Quick answer: For solid 916 and 999 gold, Merlin Goldsmith in Little India does custom work well, while Best Gold Shop on Geylang keeps it straightforward for investment-grade buys. SK Jewellery shines for wedding bands and lab-grown diamonds. Heritage seekers should look at Poh Heng and On Cheong, both in the game for decades. Goldheart and Top Gold cover everyday elegance and GST-absorbed deals.
Your ring snapped. The gift list just grew. You need a shop that can solve it, not sell you a brochure. Wake up, check what purity you actually want, then scan this. Each place here gets something right—speed, paperwork, a solid repair team, or a design that doesn’t look like everyone else’s wedding. Your job is to match the errand to the shop.
Part of Best Bags, Watches & Jewellery in Singapore: 36 guides covering this ground, for the wider view before you choose.
Merlin Goldsmith
Operating in the heart of Little India along Serangoon Road since 1991, Merlin Goldsmith is where many go when they want a custom gold piece that doesn’t feel cookie-cutter. They work mostly in 916 and 999 gold, with rings, necklaces, and earrings in solid or hollow variants. The 916 pieces are sturdy enough for daily wear, while the 999 ones feel almost soft—suitable when purity matters more than knocking about. The customisation options here mean you can walk in with a sketch or an idea and leave with something nobody else owns. They also let you pay in monthly instalments if you don’t want to drop everything at once. If you want a personal piece or a gift for someone who appreciates craftsmanship, this shop is steady. They treat even small purchases with the same care, so no need to feel paiseh about asking questions.
75 Serangoon Rd, Singapore 217980 | merlingoldsmith.com
This is your stop when you need a bespoke gold piece made from scratch and you want someone who can read a rough sketch. Go in the morning before the Serangoon Road heat builds. The consultation feels direct and practical, perfect when you need a specific ring size or a hollow bangle adjusted for daily wear.
Best Gold Shop
Tucked along Geylang Road, Best Gold Shop doesn’t bother with flashy displays—it banks on honest prices and fast service. They sell 916 and 999 gold bracelets, necklaces, and rings, often with secure packaging and home delivery. E-Gold Certificates and tax invoices come standard, so every purchase is properly papered for investment. Instalment plans make it easy to commit to a heavier piece without sweating the upfront cost. Good for first-time gold buyers who want a straightforward experience, or anyone who’d rather WhatsApp than queue in a store. The staff don’t upsell lah, they just help you find what you need.
810 Geylang Road #01-105, Singapore 409286 | WhatsApp 9770 2921 | bestgoldshop.asia
We keep these lists updated by hand. If you run something that fits, get in touch before the next revision.
Head here when you need the purchase papered properly for investment and you want it done fast. The home delivery cuts out one trip entirely. It suits the buyer who knows their gold weight and wants an instalment plan to commit to a heftier chain without any back-and-forth.
SK Jewellery
SK Jewellery is the kind of brand you’d spot in a Marina Bay Sands window—sleek, modern, and unafraid to try new things like lab-grown diamonds. Their 916 and 999 collections cover earrings, necklaces, rings, and wedding bands, plus bridal sets and gift boxes. The lab-grown diamond line is a talking point if you like a bit of science with your sparkle. Multiple outlets islandwide mean you’re never far from a branch, and staff are known for being helpful without the hard sell—useful when you’re still deciding between a few designs. Couples hunting for modern wedding bands or anyone who wants gold that feels fresh rather than traditional should start here.
Multiple outlets, including 10 Bayfront Ave #L1-03 Hotel Tower 3, Singapore 018956 | +65 6688 7833 | skjewellery.com
Choose this when you need a wedding band or a gift box that looks modern straight out of the wrapper. The islandwide outlets mean you can get a ring resized near your next appointment. Their lab-grown diamond line is a practical talking point if your partner prefers sparkle backed by a bit of science.
Goldheart
Under the Aspial group, Goldheart sits inside malls like ION Orchard, so you can pair your gold shopping with a meal and some aircon. They lean into bold, statement pieces alongside everyday classics. High-purity gold and diamonds are the focus, with collections like Gu Fa Jin that channel old-world Chinese aesthetics in a modern cut. You can also shop online through their eBoutique if the crowds are too sian. The in-store service is attentive without being pushy—staff make it a point to educate rather than just sell. If you’re marking a career milestone or an anniversary with something that holds its shine, Goldheart covers that middle ground between affordable luxury and proper heirloom.
Multiple outlets, including 2 Orchard Turn, #B2-65 ION Orchard, Singapore 238801 | +65 6509 8832 | goldheart.com
This works when you are already at ION Orchard and want to sort the jewellery run between lunch and the supermarket. Their Gu Fa Jin collection suits if you need a gift that honours a grandma’s taste but fits a younger wrist. The online eBoutique handles the rest when the mall crowds feel too sian.
Top Gold
Up on the fifth floor of Far East Plaza, Top Gold is a lesser-known spot that beats on price—they absorb GST on their gold, so the number you see is closer to what you pay. They stock 916 and 999 gold jewellery, especially bracelets and rings that lean timeless rather than trendy. It’s a good mix for personal treats or gifts that won’t date. They close on Mondays and have limited hours the rest of the week, but the savings make the scheduling worth it. Kiasu shoppers who want to maximise every dollar, or anyone buying multiple pieces for a wedding entourage, will feel the GST absorption makes a real difference.
14 Scotts Rd, #05-117 Far East Plaza, Singapore 228213 | +65 8679 9838 | Tue–Sat 11am–7:30pm, Sun 11am–6:30pm, closed Mon | topgold.com.sg
Make this your first stop when you want a timeless bracelet or ring and you are counting every dollar. Go on a weekday afternoon—the Far East Plaza setup is quiet and appointment-like. It suits a personal treat where the value must be clear and the design should last longer than a trend cycle.
Poh Heng Jewellery
Since 1948, Poh Heng has been part of many Singaporean families’ milestone moments—from brides’ gold bangles to babies’ full-month gifts. They are the old guard, and it shows in their attention to traditional details. Their lineup includes gold anklets, brooches, hairpins, pendants, bars, foils, and coins. The wedding and good-luck collections are the main draw for those who want pieces heavy with blessing, not just grammage. Staff know the cultural symbolism inside out, so if you’re unsure what to buy for a Chinese tea ceremony, they’ll guide you properly. This is for the person who wants gold that carries meaning, whether it’s for a wedding, a new baby, or just something to remind you of your roots.
Multiple outlets, including 1 Sengkang Square, #01-02, Singapore 545078 | 1800-764-4364 | pohheng.com.sg
When the invitation arrives late and you need a gift that carries weight, head straight to their wedding counter. Tell the staff the recipient dialect group—they know which bangles signify what. For full-month emergencies, the gold coins come ready-boxed. The shop moves fast when you’re clear with your budget, no need to browse.
On Cheong Jewellery
On Cheong started in 1936, and their South Bridge Road shop feels like a time capsule in the best way—heritage tiles, display cabinets with heirloom pieces, and a team skilled in restoration. They make gold earrings, rings, necklaces, and bracelets, often pairing the gold with diamonds, jadeite, or other gems. Custom creations are a big part of their work, so you can bring in old stones to be reset. The in-house design team can take a broken chain from your grandmother and build a completely new ring around it. That kind of service is getting rare, and it’s why sentimental types who believe jewellery should tell a story keep coming back.
251 South Bridge Road, Singapore 058800 | +65 6223 4788 | Mon–Sat 10:30am–6:15pm | oncheong.com
How to choose
Start by deciding between 916 (22k) and 999 (24k) gold. 916 is harder, better for daily wear. 999 is purer but softer, often chosen for investment or ceremonial pieces. Next, think about customisation: if you have a specific design in mind, go to Merlin Goldsmith or On Cheong. If you just need a solid gold chain or bracelet, Best Gold Shop or Top Gold will serve you well with less fuss. For wedding jewellery, SK and Poh Heng offer dedicated collections. Budget-wise, Top Gold absorbs GST, and several shops let you pay by monthly instalments. Finally, consider the experience: do you want a modern boutique in Orchard, or a heritage shop with stories in the walls? Both are good, different shiok.
| Shop | Gold Purity | Key Feature | Price Signal | Best For |
|---|---|---|---|---|
| Merlin Goldsmith | 916, 999 | Customisation & instalments | Instalment plans | Personalised gifts |
| Best Gold Shop | 916, 999 | E-Gold Certificates, delivery | Instalments, transparent pricing | Investment-minded buyers |
| SK Jewellery | 916, 999 | Lab-grown diamonds, bridal sets | Check with shop | Modern couples |
| Goldheart | 999, high-purity | Statement pieces, eBoutique | Check with business | Everyday luxury & milestones |
| Top Gold | 916, 999 | GST absorbed | Competitive with GST off | Value shoppers |
| Poh Heng Jewellery | Gold, traditional | Wedding & good-luck collections | Check with business | Cultural gifts, weddings |
| On Cheong Jewellery | Gold + gems | Custom design & restoration | Check with business | Sentimental custom pieces |
Summary
From Little India’s custom specialists to Geylang’s no-nonsense investors, Singapore’s gold shops cover every need. Whether you’re buying for love, luck, or pure metal value, each of these seven has its own reason to visit. Stop reading and go try on something heavy—you’ll know the right piece when you feel it.
If you’re after jewellery beyond just gold, take a look at our roundup of the Finest Jewellery Brands in Singapore. Or maybe you’re pairing your gold with a new timepiece—our Watch Brands in Singapore guide has you covered. And if wedding bells are on the horizon, our guide to Wedding Bands in Singapore is worth a peek.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, details can change—please confirm directly with the business before visiting.
We keep these lists updated by hand. If you run something that fits, get in touch before the next revision.
Frequently asked questions
Visit them when an heirloom piece needs restoration or you want to reset old stones into new gold. The South Bridge Road shop feels unhurried, which helps when you are making a custom creation decision. It suits the careful planner who values a design team that can handle delicate jadeite pairings.
What is the difference between 916 and 999 gold?
In Singapore, 916 gold has 91.6% pure gold, giving it more hardness for daily wear. 999 gold is 99.9% pure and softer, often chosen for investment bars or special-occasion pieces that won’t take a knock.
Can I pay for gold jewellery in instalments?
Yes, shops like Merlin Goldsmith and Best Gold Shop openly offer monthly instalment plans. It’s best to ask each store about the exact terms and any minimum spend.
Which shops handle custom gold designs?
Merlin Goldsmith and On Cheong Jewellery both provide customisation. You can discuss a fresh design or bring in old materials to be reworked into something new.
Is gold a sensible investment in Singapore?
Pure gold has historically kept its value. Several of these shops sell 999 gold bars and coins with proper certificates, making it easier to track and resell if needed. Keep an eye on current market rates before committing.
Where should I buy traditional gold jewellery for a wedding or cultural event?
Poh Heng Jewellery has a dedicated wedding and good-luck range, with staff who understand the symbolism behind each piece. On Cheong’s heritage designs also suit those who want something rooted in tradition.
Does any shop absorb GST on gold purchases?
Top Gold is known to cover GST on their pieces. This can be a practical saving, especially on heavier items, so confirm the arrangement when you visit.
