is sourced from publicly available data as of 2025.
| Brand | What They Offer | Why It Works | Physical Locations | Price Range |
|---|---|---|---|---|
| Love, Bonito | Womenswear (work, casual, maternity, kids) | Asian-fit designs, AR try-on | ION Orchard & others | Check with the business |
| Beyond the Vines | Unisex apparel, bags, accessories | Iconic Dumpling Bag, water-resistant pieces | Takashimaya & others | Check with the business |
| In Good Company | Mens, womens, kids slow fashion | Timeless modular basics | ION Orchard, TANGS | Check with the business |
| Benjamin Barker | Menswear (tailored suits, smart-casual) | Heritage designs, in-store fitting expertise | ION Orchard & others | Check with the business |
| GINLEE Studio | Womenswear with artistic pleating | 3D pleats, unique textures | Takashimaya & others | Check with the business |
| Kydra | Activewear for tropics | Quick-dry, anti-odour | Takashimaya | Check with the business |
| Ong Shunmugam | Heritage womenswear (cheongsam, baju kurung) | Modern take on tradition, bespoke available | Chip Bee Gardens, New Bahru | Check with the business |
| Love and Bravery | Womenswear (day-to-night dresses, sets) | Affordable trends, blogshop roots | JEM & others | Check with the business |
Frequently asked questions
What are the best online clothing stores in Singapore for womenswear?
Love, Bonito, In Good Company, GINLEE Studio, and Love and Bravery all offer a wide range of womenswear. Love, Bonito focuses on Asian-fit work and casual pieces, while GINLEE Studio brings artistic pleats and textures.
Which online store is good for sustainable fashion?
In Good Company follows a slow-fashion philosophy, using quality materials and timeless designs. GINLEE Studio also emphasises slow fashion with multi-season pieces.
Can I find men’s clothing at these stores?
Yes. Benjamin Barker specialises in tailored suits and smart-casual menswear, and Beyond the Vines offers unisex pieces that work well for men.
Do these brands have physical stores for trying on clothes?
Most do. Love, Bonito, Beyond the Vines, In Good Company, Benjamin Barker, GINLEE Studio, Kydra, and Love and Bravery all have outlets in central malls like ION Orchard and Takashimaya. Ong Shunmugam operates by appointment at Chip Bee Gardens and New Bahru.
What is the return policy for online orders?
Each store has its own return policy. It’s best to check the respective website for the latest terms before purchasing.
Are there options for traditional or cultural outfits?
Ong Shunmugam is the go-to for contemporary cheongsams and baju kurungs, ready-to-wear or bespoke, blending heritage with modern cuts.
