For over a century, Eagle Brand has been a cornerstone in Singapore’s consumer healthcare landscape, offering a range of trusted products that have become household names. Operated by BORDEN COMPANY PTE LTD (UEN: 196000026W), this iconic brand blends tradition with modern wellness solutions, making it a beloved choice for Singaporeans seeking effective remedies for everyday ailments.
About Eagle Brand
Eagle Brand traces its roots back to 1916 when German chemist Wilhelm Hauffmann began formulating medicated products. The first Eagle Balm advertisement appeared in 1930, followed by the iconic Green Medicated Oil in 1935, distributed by J Lea & Co. in Singapore. By 1960, BORDEN COMPANY PTE LTD was incorporated to take over the business, solidifying the Eagle Brand trademark. Today, the brand is renowned for its Green Medicated Oil, also known as “Green Oil,” a household staple in Singapore and over 30 countries worldwide, with over 100 million bottles sold globally.
Products and Services
Eagle Brand offers a diverse portfolio of consumer healthcare products designed to address common health concerns. Their product range includes:
- Medicated Oils: Known for their unique fragrance, these oils provide quick relief for headaches, stomachaches, muscle and joint pain, and insect bites.
- Aromatherapy Roll-Ons: The Fresh On Aromatherapy Roll-On range helps alleviate stress, motion sickness, and giddiness, offering portable wellness solutions.
- Naturoil Range: Natural disinfectant sprays, such as the Eucalyptus variant, cater to hygiene needs.
- Balm and Muscle Rub: Targeted solutions for muscle and joint pain relief.
- Other Products: Includes inhalers, capsicum plasters, and eucalyptus baby oil for varied health needs.
- Gift Packs and Care Packs: Thoughtfully curated for gifting or personal use, available through major retailers.
These products are manufactured in a GMP-certified facility in Singapore, ensuring high standards of quality and safety.
Unique Value Propositions
Eagle Brand stands out for its rich heritage and commitment to quality. With over 100 years of history, the brand has earned a reputation for trustworthiness, resonating with generations of Singaporeans. Its products combine natural ingredients like eucalyptus, mint, and rose oil, offering effective remedies with a soothing fragrance. The brand’s global reach, with products available in over 30 countries, highlights its international credibility. Additionally, Eagle Brand’s focus on research and development ensures its offerings remain relevant to modern wellness needs while preserving traditional formulations.
Standout Features and Customer Reviews
The Green Medicated Oil is a standout, celebrated for its quick relief and distinctive green hue. Customers also praise the Fresh On Aromatherapy Roll-On for its convenience and effectiveness in managing stress. On platforms like FairPrice, products like the Eagle Brand Natur Oil Natural Disinfectant Spray have earned a 4.8-star rating from 18 reviews, reflecting high customer satisfaction. Similarly, Watsons Singapore lists Eagle Brand products with positive feedback, underscoring their popularity and reliability.
| Product | Platform | Rating | Number of Reviews |
| Natur Oil Disinfectant Spray | FairPrice | 4.8 stars | 18 |
| Medicated Oil – Aromatic | FairPrice | Not listed | Not listed |
| Fresh On Aromatherapy Roll-On – Barley | FairPrice | Not listed | Not listed |
Areas Served in Singapore
As a homegrown Singaporean brand, Eagle Brand serves the entire island. Its products are widely available through major retail chains, pharmacies, and online platforms, including Guardian Singapore, Watsons Singapore, Lazada Singapore, Shopee Singapore, and FairPrice Online. This extensive distribution network ensures that Singaporeans can easily access Eagle Brand products, whether in physical stores or online.
Meeting Singapore’s Needs
Eagle Brand meets Singapore’s healthcare needs by offering affordable, effective, and culturally resonant solutions. In a fast-paced city like Singapore, where stress and minor ailments are common, products like the Green Medicated Oil and Aromatherapy Roll-Ons provide quick, accessible relief. The brand’s blend of traditional remedies and modern formulations appeals to Singaporeans who value both heritage and innovation. Additionally, products like the Naturoil Disinfectant Spray address contemporary hygiene concerns, making Eagle Brand a versatile choice for today’s health-conscious consumers.
Contact Information and Social Media
For inquiries or to explore distribution opportunities, contact Eagle Brand at:
- Address: Borden Centre, 9 Jalan Kilang, Singapore 159409
- Phone: (65) 62726022
- Email: [email protected]
Stay updated with Eagle Brand on social media:
- Facebook: Eagle Brand Singapore Official
- Instagram: Eagle Brand Singapore
- LinkedIn: Borden Company Pte Ltd
Summary
Eagle Brand, under BORDEN COMPANY PTE LTD (UEN: 196000026W), stands as a testament to Singapore’s rich heritage in consumer healthcare. With a legacy spanning over a century, the brand continues to deliver trusted, high-quality products that cater to everyday health needs. From the iconic Green Medicated Oil to modern aromatherapy solutions, Eagle Brand remains a beloved name in Singaporean households and beyond, offering a perfect blend of tradition and innovation.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.