Introduction to MR.ONIGIRI
The story of MR.ONIGIRI (UEN: 53453652B) began when founders Marvin and Joyce visited Okinawa, Japan, and fell in love with the humble yet delicious onigiri—a Japanese rice ball wrapped in seaweed. Upon returning to Singapore, they noticed a lack of authentic Okinawa onigiri and set out to recreate those flavors. What started as a weekend home-based business in 2021 exploded in popularity, with friends, family, and food enthusiasts flocking to try their creations. Encouraged by this support, they opened their first store at Upper Thomson in September 2022, followed by a second location at VivoCity in July 2023. Their mission is to share the warm spirit of Okinawa through handcrafted onigiri that blend tradition with innovation.
Comprehensive Range of Offerings
MR.ONIGIRI specializes in onigiri, or Japanese rice sandwiches, made fresh daily with high-quality ingredients. Their menu features a variety of flavors, catering to both traditionalists and those seeking local twists:
- Otakotak Onigiri ($5.90): Combines Japanese rice, tamagoyaki, spam, Muar otak, Japanese cucumber, and mentaiko sauce for a uniquely Singaporean flavor.
- Signature Melted Cheesy Crispy Chicken ($5.90): Features a deep-fried chicken patty with melty cheese and creamy tartare sauce.
- Truffle Aioli Chicken Karaage Onigiri ($6.90): A premium option with truffle-infused aioli and crispy chicken.
- Spam with Onigiri ($3.90): An Okinawa classic with short-grain rice, omelette, and fried spam.
- Teriyaki Grilled Salmon Onigiri ($5.90): Tender salmon with a sweet teriyaki glaze, perfect for seafood lovers.
- Beefy Beefy with Kimchi Onigiri ($5.90, VivoCity exclusive): A spicy option with beef and kimchi.
They also offer side dishes like chicken karaage, ebi tempura, and cheese fingers, as well as drinks such as Kimino Yuzu Sparkling and Houjicha Tea. MR.ONIGIRI provides catering services for corporate events, making it a versatile choice for group gatherings. With prices under $7 and island-wide delivery through platforms like Oddle Eats, their offerings are both affordable and accessible.
Unique Value Propositions
MR.ONIGIRI stands out for its innovative approach to onigiri, blending authentic Okinawa recipes with local Singaporean flavors like otak-otak and kimchi. Their commitment to freshness—each onigiri is hand-assembled to order—ensures a high-quality dining experience. The brand’s affordable pricing, with nothing exceeding $7, makes gourmet Japanese food accessible to a wide audience. Their convenient takeaway and delivery options, combined with catering services for corporate events, cater to Singapore’s fast-paced lifestyle, making MR.ONIGIRI a go-to choice for quick yet delicious meals.
Standout Features and Customer Reviews
MR.ONIGIRI has earned praise for its fresh, flavorful, and affordable onigiri. On Tripadvisor, they hold a 4.5/5 rating, with customers describing the Otakotak Onigiri as “hearty and comforting” and the Signature Cheesy Crispy Chicken as a “perfect bite.” Food blogs like Eatbook and Seth Lui have highlighted the brand’s affordability and innovative flavors, noting that their onigiri are made fresh to order, ensuring maximum quality. The VivoCity outlet’s minimalist design and limited dine-in seating add to the brand’s modern, approachable vibe.
| Review Platform | Key Feedback |
|---|---|
| Tripadvisor | Hearty, comforting onigiri; fresh and affordable |
| Eatbook | Freshly made, budget-friendly, innovative flavors |
| Seth Lui | Authentic, cheap, localized onigiri like otak-otak |
Areas of Singapore Served
MR.ONIGIRI operates two physical locations:
- Upper Thomson: 215P Upper Thomson Rd, Singapore 574349 (Open Monday–Tuesday: 10:00–20:45, Thursday–Sunday: 10:00–20:45, Wednesday: Closed)
- VivoCity: 1 HarbourFront Walk, B2-23D VivoCity, Singapore 098585 (Open Monday–Thursday: 10:30–21:00, Friday–Saturday: 10:30–21:30, Sunday: 10:30–21:00)
Their island-wide delivery service through Oddle Eats ensures that customers across Singapore, from Jurong to Punggol, can enjoy their onigiri. The Upper Thomson kiosk is takeaway-only with a small bench outside, while the VivoCity outlet offers limited dine-in seating.
How MR.ONIGIRI Meets Singapore’s Needs
Singapore’s culinary landscape is a vibrant mix of global and local flavors, and MR.ONIGIRI adds a unique dimension with its Okinawa-style onigiri infused with Singaporean twists. Their affordable pricing caters to budget-conscious diners, while their creative flavors, like otak-otak and kimchi, appeal to food enthusiasts seeking new experiences. The convenience of takeaway, delivery, and catering services aligns with Singapore’s fast-paced urban lifestyle, making MR.ONIGIRI a perfect fit for busy professionals and families alike. Their presence in popular locations like Upper Thomson and VivoCity ensures accessibility for both locals and tourists.
Contact Information and Social Media
To connect with MR.ONIGIRI, visit their stores or reach out via:
- Address:
- 215P Upper Thomson Rd, Singapore 574349 (Upper Thomson)
- 1 HarbourFront Walk, B2-23D VivoCity, Singapore 098585 (VivoCity)
- Phone: Not listed; contact via website or social media
- Email: [email protected]
- Website: MR.ONIGIRI
- Facebook: MR.ONIGIRI
- Instagram: @mr.onigirisg
Summary
MR.ONIGIRI is a shining example of how passion and innovation can transform a simple dish into a culinary sensation. By blending the authentic flavors of Okinawa with local Singaporean twists, they’ve created a menu that’s both nostalgic and exciting. With affordable prices, fresh ingredients, and convenient locations in Upper Thomson and VivoCity, MR.ONIGIRI is a must-visit for anyone craving a quick, delicious Japanese bite. Whether you’re grabbing a takeaway onigiri or ordering for a corporate event, this brand delivers quality and flavor that’s sure to leave you smiling.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
