Tenderfresh, officially known as TENDERFRESH FRIED & BBQ CHICKEN PTE LTD (UEN: 199307830D), is a cherished name in Singapore’s vibrant food scene. Since its inception in 1979 as a single hawker stall at Whitley Road Hawker Centre, this homegrown brand has evolved into a culinary powerhouse, boasting over 60 outlets across Singapore and even extending to Myanmar. Renowned for its crispy, juicy fried chicken, Tenderfresh has become synonymous with quality, affordability, and inclusivity, making it a favorite among locals and visitors alike.
A Legacy of Flavor
The story of Tenderfresh began over four decades ago when founder Jimmy Soh opened his first stall, serving lip-smacking fried spring chicken. Over the years, the brand expanded its offerings, adding barbecue chicken and a diverse menu that reflects Singapore’s multicultural palate. Today, Tenderfresh Group manages 18 brands, ranging from restaurants to food kiosks and retail, all united by a mission to celebrate good food at great value. This commitment has transformed Tenderfresh into a household name, with a reputation for delivering consistently delicious meals.
Diverse Dining Experiences
Tenderfresh offers a variety of dining concepts to suit different preferences and occasions. Its flagship brand, Tenderfresh Classic, showcases the best of the group’s offerings, featuring signature fried and roasted chicken, classic Western dishes, and innovative Asian fusion pastas. Tenderbest, a halal food kiosk concept, provides affordable Western delights alongside Tenderfresh’s iconic chicken. For those on the go, Tenderfresh Xpress serves quick meals like the best-selling Pommery Chicken Rice and BBQ whole spring chicken, perfect for a lunchtime fix or dinner add-on.
The menu is a delightful mix of flavors, catering to a wide range of tastes. Signature dishes include:
- Succulent Crispy Skin Chicken: Marinated for 24 hours with secret spices, this dish is praised for its crispy golden-brown skin and juicy meat.
- Fries with Meat Sauce & Egg: A unique side that combines savory chicken meat sauce with a runny egg, reminiscent of a gourmet poutine.
- Fusion Pastas: Creative dishes like Assam Otah Fettuccine and Salted Egg Spaghetti blend local and international flavors.
- Traditional Roast Chicken: Honey-glazed and roasted to perfection, ideal for family meals.
- Fragrant Chicken Rice: A local favorite that pairs tender chicken with aromatic rice.
Tenderfresh also offers vegetarian options like salads and veggie burgers, ensuring there’s something for everyone. With islandwide delivery available through their website (Tenderfresh Order) and platforms like GrabFood and Foodpanda, enjoying their food is easier than ever.
Why Tenderfresh Shines
Tenderfresh’s appeal lies in its unwavering dedication to quality and affordability. The brand uses only the freshest ingredients, ensuring every dish is prepared with care. Its halal certification, proudly displayed across most of its brands, makes it accessible to Singapore’s Muslim community and a broad audience seeking inclusive dining options. Unlike many eateries, Tenderfresh outlets often have no service charge, adding to its value-for-money proposition.
The brand’s islandwide delivery service is a game-changer, allowing customers to savor their favorite dishes from the comfort of home. Whether it’s a solo meal or a family feast, Tenderfresh’s generous portions and reasonable prices make it a top choice. Their modern outlets, like the stylish Tenderbest Makcik Market in Bedok Point, feature trendy interiors with neon signage and cozy vibes, enhancing the dining experience.
Customer Love and Standout Reviews
Diners across Singapore have shared glowing reviews of Tenderfresh, particularly on platforms like Burpple (Tenderfresh Classic Reviews). Here are some highlights:
- “The Succulent Crispy Skin Chicken is bussin, with crisp skin and juicy meat, paired perfectly with coleslaw,” raved one reviewer, noting its $9.50 price point.
- “Fries with Meat Sauce & Egg are a standout dish, like bolognese with fries and a flowy egg. Sinfully tasty and worth $6.90,” said another.
- “The Fried Chicken Chop with Salted Egg Spaghetti is solid. The chicken is tender and crispy, and the spaghetti has a prominent salted egg taste,” a diner commented, appreciating the $10.90 dish.
- “The Chicken Wings have a crisp light golden batter and a sticky smoky marinade. Perfect for snacking,” shared a food enthusiast.
These reviews underscore Tenderfresh’s ability to deliver flavorful, satisfying meals that keep customers coming back. The brand’s focus on fresh, high-quality ingredients and creative menu items has earned it a loyal following.
Islandwide Presence
With over 60 outlets across Singapore, Tenderfresh is a familiar sight in neighborhoods from Tampines to Yishun. Specific locations for Tenderfresh Classic include:
| Outlet Location | Address |
|---|---|
| Cheong Chin Nam Road | 9 Cheong Chin Nam Road, 599734, Singapore |
| Our Tampines Hub | 51 Tampines Avenue 4 #01-102, 529684, Singapore |
| Waterway Point | 83 Punggol Central #B2-04, 828761, Singapore |
| Northpoint Shopping Centre | 930 Yishun Ave 2 #B1-53, 769098, Singapore |
For a full list of locations, visit their outlet page (Tenderfresh Classic Locations). Whether you’re in the city center or a suburban estate, Tenderfresh’s widespread presence ensures you’re never far from a delicious meal.
Meeting Singapore’s Culinary Needs
Tenderfresh is uniquely positioned to meet the needs of Singapore’s diverse population. Its halal certification aligns with the dietary requirements of the Muslim community, fostering inclusivity in a multicultural society. The menu’s blend of Western comfort food and Asian-inspired dishes caters to the city-state’s varied tastes, appealing to both traditionalists and adventurous eaters. For instance, dishes like Laksa Pasta and Fragrant Chicken Rice resonate with locals who cherish Singapore’s hawker heritage, while Chicken Chop and Ribeye Steak attract those craving Western fare.
The brand’s emphasis on fresh, high-quality ingredients reflects Singaporeans’ growing preference for healthier and sustainable dining options. By maintaining affordable prices, Tenderfresh ensures that quality food is accessible to all, from students to families. Its long-standing presence since 1979 and evolution from a hawker stall to a culinary empire demonstrate its deep connection to Singapore’s food culture, making it a trusted and relatable choice.
Contact Information and Social Media
To get in touch with Tenderfresh or explore their offerings, here’s how you can reach them:
- Address: JTC Foodhub @Senoko, 15 Senoko Drive, #04-07/08, S758202
- Telephone: +65 6755 6900
- Email: [email protected]
- Website: Tenderfresh Group
- Facebook: Tenderfresh SG
- Instagram: @tenderfreshsg
- LinkedIn: Tenderfresh Group LinkedIn
For specific inquiries, you can also contact their marketing team at [email protected] or their sales team at [email protected].
Summary
In summary, Tenderfresh is more than just a fried chicken brand; it’s a Singaporean institution that has been delighting taste buds for over four decades. From its humble beginnings as a hawker stall to its current status as a culinary empire, Tenderfresh has remained true to its mission of delivering quality food at great value. With its diverse menu, halal certification, and islandwide presence, it continues to be a top choice for locals and visitors seeking a taste of Singapore’s rich culinary heritage. Whether you’re craving crispy chicken, fusion pastas, or a hearty family meal, Tenderfresh promises a dining experience that’s both satisfying and memorable.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.