MANHATTAN FISH MARKET FRANCHISE PTE. LTD. (UEN: 200907063N) was a beloved seafood restaurant chain in Singapore, celebrated for its American-style seafood dishes and vibrant dining experience. For over a decade, it was a favorite among locals and tourists, offering fresh, flavorful meals in a casual setting. As of early 2025, the restaurant has closed all its outlets in Singapore, but its legacy in the city-state’s culinary scene remains noteworthy.
Introduction to the Brand
Manhattan Fish Market brought a slice of American coastal dining to Singapore, drawing inspiration from New York’s famous Fulton Fish Market. The chain was known for its lively atmosphere, where seafood lovers could enjoy a range of dishes that combined fresh ingredients with bold flavors. Although it no longer operates in Singapore, its impact on the local dining landscape is still remembered fondly by many.
Summary of Services and Products
Manhattan Fish Market specialized in American-style seafood, with a menu that featured:
- Manhattan Fish ‘N Chips: A classic dish with crispy, hand-battered fish served with chips.
- Garlic Herb Mussels: Aromatic mussels cooked in a flavorful garlic herb sauce.
- Manhattan Flaming Seafood Platter: A showstopper featuring grilled fish, flaming king prawns, scallops, and mussels, served with garlic herb rice and vegetables.
- Seafood Pastas and Soups: Options like grilled salmon fillet on creamy spaghetti and a surprisingly delicious cream of mushroom soup.
The menu catered to a wide audience, offering everything from deep-fried platters to grilled seafood, ensuring there was something for every seafood enthusiast.
Unique Value Propositions
Manhattan Fish Market stood out in Singapore’s competitive dining scene for several reasons:
- Fresh and Innovative Dishes: The restaurant prioritized fresh ingredients, creating flavorful and creative seafood offerings.
- Theatrical Dining Experience: Signature dishes like the Manhattan Flaming Prawns were flamed tableside, adding an exciting, interactive element to meals.
- Cozy Ambiance: The restaurant’s decor, inspired by the Fulton Fish Market, created a relaxed yet vibrant setting for diners.
- Well-Trained Staff: The team was known for their friendliness, efficiency, and commitment to customer satisfaction.
- Industry Recognition: The brand earned multiple awards in the food and beverage industry, reflecting its quality and popularity.
These elements made dining at Manhattan Fish Market a memorable experience for many.
Standout Features and Customer Reviews
Customers frequently praised the restaurant for its generous portions, diverse menu, and unique dining experience. The theatrical flaming of dishes was a highlight, as was the variety of seafood options. Here are some notable customer reviews:
- “The food was prepared and served by a team of youthful staff, who impressed us deeply with their friendliness, courteousness, helpfulness, and efficiency.” (Tripadvisor Review)
- “Ideal location at SUNTEC City, Singapore. Many varieties of sea food. The portions are huge. We, 3 persons shared 1 meal. Plan your order. The menu is very helpful. The price is worth it for the place & type of food. Service is fast. Worth it to try new types of seafood.” (Suntec City Review)
- “Surprisingly, the cream of mushroom soup is so delicious. You can order the fried giant platter and try the different deep-fried food. And I had tried the cala cala and the gummy bear is wonderful.” (Suntec City Review)
These reviews highlight the restaurant’s reputation for quality food, excellent service, and value for money, even as some noted occasional slow service at busier outlets.
Areas of Singapore Served
Before its closure, Manhattan Fish Market had a strong presence across Singapore, with outlets in key locations such as:
- Orchard Road (Plaza Singapura): A central spot for shoppers and diners.
- Suntec City: Popular among office workers and tourists.
- Changi Airport Terminal 1: Convenient for travelers.
- Northpoint City: Serving the Yishun community.
- Yishun Avenue 2: Another accessible location for northern residents.
- Changi Business Park Central: Catering to the business crowd.
These locations made the restaurant accessible to a diverse range of customers, from city dwellers to airport visitors.
How the Brand Met Singapore’s Needs
Manhattan Fish Market tapped into Singapore’s deep-rooted love for seafood, offering a Western-inspired twist that set it apart from local hawker fare and other dining options. Its casual, family-friendly atmosphere made it ideal for group gatherings, whether for casual meals with friends or family outings. The diverse menu, which included both fried and grilled seafood, catered to varied tastes, while the theatrical presentation of dishes added a fun, memorable touch. By providing high-quality, flavorful meals, the restaurant contributed to Singapore’s vibrant and diverse food scene, appealing to both locals and tourists seeking a unique dining experience.
Contact Information and Social Media
As Manhattan Fish Market has closed all its outlets in Singapore, contact information such as addresses, phone numbers, and emails is no longer available. However, their social media pages may still be accessible for archival purposes:
- Instagram: @mfmsingapore
- Facebook: MFMSingapore
- LinkedIn: The Manhattan FISH MARKET
- X: MFM Singapore
Note that these pages may be inactive following the closure, with the last known activity on Instagram and Facebook reported around November 2023.
Customer Review Sources
For those interested in exploring past customer experiences, reviews can be found on trusted platforms:
- Tripadvisor: Reviews for various outlets, such as Plaza Singapura and Suntec City.
Summary
Manhattan Fish Market left an indelible mark on Singapore’s culinary landscape with its delicious American-style seafood, theatrical dining experiences, and warm, friendly service. Though its outlets have closed as of early 2025, the memories of its flavorful dishes, generous portions, and vibrant atmosphere continue to resonate with those who dined there. The brand’s contribution to Singapore’s diverse food scene will be remembered as a highlight of the city’s dining history.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.