HATTENDO SINGAPORE PTE. LTD. (UEN: 201531377C) brings a slice of Japanese culinary tradition to Singapore, delighting locals and visitors alike with its iconic cream buns and innovative dining experiences. Established in 1933 in Mihara, Hiroshima, HATTENDO has built a global reputation for its unique hybrid of sweets and bread, crafted with the finest ingredients. In Singapore, the brand shines through its flagship store, PIPES by HATTENDO, offering a blend of traditional Japanese confectionery, savory sandos, and specialty coffee.
About HATTENDO
HATTENDO’s journey began over 90 years ago with a mission to bring joy through delicious Japanese confectionery. Initially focused on traditional sweets, the brand evolved post-war to incorporate Western influences, resulting in its signature cream buns. These buns, known for their soft dough and delicate cream fillings, have become a global sensation, with HATTENDO expanding to countries like Korea, Taiwan, the Philippines, and now Singapore. The Singapore flagship, PIPES by HATTENDO, elevates the brand’s legacy by combining a bakery, cafe, roasting gallery, and bar under one roof.
Services and Products
PIPES by HATTENDO offers a diverse menu that caters to various tastes. Their cream buns are the star, available in flavors like classic custard, matcha, and seasonal specials, each meticulously crafted to balance sweetness and texture. Beyond buns, the cafe serves Japanese-inspired sandos, such as the Tonkatsu Sando and Nitamago Potato Salad Sando, featuring premium ingredients like Échiré nama shokupan bread. The in-house Roasting Gallery produces specialty coffee using the NOVO MARK II automated roaster, ensuring a fresh and aromatic brew. At night, the venue transforms into a bar, offering chef’s specialty dishes and a relaxed dining atmosphere.
| Product Category | Description |
|---|---|
| Cream Buns | Soft buns filled with custard, matcha, or seasonal creams, made with premium ingredients. |
| Sandos | Japanese sandwiches with fillings like tonkatsu, nitamago potato salad, or lemongrass chicken. |
| Coffee | Specialty beans roasted in-house, available as drip bags or brewed beverages. |
| Evening Menu | Chef’s specials, including dishes like mentaiko pasta and unique appetizers. |
Unique Value Propositions
HATTENDO’s commitment to quality sets it apart. The brand has tested thousands of recipes to perfect its cream buns, ensuring a delicate balance of flavor and texture. The Singapore flagship store is a testament to innovation, offering a three-in-one concept: a daytime cafe, an all-day roasting gallery, and an evening bar. This versatility caters to different dining preferences, from quick coffee breaks to leisurely dinners. The use of high-quality ingredients, such as Échiré butter in their bread, and the in-house roasting of specialty coffee beans further enhance the experience.
Standout Features and Customer Reviews
PIPES by HATTENDO has garnered praise for its flavorful offerings and inviting ambiance. On Tripadvisor, a customer raved, “I loved the angel hair pasta with mentaiko; the taste was infused into the pasta making every bite very flavourful! They were very generous with the fish roe as well. The lemongrass chicken wings were really unique, with sweet and sour hints.” Another reviewer noted, “Great food and great service!” The Burpple community also highlights the Nitamago Potato Salad Sando, appreciating the ajitsuke eggs and truffle oil drizzle. These reviews underscore HATTENDO’s ability to deliver memorable dining experiences.
Areas Served in Singapore
HATTENDO Singapore operates three strategically located outlets, making it accessible across the island:
| Location | Address | Operating Hours |
|---|---|---|
| PIPES by HATTENDO (Dorsett Residences) | 331 New Bridge Road #01-02, Singapore 088764 | Tue-Sat 9:00am–6:00pm, Mon/Sun 9:00am–5:00pm |
| PIPES by HATTENDO@Great World City | 1 Kim Seng Promenade, #B2 Great World, Singapore 237994 | Mon-Sun 11:00am–8:00pm |
| PIPES by HATTENDO@Alexandra | 323 Alexandra Road, Momentus Hotel Alexandra #01-01, Singapore 159972 | Mon-Fri 7:00am–4:00pm, Sat 7:00am–12:00pm |
These locations in Outram Park, River Valley, and Alexandra ensure that HATTENDO’s offerings are within reach for both residents and visitors.
Meeting Singapore’s Needs
Singapore’s vibrant food scene thrives on diversity and quality, and HATTENDO fits perfectly into this landscape. The brand satisfies the local love for Japanese cuisine, offering authentic cream buns that evoke the charm of Hiroshima’s bakeries. The innovative sando menu, featuring Southeast Asian-inspired flavors like lemongrass chicken, resonates with Singapore’s multicultural palate. Additionally, the specialty coffee and evening bar concept cater to the city’s cafe culture and nightlife preferences, making PIPES by HATTENDO a versatile destination for all occasions.
Contact Information and Social Media
To explore HATTENDO’s offerings or make a reservation, contact PIPES by HATTENDO at +65 8113 6096. While an email address is not publicly listed, inquiries can be made through their official website. Stay updated on new menu items and promotions via their Facebook page and Instagram Page.
Customer Review Platforms
For more insights into HATTENDO’s offerings, check out reviews on:
Summary
HATTENDO Singapore is a culinary gem that brings the artistry of Japanese confectionery to the Lion City. With its rich history, dedication to quality, and innovative dining concepts, HATTENDO SINGAPORE PTE. LTD. has carved a niche in Singapore’s competitive food scene. Whether you’re savoring a creamy custard bun, enjoying a savory sando, or sipping freshly roasted coffee, PIPES by HATTENDO offers an experience that blends tradition with modernity. Visit one of their three locations to discover why HATTENDO continues to win hearts in Singapore.
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