Since its inception in 2002, BARCODE MARKETING PTE. LTD. (UEN: 200200886H) has transformed PAZZION into a beloved Singaporean fashion brand, renowned for its stylish and comfortable footwear crafted from premium leather. Founded by Tom Ng, a former mechanical engineer with a passion for shoes, PAZZION began as a men’s shoe store before pivoting to women’s footwear in 2005, opening its first store at Marina Square. Today, the brand has expanded into a lifestyle powerhouse, offering not only shoes but also bags, accessories, sustainable homeware, and even café experiences. With 10 boutiques across Singapore, a robust online platform at pazzion.com, and a presence in over 10 countries, PAZZION combines local pride with global appeal, making it a favorite among fashion-forward women and families.
Introduction to the Brand
PAZZION was born from a vision to cater to the modern, confident woman who values both style and comfort. Founded in 2002 by Tom Ng, the brand quickly gained traction for its high-quality leather footwear, earning accolades like the Singapore Prestige Brand Award 2019 and the Singapore Brand Award 2019. From its flagship store at Wisma Atria to its international franchises in countries like Malaysia, Japan, and Thailand, PAZZION has grown into a lifestyle brand that goes beyond shoes. Their innovative ventures, such as PAZZION Café at Takashimaya and Jewel Changi Airport, and sustainable homeware launched in 2021, reflect their commitment to enhancing the customer experience. As a homegrown Singaporean brand, PAZZION embodies the city’s dynamic fashion scene while maintaining a focus on quality, sustainability, and community engagement.
Summary of Its Services/Products
PAZZION offers a diverse range of products designed to elevate the modern woman’s wardrobe and lifestyle. Their portfolio includes:
- Women’s Footwear: A wide selection of approximately 300 styles, including espadrilles, ballerina flats, loafers, high heels, sandals, and sneakers, all crafted from genuine calf leather and lambskin for comfort and durability.
- Kids’ Footwear: A unique mother-and-baby collection, featuring matching designs like the Alice The Bunny ballerina flats, perfect for family bonding.
- Bags and Accessories: Stylish handbags, slingbags, purses, and tote bags that complement their footwear collections.
- Lifestyle Products: Sustainable homeware, scented soy candles, and sanitisers, introduced in 2021 to expand their offerings.
- PAZZION Café: Multi-concept stores at Takashimaya and Jewel Changi Airport, offering artisan beverages and premium desserts alongside retail shopping.
PAZZION’s products are available at 10 physical boutiques across Singapore, including Wisma Atria, VivoCity, and Plaza Singapura, as well as through their online store at pazzion.com, which offers standard delivery (2-3 working days), same-day delivery for orders placed by 12 PM, and self-collection at selected stores. Their e-commerce platform also supports international shipping to countries outside Singapore, Australia, and New Zealand.
Unique Value Propositions or Benefits
PAZZION stands out for its seamless blend of style, comfort, and sustainability. Their footwear is crafted from premium calf leather and lambskin, ensuring a luxurious feel and long-lasting durability, which is particularly appealing to Singapore’s fashion-conscious consumers. The brand’s designs are carefully curated to reflect the latest trends while maintaining timeless appeal, making them versatile for work, leisure, or special occasions. PAZZION’s commitment to sustainability is evident in initiatives like recycling coffee grounds from their cafés into soap bars and supporting WWF-Singapore’s Plastic Action (PACT) initiative during Earth Month 2023. Their Pazzion Care corporate social responsibility program fosters community engagement through collaborations with charities, aligning with Singapore’s values of social responsibility. The addition of PAZZION Café and lifestyle products further enhances their appeal, offering a holistic retail and dining experience that sets them apart in the market.
Standout Features or Reviews
PAZZION has garnered widespread praise for its comfortable footwear and excellent customer service. On Trustpilot, customers have shared glowing reviews, with one stating, “Well-received parcel. As usual, shoes are packed into individual shoebags, silica gel packets and care card. And, FOC drip coffee from Pazzion Cafe! Shoes are comfortable. Thank you!” Another reviewer, Kathleen Stanford from West Australia, noted, “Always happy to do business with Pazzion, have never had any trouble with their service. Bought such a lot of shoes from them over the years. I have found they are very prompt with their mailing service as well.” A customer on pazzion.in praised their bridal heels, saying, “These bridal heels from Pazzion are simply divine! I felt like a princess wearing them on my special day.” These testimonials highlight PAZZION’s ability to deliver quality products and a delightful shopping experience, both in-store and online.
| Review Source | Feedback | Rating | Date |
|---|---|---|---|
| Trustpilot | Well-received parcel, comfortable shoes, FOC drip coffee | 5/5 stars | April 9, 2021 |
| Trustpilot | Prompt mailing service, great customer service | 5/5 stars | December 28, 2021 |
| pazzion.in | Divine bridal heels, felt like a princess | N/A | Recent |
Areas of Singapore That They Serve
PAZZION serves customers across Singapore through its 10 physical boutiques located in prime shopping destinations, including:
| Store Name | Address | Opening Hours |
|---|---|---|
| Wisma Atria | 435 Orchard Road, Singapore 238877 | Mon–Sun: 10:00 AM–9:30 PM |
| VivoCity | 1 Harbourfront Walk, Singapore 098585 | Mon–Sun: 10:00 AM–10:00 PM |
| Takashimaya S.C. | 391 Orchard Road, Singapore 238872 | Mon–Sun: 10:00 AM–9:30 PM |
| Jewel Changi Airport | 78 Airport Boulevard, Singapore 819666 | Mon–Sun: 10:00 AM–10:00 PM |
| Plaza Singapura | 68 Orchard Road, Singapore 238839 | Mon–Sun: 10:00 AM–9:30 PM |
Additional boutiques are located in malls like Marina Bay Sands, ION Orchard, and others, covering Singapore’s Central, East, and West regions. Their online store at pazzion.com offers standard and same-day delivery, ensuring accessibility for residents in heartlands like Tampines, Jurong, and Woodlands, as well as tourists visiting key shopping hubs.
How Does the Brand Meet Singapore’s Needs?
Singapore is a vibrant, fashion-forward city with a culture that values quality, convenience, and sustainability, and PAZZION aligns perfectly with these priorities. Their high-quality leather footwear caters to Singapore’s discerning consumers who seek stylish yet comfortable options for work, social events, or travel. The brand’s expansion into lifestyle products, such as sustainable homeware and PAZZION Café, enhances the shopping experience, offering a unique blend of retail and dining that resonates with Singapore’s love for multifaceted experiences. PAZZION’s sustainability initiatives, like recycling coffee grounds and supporting environmental causes, align with the city’s growing focus on eco-conscious living. As a homegrown brand, PAZZION fosters local pride while its international presence in over 10 countries strengthens Singapore’s reputation as a global fashion hub.
Contact Information and Social Media
To explore PAZZION’s collections or inquire about their products, contact them at:
- Address: Blk 4, Kaki Bukit Ave 1, #03-01/02/03/04, Singapore 417939
- Phone: +65 8852 6280 (WhatsApp for customer service)
- Email: [email protected]
- Website: pazzion.com
Stay connected with PAZZION:
- Facebook: PAZZION Official
- Instagram: @pazzion
- LinkedIn: PAZZION Group
Summary
In summary, PAZZION, operated by BARCODE MARKETING PTE. LTD. (UEN: 200200886H), is a shining star in Singapore’s fashion scene, offering stylish, comfortable footwear and lifestyle products that cater to modern women and families. Since 2002, their commitment to quality craftsmanship, sustainability, and customer satisfaction has earned them a loyal following and prestigious awards. With 10 boutiques across Singapore and a user-friendly online store, PAZZION makes fashion accessible islandwide. Whether you’re stepping out in their chic flats, enjoying a coffee at PAZZION Café, or exploring their sustainable homeware, PAZZION delivers a lifestyle experience that blends elegance, comfort, and local pride.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.