Introduction to the Brand
SuperMama Store Pte. Ltd. is more than just a retail space; it’s a labor of love born from a couple’s dream to create a space where people can slow down and engage with design. Founded by Edwin and Meiling, who quit their jobs and sold their flat to pursue this vision, SuperMama began as a one-year sabbatical project but quickly grew into a beloved lifestyle brand. Named as a tribute to Meiling, affectionately called “Supermama,” the store has evolved into a platform for Singaporean designers and Japanese craftspeople to showcase their work. Today, it stands as a testament to the power of design to connect people and cultures, offering products that are as functional as they are beautiful.
Summary of Services and Products
SuperMama Store offers a curated selection of design-led lifestyle products that reflect both Singaporean creativity and Japanese craftsmanship. Their collections include:
- One Singapore 2025 Edition: A special collection celebrating Singapore’s identity and culture.
- The Mandai Collection: Inspired by Mandai’s natural beauty, featuring nature-themed items.
- Harmony in Our Everyday: Products designed to bring balance and tranquility to daily life.
- Pasar Botanica: A tribute to Singapore’s botanical heritage, with greenery-inspired designs.
- The Singapore Hawker Cup: Designs inspired by Singapore’s iconic hawker culture.
- The Garden of Rest: Items that evoke peace and relaxation.
- New Nanyang: A collection honoring Singapore’s artistic heritage.
- 1616 Arita: Traditional Japanese Arita porcelain, showcasing centuries-old craftsmanship.
- Singapore Cityscape Collection: Products capturing Singapore’s urban landscape.
- SG Mementos: Unique souvenirs embodying the spirit of Singapore.
- Souvenirs From Singapore: Gifts representing the best of Singaporean design.
- Porcelain Tingkat: Traditional Singaporean food containers reimagined with exquisite porcelain.
- Japan Crafts: A selection of authentic Japanese crafts, highlighting artisanal traditions.
These products are available both in-store and online, making it easy for customers to bring a piece of SuperMama’s world into their homes.
Unique Value Propositions or Benefits
What makes SuperMama Store truly special is its dedication to meaningful design and craftsmanship. By collaborating with Singapore’s finest designers and Japan’s most skilled craftspeople, the brand creates products that are not only visually appealing but also rich in story and purpose. SuperMama’s commitment to quality, sustainability, and cultural exchange sets it apart, offering items that are both functional and deeply personal. The store also serves as a platform for artists and designers, fostering a community where creativity thrives. Its mission to “touch hearts” through design resonates with those who value authenticity and intentionality in their purchases.
Standout Features or Reviews
SuperMama Store has earned a reputation for its unique offerings and welcoming atmosphere. On platforms like Tripadvisor, customers rave about the store’s “funky, independently owned art and design boutique” vibe. One reviewer highlighted the “colorful tabi socks, porcelain plates showing off Singaporean motifs, and cards” available, calling it a “great find.” Another praised the store for its “unique souvenirs” from local designers and noted that the staff is “very friendly.” These testimonials reflect SuperMama’s ability to create a space where design lovers can discover something special and feel truly welcomed.
Areas of Singapore That They Serve
SuperMama Store has a physical presence in several key locations across Singapore, making it accessible to both locals and tourists:
| Location | Address | Operating Hours |
|---|---|---|
| Flagship Store | 213 Henderson Road, #01-01, Singapore 159553 | Daily, 11am to 6pm |
| The Museum Store @ ACM | Asian Civilisations Museum, 1 Empress Place, Singapore 179555 | Daily, 10am to 7pm (Friday until 9pm) |
| The Museum Store @ Peranakan Museum | 39 Armenian Street, Singapore 179941 | Daily, 10am to 7pm (Friday until 9pm) |
Additionally, SuperMama offers online shopping with islandwide delivery through their website SuperMama Store, ensuring that their products are accessible to customers throughout Singapore, from heartland neighborhoods like Bedok to bustling areas like Orchard Road.
How SuperMama Meets Singapore’s Needs
In a city that thrives on innovation, quality, and cultural heritage, SuperMama Store is a perfect fit. By showcasing Singaporean design and Japanese artistry, the brand contributes to the local cultural landscape, offering products that are both functional and aesthetically pleasing. SuperMama’s commitment to sustainability and ethical production aligns with the growing demand among Singaporeans for mindful consumption. The store also provides a space for community engagement, where people can connect with design and each other, fostering a sense of belonging and appreciation for the arts. Whether it’s through unique souvenirs, contemporary crafts, or simply a moment to slow down, SuperMama Store meets the needs of Singaporeans who value creativity and craftsmanship.
Contact Information and Social Media
Here’s how you can connect with SuperMama Store:
| Contact Type | Information |
|---|---|
| Address | 213 Henderson Road, #01-01, Singapore 159553 |
| Phone Number | +65 9615 7473 |
| [email protected] | |
| SuperMama Store | |
| SuperMama Store |
For more information or to explore their products, visit their official website at SuperMama Store.
Summary
SuperMama Store Pte. Ltd. is a shining example of how design can bridge cultures and create meaningful connections. With its unique blend of Singaporean creativity and Japanese craftsmanship, the store offers products that are as purposeful as they are beautiful. Whether you’re shopping for a special gift, a unique souvenir, or simply seeking a moment to appreciate the artistry of everyday objects, SuperMama Store invites you to slow down and savor the experience. It’s a brand that truly embodies the spirit of Singapore—innovative, inclusive, and deeply rooted in tradition.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.