Where is Natuzzi Furniture Made? A Guide to the Origins of Your Favourite Furniture
If you’re in the market for high-quality furniture, you may be wondering where Natuzzi furniture is made. Natuzzi is an Italian furniture company that was founded in 1959 by Pasquale Natuzzi. The company is known for its luxury brand, design, comfort, and beauty. Natuzzi designs sofas, armchairs, living room accessories, and bedroom furniture.

Natuzzi Italia is the company’s high-end product line that is designed in the Style Centre in Italy and is targeted towards wealthy customers. The company has different manufacturing locations due to its two product lines and targeted populations. Natuzzi Italia is made in Italy and sold at high-end furniture stores. Natuzzi Editions is the company’s more affordable product line that is made in China and sold at more accessible furniture stores.
Key Takeaways
- Natuzzi is an Italian furniture company known for its luxury brand, design, comfort, and beauty.
- Natuzzi Italia is the company’s high-end product line that is designed in the Style Centre in Italy and is made in Italy.
- Natuzzi Editions is the company’s more affordable product line that is made in China and sold at more accessible furniture stores.
Craftsmanship and Locations

Natuzzi furniture is renowned for its exceptional craftsmanship and quality. The company’s manufacturing process is a combination of traditional techniques and modern technology, resulting in furniture that is not only beautiful but also durable and long-lasting.
Heart of Production: Santeramo in Colle
The heart of Natuzzi’s production is located in Santeramo in Colle, in the Apulia region of Italy. This is where the company was founded in 1959, and it is still the location of the company’s headquarters. The Santeramo in Colle facility is where the Natuzzi Italia line is produced, and it is also the site of the company’s Style Centre, where designers like Mario Bellini create new and innovative designs.
Global Manufacturing Sites
In addition to its production facility in Italy, Natuzzi has manufacturing sites in China, Romania, and Brazil. These sites allow the company to produce furniture at a lower cost, while still maintaining the high quality and craftsmanship that the Natuzzi brand is known for.
Natuzzi sources its raw materials from around the world, including Europe, Asia, and South America. The company is committed to using sustainable materials whenever possible, and it has a number of certifications to ensure that its products meet environmental and social standards.
With a turnover of over €400 million and a global reach that includes more than 120 countries, Natuzzi is one of the world’s leading furniture manufacturers. The company has a large sales network and distribution system, and it employs over 5,000 people worldwide. Whether you’re looking for a Natuzzi sofa or another piece of furniture, you can be sure that you’re getting a product that is the result of years of experience, passion, and research.
Product Range and Customer Experience

Diverse Collections for Every Taste
Natuzzi offers a wide range of furniture collections that cater to every taste and style. From sofas and armchairs to living, bedroom, and dining room furniture, Natuzzi has something for everyone. The Traveller Collection is perfect for those who love to travel and want to bring the essence of different cultures into their homes. The New Collection is designed for those who want to stay ahead of the latest trends and styles.
Service and Satisfaction
Natuzzi is committed to providing its customers with the best possible service and satisfaction. The company’s passion for comfort and luxury is reflected in every piece of furniture it produces. Natuzzi is a luxury brand that aims to create a strong and lasting bond with its customers.
If you have any questions about Natuzzi’s products or services, you can contact the company directly through its website. Natuzzi also offers a warranty on its products, so you can be sure that you are getting high-quality furniture that is built to last.
Natuzzi also offers care and maintenance tips for its furniture, so you can keep your pieces looking beautiful for years to come. If you need your furniture quickly, Natuzzi offers a Quick Ship option and delivery services.
If you are interested in pursuing a career with Natuzzi, the company offers information about its Corporate Dealer Program and Private Label options. Natuzzi is committed to providing its customers with the best possible experience, from start to finish.
Frequently Asked Questions

What regions of Italy are known for producing Natuzzi furniture?
Natuzzi furniture is made in several regions of Italy, including Puglia, Basilicata, and Calabria. The company’s headquarters are located in Santeramo in Colle, Puglia. Natuzzi Italia, the high-end line of furniture, is made in the company’s Style Centre in Italy, which is designed for rich people, and sold at high-end furniture stores.
Can you tell me about the quality of Natuzzi furniture?
Natuzzi furniture is known for its high quality and attention to detail. The company uses only the finest materials, including top-grain leather and high-quality fabrics, to create sofas, chairs, and other furniture pieces that are both stylish and durable. Natuzzi also employs skilled craftsmen who take pride in their work and are dedicated to producing furniture that is both beautiful and functional.
How does the longevity of Natuzzi couches compare to others?
Natuzzi couches are known for their longevity and durability. The company uses high-quality materials and employs skilled craftsmen to create furniture that is built to last. Natuzzi also offers a warranty on its products, which gives customers peace of mind knowing that their furniture is protected against defects and other issues.
Are there any differences in quality between Natuzzi Italia and Natuzzi Editions?
Natuzzi Italia is the company’s high-end line of furniture, while Natuzzi Editions is its more affordable line. While both lines are known for their quality and attention to detail, Natuzzi Italia is made with even higher-quality materials and features more intricate designs and details.
What should I expect to pay for a Natuzzi leather sofa?
The cost of a Natuzzi leather sofa can vary depending on several factors, including the size of the sofa, the type of leather used, and the design of the sofa. On average, a Natuzzi leather sofa can cost anywhere from £1,500 to £5,000 or more.
How can I verify the authenticity of a Natuzzi piece?
To verify the authenticity of a Natuzzi piece, look for the company’s logo or name on the furniture itself. You can also check the company’s website or contact customer service to confirm that the piece is a genuine Natuzzi product. Additionally, be wary of any pieces that are significantly cheaper than the average price for Natuzzi furniture, as they may be counterfeit.

