Introduction to the Brand
FLUFF BAKERY PTE. LTD. (UEN: 201320569W) is a cherished Halal, Muslim-owned artisanal bakery that has been delighting Singaporeans with its delectable cupcakes, cakes, pastries, and doughnuts since 2013. Nestled in the vibrant Bugis neighborhood, Fluff Bakery has become a beloved destination for those seeking high-quality, Instagram-worthy bakes that cater to diverse tastes. Founded with a passion for creating joyful moments through food, the bakery combines traditional craftsmanship with innovative flavors, making it a staple in Singapore’s dynamic culinary scene. Whether you’re visiting their cozy store or ordering online, Fluff Bakery offers a warm, inclusive experience that celebrates the city’s love for quality and creativity.
Summary of Services/Products
Fluff Bakery provides a delightful array of baked goods and services designed to suit various occasions and preferences:
- Cupcakes: Known for their moist texture and rich flavors, including classics like Red Velvet and unique offerings like Horlicks Cupcake and Chocolate Speculoos (Eatbook).
- Cakes: Customizable for birthdays, weddings, and events, crafted with premium ingredients for a memorable celebration.
- Doughnuts: Freshly made in flavors such as Maple Cinnamon and Chocolate Glazed, offering a sweet, fluffy treat.
- Pastries and Savouries: A selection of croissants, tarts, and savory pastries, perfect for breakfast or a quick snack.
- Event and Gift Solutions: Offers bulk orders and curated gift sets for meetings, corporate events, and personal gifting, with options for customization (Fluff Bakery).
- Online Ordering and Delivery: Their online platform (order.fluffbakery.sg) provides convenient ordering with island-wide delivery, ensuring accessibility for all customers.
These offerings make Fluff Bakery a versatile choice for both everyday indulgences and special occasions, catering to Singapore’s diverse culinary preferences.
Unique Value Propositions
Fluff Bakery distinguishes itself in Singapore’s competitive bakery market through a combination of quality, inclusivity, and creativity:
- Halal Certification: As a Muslim-owned bakery, all products are Halal-certified, ensuring accessibility for Singapore’s multicultural population and fostering inclusivity.
- Artisanal Craftsmanship: Each bake is handcrafted with premium ingredients, delivering exceptional taste and freshness that sets them apart.
- Innovative Flavors: Unique offerings like Horlicks Cupcakes and Maple Cinnamon Doughnuts keep the menu exciting, appealing to adventurous foodies.
- Community Engagement: Fluff Bakery builds a strong community through social media and local events, creating a loyal customer base that values their positive, welcoming vibe (Facebook).
- Affordable Quality: Despite their artisanal focus, prices remain accessible, making high-quality bakes available to a wide audience.
These qualities position Fluff Bakery as a beloved brand that combines tradition, innovation, and community spirit.
Standout Features and Reviews
Fluff Bakery’s vibrant, Instagram-worthy designs are a standout, with their cupcakes and doughnuts often featured on social media for their aesthetic appeal. The Horlicks Cupcake and Maple Cinnamon Doughnut are particularly popular, praised for their unique flavors and fluffy textures (Eatbook). Their Bugis store, located near Masjid Sultan, offers a cozy, welcoming atmosphere that enhances the in-store experience. The bakery’s ability to cater to events with custom orders and gift sets adds versatility, making it a go-to for celebrations.
Customer reviews highlight their excellence:
- On Tripadvisor, Fluff Bakery holds a 4.4/5 rating from 45 reviews, with customers describing it as a “Halal bakery with IG-worthy cupcakes, doughnuts, and more for takeaway.”
- Yelp gives them a 4.5-star rating from 9 reviews, with one customer raving, “The hazelnut and red velvet cupcakes were AMAZING!! These girls are creating something very special and it will take off.”
- A review on Burpple noted, “Don’t leave without a taste of their underrated doughnuts, or explore their range of savoury pastries for something different!”
| Review Platform | Rating | Key Feedback |
|---|---|---|
| Tripadvisor | 4.4/5 | “IG-worthy cupcakes, doughnuts, and more for takeaway.” |
| Yelp | 4.5/5 | “Hazelnut and red velvet cupcakes were AMAZING!” |
| Burpple | N/A | “Underrated doughnuts, great savoury pastries.” |
Areas of Singapore That They Serve
Fluff Bakery’s physical store is located at 4 Jalan Pisang, Singapore 199071, in the heart of Bugis, near Masjid Sultan. The store is easily accessible via Bugis MRT (East-West Line and Downtown Line) or bus services such as 2, 7, 12, 32, 33, 51, 61, 63, 80, 130, 133, 145, 175, 197, 851, 960, and 980. Their online platform (order.fluffbakery.sg) offers island-wide delivery for orders above SGD80, ensuring that customers from Jurong to Tampines, Orchard to Marina Bay, and beyond can enjoy their artisanal bakes. This combination of a central location and online accessibility makes Fluff Bakery a convenient choice for all Singaporeans.
How Fluff Bakery Meets Singapore’s Needs
Fluff Bakery aligns seamlessly with Singapore’s multicultural and food-loving culture. Their Halal certification ensures inclusivity, catering to the city’s diverse population and making their bakes accessible to all. Singapore’s tropical climate and fast-paced lifestyle demand high-quality, convenient food options, and Fluff Bakery delivers with its fresh, flavorful treats available for both in-store pickup and island-wide delivery. The bakery’s vibrant, Instagram-worthy designs appeal to Singapore’s trend-savvy, social media-active crowd, enhancing its status as a must-visit destination. Their affordable pricing and focus on community engagement resonate with Singapore’s value-conscious and socially connected consumers, while their innovative flavors contribute to the city’s reputation as a culinary hub. By spreading joy through their bakes, Fluff Bakery enriches Singapore’s dynamic lifestyle.
Contact Information and Social Media
- Address: 4 Jalan Pisang, Singapore 199071
- Phone: +65 9144 7729
- Email: N.A. (not publicly listed; contact via social media or website form)
- Social Media:
- Facebook: Fluff Bakery
- Instagram: ohmyfluff
Stay updated with the latest flavors, promotions, and events by following Fluff Bakery on Facebook and Instagram.
Summary
FLUFF BAKERY PTE. LTD. (UEN: 201320569W) is a shining star in Singapore’s culinary landscape, offering Halal, Muslim-owned artisanal bakes that bring joy to every occasion. Since 2013, Fluff Bakery has delighted customers with its moist cupcakes, fluffy doughnuts, and custom cakes, available at their Bugis store and through island-wide delivery. Their commitment to quality, inclusivity, and community makes them a favorite among locals and tourists. Whether you’re treating yourself or planning an event, Fluff Bakery delivers a sweet, memorable experience that celebrates Singapore’s vibrant food culture.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.