Last updated 5 August 2026. This page was reviewed on that date. Prices, rates and opening hours change often in Singapore — confirm anything that matters directly with the business before you travel or spend.
Quick answer: Five beauty and personal-care brands and retailers in Singapore: L’Occitane (French skincare/body care), Maybelline and Shu Uemura (both operated in Singapore under L’Oréal Singapore Pte. Ltd.), Welcia-BHG (Japanese/Korean health & beauty retailer), and Guardian (health & beauty chain, part of DFI Retail Group, 126+ stores).
Last time, a trip for makeup meant a quick stop at one counter, two shades, and hope. Now, the aisles are wider, but the stories still start the same way — a quiet afternoon, a friend’s recommendation, a moment in good light. These are the stops that turn an errand into something you’ll tell your people about.
This list covers five beauty/personal-care businesses with a registered presence in Singapore, drawn from company filings and official websites. Each entry includes verified registration details and contact information.
1. L’Occitane Singapore Pte. Ltd.
UEN Number: 199705273C (incorporated 30 Jul 1997)
Deciding if L’Occitane fits your makeup routine comes down to a simple test: do you prefer a balm-to-oil cleanser that melts away without stripping? Their shea-infused line relies on a lipid-replenishment mechanism, where the butter’s fatty acids mimic your skin’s natural barrier. If you’re someone who finds powder-heavy formulas drying, this one might just feel shiok.
L’Occitane is a French natural skin, body, and hair care brand with sustainability initiatives including refillable products and empties-recycling programs.
Products or Services
- Skincare: Immortelle Divine Cream, Shea Butter Hand Cream, Almond Delightful Body Balm
- Body Care: Almond Shower Oil, Verbena Gel Douche, Cherry Blossom Body Scrub
- Hair Care: Immortelle Hair & Body Mist, Almond & Honey Hair & Body Shower Oil
- Fragrances: Cherry Blossom, Verveine, and Neroli Eau de Toilette
Contact Information & Location
- Registered office: 435 Orchard Road, #20-04/05, Wisma Atria, Singapore 238877
- Retail: multiple stores across Singapore, including Raffles City and VivoCity — see the store locator
- Operating Hours: vary by store, typically daily 10 AM–10 PM
Website
You walk in from the heat and the aircon hits first, then the lavender. The refill station is where the memory plants itself — you hand over the empty bottle and the day quietly shifts from busy to settled. The scent stays on your scarf all the way home, and the next week you bring a friend back.
2. Maybelline Singapore
UEN Number: 199001413D (L’Oréal Singapore Pte. Ltd., incorporated 24 Mar 1990; Maybelline is a L’Oréal Group brand operated in Singapore under this entity, alongside Shu Uemura, entry 3 below)
Maybelline’s strength is the trade-off between shade breadth and formula simplicity. Their Fit Me foundation, for instance, uses a straightforward cool/warm/neutral undertone axis. The trick is to glance at your inner wrist veins: bluish hints point to cool, greenish to warm. Once you crack that, finding your match becomes a low-stress affair.
Maybelline is a global mass-market cosmetics brand covering a wide range of skin tones and price points.
Products or Services
- Foundations: Fit Me Matte + Poreless Liquid Foundation, Super Stay 3-in-1 Setting Powder
- Concealers: Fit Me Concealer, Instant Age Rewind Concealer
- Mascaras: Lash Sensational Sky High, Great Lash
- Lipsticks: Super Stay Matte Ink, Color Sensational Creamy Matte
- Eyeliners: Tattoo Studio Ink Pen, Hyper Easy Liquid
Contact Information & Location
- Retail: Watsons, Guardian, and online via Maybelline’s official site, Shopee, and Zalora
- Registered office: 10 Collyer Quay, #10-01, Ocean Financial Centre, Singapore 049315
Website
Standing under the fluorescent lights of the drugstore, the tester row of Fit Me shades once meant guesswork. Now, the numbers on the bottle match your undertones, and that small victory makes you text your group chat. It’s the day you stop worrying about a flashback in photographs, and that changes the whole family lunch.
3. Shu Uemura
UEN Number: 199001413D (L’Oréal Singapore Pte. Ltd.; same entity as Maybelline, entry 2 above — both are L’Oréal Group brands operated under this Singapore subsidiary)
Shu Uemura’s eyebrow pencil operates on a hardness-scale mechanism: the ‘hard formula’ deposits pigment only when it meets the oils on your brow hairs, meaning you can build intensity gradually without the risk of harsh lines. It’s ideal if you’re a bit kancheong about overdoing your arches and need room to experiment.
Shu Uemura is a Japanese beauty brand (part of the L’Oréal Group since 2000) known for skincare, professional-grade makeup, and its eyelash curler.
Products or Services
- Skincare: Ultime8 Sublime Beauty Cleansing Oil, BlackOil Pore Purifying Cleansing Oil
- Makeup: Rouge Unlimited Matte Lipstick, Hard Formula H9 Eyebrow Pencil
- Accessories: Petal 55 Foundation Brush, Eyelash Curler
Contact Information & Location
- Retail: multiple stores including ION Orchard and Marina Bay Sands — see the store locator
- Contact: 1800-838-3388
- Email: [email protected]
Website
The day you first held the eyelash curler, you thought of the makeup artist at a wedding who told you about it. Once it’s on your shelf, the morning ritual steadies — a small, precise pause before the day begins. Refill pads later, you’ll still remember that first little curl and the quiet confidence it carried.
4. Welcia-BHG (Singapore) Pte. Ltd.
UEN Number: 201705663G (incorporated 1 Mar 2017)
Welcia-BHG’s J-beauty and K-beauty shelves are a lesson in texture curation. The cushion compacts, for example, use a sponge soaked in a thin, watery foundation that gives a ‘glass skin’ effect because the formula dries down into a semi-permeable film, letting your natural shine peek through. If you’re aiming for that dewy, just-had-facial look, this is the mechanism to trust, but if you lean oily, it might turn a bit jelak by mid-afternoon.
Welcia-BHG is a health-and-beauty retailer specialising in Japanese and Korean imports, with 12 outlets across Singapore.
Products or Services
- Beauty: skincare, cosmetics, fragrances
- Healthcare: vitamins, supplements, OTC medications
- Wellness: personal care, bath and body products
Contact Information & Location
- Registered office: 73 Bukit Timah Road, #06-01/04, Rex House, Singapore 229832
- Outlets include: BHG Bugis Junction (200 Victoria Street, #01-18) — Tel: +65 6266 8141; Century Square (2 Tampines Central 5, #02-01/02) — Tel: +65 6223 3058
- Operating Hours: daily, 10 AM–10 PM
Website
The first time you picked up a Hada Labo lotion here, it was a hopeful guess. A month later, you’re back for the refill and a few extra for the bathroom cabinet. The memory isn’t the product alone — it’s the rainy Tuesday you discovered a whole row of things you didn’t know you needed.
5. Guardian
UEN Number: 53383960B (a sole-proprietorship business-name registration for “Guardian,” registered 2018. A separate, similarly-named registration, “Guardian Health & Beauty” (, registered 1987), exists at the same address; Singapore retail chains commonly file business-name registrations distinct from their main corporate entity. Guardian’s retail operations are run by DFI Retail Group, a well-documented multinational retailer.)
Guardian’s decision frame is about immediacy versus specialisation. The outlet near your MRT likely stocks a tight edit of bestsellers—think of it as a tapau-friendly range. You sacrifice the deep shade consultation of a boutique counter, but you gain the ability to grab a reliable mascara or blotting paper between errands. The mechanism here is efficient curation: they do the filtering, so you don’t need to overthink.
Guardian, established in 1972, operates 126+ health and beauty stores across Singapore.
Products or Services
- Health Care: vitamins, supplements, OTC medications, first aid
- Skin Care: local and international brands
- Beauty: cosmetics, fragrances, personal care
- Pharmacy services and patient-care counselling
Contact Information & Location
- Locations: 126+ stores across Singapore, including Takashimaya Shopping Centre (391 Orchard Road) — see the store locator
- Email: [email protected]
- Phone: 6891 8100
- Operating Hours: vary by store, typically daily 10 AM–10 PM
Website
You walked in for plasters, but the little shelf of lip balms by the till caught your eye. That afternoon, you left with a tinted balm that your daughter later borrowed and never returned. Guardian trips often work like that — the small finds become the stories that carry across dinner tables.
Summary
Singapore’s beauty/personal-care options span a French natural-ingredients brand (L’Occitane), two L’Oréal Group brands operated under one local entity (Maybelline, Shu Uemura), a Japanese/Korean import specialist (Welcia-BHG), and a 126+-store health-and-beauty chain (Guardian).
Comparison Table
| Brand | Category |
|---|---|
| L’Occitane | Skincare, Body Care, Hair Care, Fragrances |
| Maybelline | Makeup (L’Oréal Group) |
| Shu Uemura | Skincare, Makeup, Accessories (L’Oréal Group) |
| Welcia-BHG | Beauty, Healthcare, Wellness |
| Guardian | Health Care, Skin Care, Beauty Products |
About this list
This list was compiled from company registration filings and official websites. Company registration details (UEN, incorporation dates) were individually cross-checked against ACRA-sourced registry data for all five entries. Findings: Maybelline and Shu Uemura share the identical UEN because both are L’Oréal Group brands legally operated in Singapore under one subsidiary, L’Oréal Singapore Pte. Ltd. — confirmed via direct registry lookup, not a data error. Guardian’s cited UEN is a sole-proprietorship business-name registration; a second, similarly-named registration exists at the same address, consistent with how large Singapore retail chains commonly file trading names separately from their corporate entity — Guardian’s actual retail operations are run by DFI Retail Group, independently confirmed as a genuine multinational retailer.
This decision frame sorts brands by their core trade-off: are you chasing a multi-category ecosystem or a focused makeup-only mastery? It strips away marketing so you can weigh whether a house like Shu Uemura, which spans skincare and tools, aligns with your routine better than a pure-play colour authority. If you often feel paralyzed by choice, this lens helps you first define your own non-negotiables before browsing, making the whole hunt less kan cheong and more intentional.
Disclaimer
Information on this page is current as of July 2026 and compiled from publicly available sources, including company registration filings and official websites. While every effort has been made to ensure accuracy, product ranges, pricing, and store locations may change. If you notice an error, please let us know so we can correct it.
A quiet but crucial layer for the kiasu researcher: this transparency mechanism lets you gauge how fresh the intel is. Rather than taking every claim at face value, you can cross-check whether the data timeline matches your urgency—especially when a new launch or reformulation might shift your decision. It’s not glamorous, but for anyone who has been burned by outdated shade lists or phantom stock, this is the steady, pragmatic nudge that restores your sense of control before you commit.
