About The Brand
OUR SECOND NATURE PTE. LTD. is a Singapore-based clothing brand that has been making waves in the fashion industry since its inception in 2016. With a focus on comfort and personal style, Our Second Nature offers a range of clothing and lifestyle products that resonate with the modern Singaporean lifestyle. Whether you’re looking for chic yet comfortable everyday wear or unique home essentials, this brand has something for everyone.
Summary of Services and Products
Our Second Nature provides a diverse collection of women’s, men’s, and children’s clothing, as well as home and lifestyle products under their “Living by OSN” line. Each collection is designed with unique prints that tell a story, reflecting the brand’s commitment to personal and transformative fashion. From breezy blouses and wide-leg pants to cozy loungewear and stylish accessories, their offerings are perfect for the active urban dweller. The brand also operates an in-house cafe at its Holland Village location, serving flat whites, cold brews, and sweet treats, creating a holistic lifestyle experience.
Unique Value Propositions
What sets Our Second Nature apart is its emphasis on comfort without compromising on style. The brand believes that clothes should be personal and instinctive, drawing inspiration from everyday life experiences—think slow walks in the park, the smell of fresh linen, or a nostalgic song on the radio. This philosophy is evident in their designs, which are both timeless and effortless, making them a go-to choice for those who value both functionality and aesthetics. Their in-house designed prints, often created in collaboration with artists, add a unique, artistic twist to each collection, setting them apart from mass-produced fashion.
Standout Features and Reviews
Customers rave about the brand’s ability to combine comfort with chic designs. On platforms like Burpple, visitors to their Holland Village store praise the cozy ambience and delightful cafe offerings, with one reviewer noting, “It feels like home—perfect for a relaxing tea time.” Another highlighted the “moist lemon glazed butter cake” and “good flat white,” making the cafe a standout feature. Google Maps users give high ratings to both their Holland Village and Takashimaya locations, with an impressive 4.6 rating across 269 reviews for the Holland Village store (1 Kim Seng Promenade, #01-132/133/134, Singapore 237994) and 4.6 from 25 reviews for Takashimaya (391 Orchard Rd, LEVEL 3, Singapore 238872). These testimonials highlight the quality of their products and the welcoming atmosphere of their physical stores.
| Review Source | Positive Aspects | Rating/Likes |
|---|---|---|
| Burpple | Chill vibes, loved the mini slide | 2 Likes |
| Burpple | Quiet cafe, moist lemon glazed butter cake, good flat white | 3 Likes |
| Google Maps | High-quality products, welcoming atmosphere | 4.6 (269 reviews, Holland Village) |
| Google Maps | Stylish designs, great service | 4.6 (25 reviews, Takashimaya) |
Areas of Singapore Served
Our Second Nature serves customers across Singapore, with physical stores located in Holland Village (1 Kim Seng Promenade, #01-132/133/134, Singapore 237994) and Takashimaya Department Store (391 Orchard Rd, LEVEL 3, Singapore 238872). Their online platform (Our Second Nature) allows customers from all over the island to access their collections, with complimentary door-to-door delivery for orders within Singapore. The brand’s presence in both physical and digital spaces ensures accessibility for all Singaporeans.
How the Brand Meets Singapore’s Needs
In a city where the weather is consistently warm and humid, Our Second Nature’s focus on comfortable, breathable fabrics is particularly appealing. Their designs, featuring lightweight materials and relaxed silhouettes, are perfect for the active Singaporean lifestyle, whether you’re heading to work or enjoying a weekend outing. The brand’s commitment to in-house design and local inspirations, as noted in sources like Expat Choice, contributes to Singapore’s growing fashion identity. By offering sustainable and thoughtfully designed products, Our Second Nature aligns with the increasing demand for ethical fashion in Singapore. Their expansion into men’s, children’s, and lifestyle products also ensures that they cater to diverse needs, from family-friendly outfits to home essentials that enhance everyday living.
Contact Information and Social Media
- Website: Our Second Nature
- Facebook: Our Second Nature
- Instagram: @oursecondnature
- Physical Locations:
- Holland Village: 1 Kim Seng Promenade, #01-132/133/134, Singapore 237994
- Takashimaya: 391 Orchard Rd, LEVEL 3, Singapore 238872
- Operating Hours:
- Holland Village: Monday–Sunday, 10:00 AM–10:00 PM
- Takashimaya: Monday–Sunday, 10:00 AM–9:30 PM
- Email: For inquiries, contact them via [email protected]
While specific phone numbers are not publicly listed, customers can reach out through the brand’s website or social media for inquiries.
Summary
In summary, OUR SECOND NATURE PTE. LTD. is more than just a clothing brand; it’s a lifestyle choice that embraces comfort, style, and personal expression. With its unique approach to fashion, featuring in-house designed prints and a commitment to quality, it continues to be a beloved name in Singapore’s fashion landscape. Whether you’re a local looking for the perfect everyday outfit or a visitor seeking a taste of Singaporean style, Our Second Nature is a brand worth exploring. Their physical stores in Holland Village and Takashimaya, combined with a robust online presence, make their collections accessible to all. Visit their website or pop by their cozy Holland Village store to experience their unique blend of fashion and lifestyle.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.