Introduction to the Brand
THE GREAT EASTERN LIFE ASSURANCE COMPANY LIMITED (UEN: 190800011G) appears to be Singapore’s oldest and most established life insurance provider, incorporated on 26 August 1908. As a subsidiary of OCBC Bank, it likely manages over S$100 billion in assets and serves more than 16.5 million policyholders, including 12.5 million from government schemes, as of 31 December 2024. Operating across Singapore, Malaysia, Indonesia, and Brunei, Great Eastern seems to prioritize customer-centric insurance solutions, earning high financial strength ratings of “AA” from Fitch Ratings and “AA-” from S&P Global. Its long-standing legacy and commitment to financial security make it a trusted name for Singaporeans seeking to protect their future.

Summary of Services/Products
Great Eastern likely offers a comprehensive suite of insurance and financial products tailored to diverse needs:
- Life Insurance: Includes term life, whole life, and endowment plans covering death, total permanent disability, and terminal illness.
- Health Insurance: Provides coverage for hospitalisation, critical illness, disability, and maternity.
- Wealth Accumulation: Offers investment-linked plans, savings plans, and retirement solutions, including SRS investment and guaranteed income streams.
- General Insurance: Through Great Eastern General Insurance Limited (GEG), covers auto, home, travel, personal accident, and maid insurance.
- Group Insurance: Provides employee benefits and group life insurance, covering nearly half a million employees and families in Singapore.
- Financial Advisory: Through Great Eastern Financial Advisers, offers personalized financial planning.
These services are likely distributed through a tied agency force, bancassurance with OCBC Bank, and direct channels, ensuring accessibility for all customers. The Great Eastern App seems to allow policyholders to manage policies, view details, and access services conveniently.
Unique Value Propositions and Benefits
Great Eastern’s offerings appear to stand out for several reasons:
- Legacy and Reliability: With over 115 years of experience since 1908, it’s likely the most trusted insurer in Singapore, backed by strong financial ratings.
- Comprehensive Solutions: Likely provides a one-stop shop for life, health, and general insurance, catering to individuals, families, and businesses.
- Digital Accessibility: The Great Eastern App, with biometric authentication, seems to offer seamless policy management, aligning with Singapore’s digital-first culture.
- Bancassurance Leadership: An exclusive partnership with OCBC Bank since 1992 likely enhances accessibility through trusted banking channels.
- Sustainability and Community Focus: Initiatives like supporting Daughters Of Tomorrow and sponsoring the “Good Goodbye” film suggest a commitment to social responsibility.
Standout Features and Customer Reviews
Great Eastern’s reputation is likely bolstered by its financial strength and customer-focused innovations. While direct customer reviews on platforms like Trustpilot or Google Reviews are not readily available, the company’s “AA” and “AA-” ratings from Fitch and S&P suggest high trust and reliability. Their digital platform, the Great Eastern App, is praised for its ease of use, allowing policyholders to update details and access services instantly. The company’s community efforts, such as the 2024 International Women’s Day event with Daughters Of Tomorrow, as noted on LinkedIn, highlight its commitment to social good, likely resonating with customers. Additionally, Great Eastern was named Life Insurance Company of the Year in 2011 and 2013 by Asia Insurance Review, indicating industry recognition.
Review Source | Key Feedback | Link |
---|---|---|
Recognized as a 2023 Best Employer for employee well-being and community initiatives. | Great Eastern LinkedIn | |
Wikipedia | Named Life Insurance Company of the Year in 2011 and 2013 by Asia Insurance Review. | Great Eastern Wikipedia |
Areas of Singapore Served
Great Eastern likely serves customers across Singapore through its customer service centres and digital platforms. Its physical locations include:
- Great Eastern @ Great Eastern Centre: 1 Pickering Street #01-01, Singapore 048659
- Great Eastern @ Paya Lebar Quarter: 2 Tanjong Katong Road #13-01, Paya Lebar Quarter 3, Singapore 437161
Operating hours are 9:00 AM to 5:30 PM (customer service) and 9:00 AM to 4:30 PM (cashier), Monday to Friday, closed on weekends and public holidays. The Great Eastern App and website likely ensure island-wide accessibility, allowing customers from Orchard to Tampines to manage their insurance needs online.
How Does the Brand Meet Singapore’s Needs?
Great Eastern appears to address Singapore’s diverse needs by:
- Catering to Multicultural Demographics: Offers plans like the Dependants’ Protection Scheme (DPS) through CPF, ensuring affordability for families and individuals.
- Supporting Financial Security: Comprehensive life and health insurance plans likely provide peace of mind in Singapore’s high-cost environment.
- Aligning with Smart Nation Goals: Digital tools like the Great Eastern App support Singapore’s push for a tech-driven economy.
- Community Engagement: Partnerships with local initiatives, such as the MyLegacy@LifeSG platform for end-of-life planning, suggest alignment with national priorities.
- Business Support: Group insurance for nearly half a million employees likely supports Singapore’s workforce, contributing to economic stability.
Contact Information and Social Media
To connect with Great Eastern:
- Address: 1 Pickering Street #01-01, Great Eastern Centre, Singapore 048659
- Hotline (General Enquiry): 1800 248 2888 or +65 6248 2888 (overseas), 9:00 AM to 5:30 PM, Mon-Fri
- Email (General Enquiry): [email protected]
- Claims Hotline: +65 6856 8548, 9:00 AM to 5:30 PM, Mon-Fri
- Social Media:
- Facebook: Great Eastern Singapore
- Instagram: Great Eastern SG
- LinkedIn: Great Eastern
- X: N.A.
Summary
THE GREAT EASTERN LIFE ASSURANCE COMPANY LIMITED seems to be a pillar of Singapore’s insurance industry, offering a wide range of life, health, and general insurance products to secure the financial future of individuals, families, and businesses. With over 115 years of experience, a strong partnership with OCBC Bank, and innovative digital tools like the Great Eastern App, it likely provides reliable and accessible solutions. Its commitment to community initiatives and high financial ratings further solidify its role as a trusted insurer, perfectly aligned with Singapore’s needs for financial security and digital convenience.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.