SABRINAGOH, legally known as ELOHIM BY SABRINA GOH PTE. LTD. (UEN: 200917822G), is a forward-thinking contemporary fashion brand established in 2009. Based in Singapore, the brand is renowned for its minimalist designs, commitment to sustainability, and ethical practices. Founded by designer Sabrina Goh, a graduate of LASALLE SIA College of the Arts, SABRINAGOH draws inspiration from architectural forms and the concept of the “divine creator.” The brand has evolved from its original name, ELOHIM by Sabrina Goh, into SABRINAGOH, reflecting a bold, confident identity while retaining its core ethos of innovative design and sustainability. With a new monogram designed by Winnie Wu of studiokaleido, SABRINAGOH continues to elevate its creative vision, blending minimalist aesthetics with playful subversion (About Us).
Summary of Services/Products
SABRINAGOH offers a diverse range of products, including womenswear, menswear, kids’ wear, accessories, and bags. Their collections are known for architectural-inspired silhouettes that combine symmetry and asymmetry to create versatile, functional pieces. From elegant dresses like the Ito Dress and Kendra Dress to casual tops and jumpsuits, the brand caters to various occasions, from office wear to evening events. Their kids’ collections, such as the ELOHIM x Mummyfique collaboration, feature nautical-themed designs with navy stripes and textured knits, perfect for family outings (Dresses). Additionally, SABRINAGOH provides corporate services, offering bespoke uniform solutions that blend fashion with functionality for businesses seeking to enhance their brand identity (Corporate Services).
| Product Category | Description |
|---|---|
| Womenswear | Dresses, tops, jumpsuits, and more, designed with minimalist aesthetics and sustainable materials. |
| Menswear | Innovative designs blending style and functionality, inspired by architectural forms. |
| Kids’ Wear | Nautical-themed collections like ELOHIM x Mummyfique, featuring comfortable, stylish pieces. |
| Accessories & Bags | High-quality, eco-conscious accessories to complement their clothing lines. |
| Corporate Services | Bespoke uniforms tailored to enhance brand identity with a focus on style and sustainability. |
Unique Value Propositions or Benefits
As a B Corp certified company since June 2024, SABRINAGOH is deeply committed to sustainability and ethical practices, earning an impressive B Impact Assessment score of 81.8, well above the median of 50.9 for ordinary businesses (B Lab Global). The brand aims to achieve 100% recycled, repurposed, or sustainably sourced materials by 2030, reflecting its dedication to environmental responsibility. Their Bring Your Own Bag Movement (BYOB), launched to reduce waste, charges a $0.30 fee for paper bags starting July 1, 2023, and rewards customers with 50 points for bringing reusable bags. The “Weekend BYO Bag Movement” further encourages sustainable habits by promoting reusable bags on Fridays, Saturdays, and Sundays (SABRINAGOH). Additionally, their Order On-Demand service minimizes overproduction by producing items only after orders are placed, taking 2-8 weeks for delivery, ensuring a sustainable production process (Order On-Demand).
Standout Features or Reviews
SABRINAGOH’s evolving collections and introduction of vibrant colors and original prints have garnered positive feedback from customers. For instance, one customer, Wenn Er, praised the brand’s responsive customer service, noting quick replies to inquiries about dress measurements. Another customer highlighted the brand’s growth beyond Singapore, appreciating the evolving collections and introduction of color (SABRINAGOH Reviews). The brand’s commitment to quality craftsmanship and innovative design has earned accolades, including the ELLE Awards Singapore Designer of the Year in 2010 and international recognition at events like Vogue Fashion Night Out Bangkok and Fashion Futures 2015 with the Council of Fashion Designers of America (CFDA). While formal reviews on platforms like Tripadvisor and Trustpilot are limited, SABRINAGOH’s reputation for sustainability and design excellence has built a loyal following (Tripadvisor).
Areas of Singapore That They Serve
SABRINAGOH serves customers across Singapore through its online platform (SABRINAGOH) and physical stores, including a flagship store at Capitol Piazza, open daily from 11:00 AM to 9:30 PM (Time Out). Additional retail locations at Raffles City and Great World make their products accessible to local shoppers. Internationally, the brand has expanded to cities like New York, Washington DC, Utah, and Japan, showcasing its global appeal while maintaining a strong presence in Singapore’s fashion scene.
How Does the Brand Meet Singapore’s Needs?
SABRINAGOH aligns seamlessly with Singapore’s growing emphasis on sustainability and ethical consumption. As Singaporeans increasingly prioritize eco-friendly practices, SABRINAGOH’s B Corp certification and sustainable initiatives, like BYOB and Order On-Demand, resonate with this trend. The brand’s minimalist, high-quality designs cater to Singapore’s cosmopolitan, fashion-forward consumers, offering versatile pieces suitable for the city’s dynamic lifestyle. Collaborations with local and international partners, such as The Walt Disney Singapore and Lucasfilm, further enhance its relevance by offering unique, limited-edition collections that appeal to diverse audiences (About Us). By combining style, sustainability, and functionality, SABRINAGOH contributes to Singapore’s vision of a greener, more responsible future.
Contact Information and Social Media
- Contact Information:
- Address: Block 1014, Geylang East Avenue 3, #07-214, Singapore 389729
- Tel / WhatsApp: +65 8522 3251
- Email: [email protected]
- Social Media:
- Facebook: SABRINAGOH
- Instagram: SABRINAGOH
Summary
SABRINAGOH is more than just a fashion brand; it’s a movement towards sustainable and ethical fashion in Singapore. With its commitment to quality craftsmanship, innovative design, and environmental responsibility, SABRINAGOH continues to inspire and lead the way in contemporary fashion. From its minimalist, architectural-inspired collections to its eco-conscious initiatives like the Bring Your Own Bag Movement, the brand embodies the spirit of modern Singaporean fashion. Whether you’re shopping online or visiting their Capitol Piazza store, SABRINAGOH offers a unique blend of style and sustainability that resonates with today’s conscious consumers.
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