Since its opening, UOL GROUP LIMITED (UEN: 196300438C) has transformed United Square into a beloved destination in Singapore’s Novena area. Located at 101 Thomson Road, Singapore 307591, this shopping mall is more than just a retail space—it’s a vibrant “Learning Hub” designed with families in mind. With over 150 merchants offering retail, dining, and enrichment centers, United Square creates a welcoming environment where parents and children can shop, dine, and learn together. Its convenient location near Novena MRT and family-focused events make it a standout choice for a fun and enriching day out.
Introduction to the Brand
Operated by UOL GROUP LIMITED (UEN: 196300438C), United Square is a cornerstone of Singapore’s retail landscape, known for its family-friendly atmosphere and unique positioning as a “Learning Hub.” Since its inception, the mall has been dedicated to providing a space where families can enjoy a mix of shopping, dining, and educational activities. Strategically located in the bustling Novena area, United Square is easily accessible via public transport and major expressways, making it a convenient destination for residents and visitors alike. With a focus on creating memorable experiences for children and parents, United Square has become a cherished spot for family outings and learning adventures.
Summary of Its Services/Products
United Square offers a diverse range of services and products tailored to meet the needs of families and individuals. Spanning multiple levels, the mall houses over 157 merchants, including:
- Enrichment Centers: A variety of educational programs for children, such as language schools, art classes, music lessons, and more, catering to kids from 18 months to 16 years.
- Retail: Stores like Bata, Gingersnaps, and H&M Kids for trendy clothing, alongside Popular Bookstore and My Greatest Child for educational books and stationery.
- Beauty & Health: Salons, spas, and wellness centers like House of Traditional Javanese Massage and Nature Zen Spa for relaxation and personal care.
- Supermarket: A convenient supermarket on the lower levels for grocery shopping.
- Food & Beverages: A wide selection of dining options, from casual eateries to family-friendly restaurants, offering cuisines to suit every palate.
- Services: Banking, insurance, and other essential services for a one-stop experience.
The mall also hosts regular events, such as free character shows during June and December, holiday-themed activities, and educational workshops, adding a festive and engaging element to the shopping experience.
Unique Value Propositions or Benefits
United Square’s unique strength lies in its family-centric approach, positioning itself as a “Learning Hub” that goes beyond traditional retail. The mall’s extensive range of enrichment centers caters to Singapore’s emphasis on education, offering parents a convenient place to enroll their children in quality programs. Its kid-friendly features, such as safe play areas and family-oriented events, create a welcoming environment where families can bond. The mall’s strategic location near Novena MRT station, served by the North South Line, ensures easy access for visitors from across Singapore. Operating daily from 10:00 AM to 10:00 PM, United Square provides flexibility for busy families, making it a go-to destination for both daytime and evening activities.
Standout Features or Reviews
United Square has earned a strong reputation for its family-friendly atmosphere, with a 4.0 out of 5 rating on TripAdvisor based on 1,049 reviews. Customers frequently praise the mall’s kid-centric design and the variety of enrichment centers. One reviewer shared, “United Square Shopping Mall is the mall just for kids. A place truly for fun play and learn, the mall is fully equipped with kids-friendly features and everything a kid needs.” Another noted, “Drop by the mall in June and December, you are likely to catch a free mall character show fit for the prince and princess. The constant mall shows and events are bound to make every kid come back for more!” These testimonials highlight United Square’s success in creating a vibrant, engaging space that resonates with families.
| Review Source | Feedback | Rating |
|---|---|---|
| TripAdvisor | Mall just for kids, fun play and learn, kid-friendly features | 4.0/5 stars (1,049 reviews) |
| TripAdvisor | Free character shows in June and December, exciting events | 4.0/5 stars |
Areas of Singapore That They Serve
United Square is located at 101 Thomson Road, Singapore 307591, in the Novena area, part of Singapore’s Central region. Its proximity to Novena MRT station, served by the North South Line, makes it easily accessible to residents from the Central, North, and East regions, as well as other parts of the island. The mall is also well-connected to major expressways, ensuring convenience for those traveling by car. As a family-friendly destination, United Square attracts visitors from heartlands like Tampines, Jurong, and Woodlands, as well as tourists exploring the Novena area, making it a hub for both locals and visitors.
How Does the Brand Meet Singapore’s Needs?
Singapore is a city that values education, family bonding, and convenience, and United Square delivers on all fronts. Its extensive range of enrichment centers addresses the growing demand for quality education and skill development, a priority for many Singaporean parents. The mall’s diverse retail and dining options cater to the city’s multicultural population, offering something for everyone, from trendy kids’ clothing to delicious meals. Regular events, such as character shows and holiday activities, provide opportunities for family bonding, aligning with Singapore’s emphasis on quality time. United Square’s convenient location and extended hours make it a practical choice for busy families, enhancing Singapore’s reputation as a city of accessible, family-oriented destinations.
Contact Information and Social Media
To plan your visit or inquire about United Square, contact them at:
- Address: 101 Thomson Road, Singapore 307591
- Phone: +65 6251 5885
- Leasing Enquiries: +65 6255 0233 or [email protected]
- Marketing Enquiries: +65 6250 0858 or [email protected]
Stay updated on events and promotions:
- Facebook: United Square
- Instagram: N.A.
- LinkedIn: N.A.
Summary
In summary, United Square, operated by UOL GROUP LIMITED (UEN: 196300438C), is a premier family-friendly shopping mall in Singapore’s Novena area. Known as a “Learning Hub,” it offers a unique blend of enrichment centers, retail, and dining, catering to parents and children alike. With over 150 stores, kid-friendly events, and a convenient location near Novena MRT, United Square creates a welcoming environment for family outings. Its commitment to education and community makes it a cherished destination, ensuring every visit is filled with fun, learning, and connection.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.