Famous Amos: A Taste of Tradition in Singapore’s Cookie Scene

Introduction

Imagine walking through a bustling Singapore mall, catching the warm, inviting aroma of freshly baked cookies wafting through the air. That’s the magic of Famous Amos, a brand that has been a household name in Singapore since 1983. Established in 1975 by Wally Amos in Los Angeles, Famous Amos has become synonymous with high-quality, handmade cookies that bring joy to every bite. Whether you’re a local or a visitor, their iconic chocolate chip cookies and diverse menu are sure to spark happy memories and create new ones.

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Summary of Services/Products

Famous Amos offers an impressive array of baked goods, with their signature crunchy chocolate chip cookies taking center stage. Their menu includes nine varieties of crunchy and soft “n” chewy cookies, such as Butterscotch Chip and Pecan, Chocolate Chip and Pecan, and Oatmeal Raisin & Cinnamon. Beyond cookies, they serve fluffy muffins, rich brownies, and even cookie soft serve ice cream for a refreshing twist. With 17 conveniently located outlets across Singapore, including popular spots like Wisma Atria and VivoCity, Famous Amos ensures that cookie lovers can easily satisfy their cravings. They also offer gift boxes, hampers, and customized gift vouchers, making them a popular choice for festive and corporate gifting.

Product TypeExamples
CookiesChocolate Chip & Pecan, White Chocolate Chip & Macadamia, No Nut Chocolate Chip
Other TreatsMuffins, Brownies, Cookie Soft Serve Ice Cream
GiftingGift Boxes, Hampers, Customized Gift Vouchers

Unique Value Propositions

What makes Famous Amos special is their unwavering commitment to quality. They use only the finest natural ingredients, ensuring that every cookie is packed with flavor and baked fresh daily. This dedication to craftsmanship results in a perfect balance of crunch and flavor that keeps customers coming back. Their cookies are not just a treat but a versatile delight—perfect for a quick snack, a thoughtful gift, or a sweet addition to any gathering. The brand’s Cookie Club program also rewards loyal customers with exclusive perks, such as free cookies and merchandise discounts, adding extra value to every purchase.

Standout Features/Reviews

Famous Amos has earned a stellar reputation among Singaporeans for its consistent quality and irresistible taste. Customers often praise the brand for its variety of flavors and the nostalgic experience their cookies provide. For instance, a review on Burpple highlights how passersby can’t resist stopping by to grab 100 to 200g of chocolate chip cookies to snack on, showcasing the brand’s allure. While specific testimonials are not prominently featured on their official website, platforms like Burpple and TheSmartLocal offer insights into customer experiences, with many rating Famous Amos highly for its delicious offerings. The brand’s long-standing presence since 1983 further underscores its trustworthiness and popularity.

Areas Served

Famous Amos has a strong presence across Singapore, with 17 outlets strategically located in key areas, ensuring accessibility for all. You can find their stores in major shopping hubs such as:

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  • Orchard Road: Wisma Atria, 313@Somerset, ION Orchard
  • East: Parkway Parade, Tampines Mall
  • West: Jurong Point, Lot One Shoppers’ Mall
  • North: Causeway Point, Northpoint
  • Central: Toa Payoh HDB Hub, Marina Square

This widespread coverage makes Famous Amos a convenient choice for cookie lovers island-wide, whether you’re shopping, dining, or simply passing through.

How the Brand Meets Singapore’s Needs

In a fast-paced city like Singapore, where food is a cornerstone of culture, Famous Amos perfectly caters to the local love for sweet treats and convenient snacking. Their cookies pair wonderfully with a cup of coffee or tea, making them a popular choice for quick breaks or casual meetups. The brand’s gift hampers and vouchers are especially popular during festive seasons like Chinese New Year, where they introduced unique offerings like Nyonya Pineapple Tarts in 2020, as noted on Burpple. For corporate clients, Famous Amos provides thoughtful gifting options, aligning with Singapore’s culture of sharing and celebration. Their halal-certified products also cater to a diverse audience, ensuring inclusivity in a multicultural society.

Contact Information and Social Media

  • Legal Name: THE FAMOUS AMOS CHOCOLATE CHIP COOKIE SINGAPORE PTE LTD
  • UEN Number: 198205269K
  • Address: 10 Ubi Crescent, #06-28/30 (Lobby B) Ubi Techpark, Singapore 408564
  • Phone Number: +65 6748 9288
  • Email: [email protected]
  • Social Media:
    • Facebook: Famous Amos Singapore
    • Instagram: Famous Amos SG
    • LinkedIn: N.A.

Summary

Famous Amos remains a beloved fixture in Singapore’s culinary landscape, offering high-quality, freshly baked cookies that have delighted generations. With 17 outlets across the island, a diverse menu, and a commitment to using premium ingredients, the brand continues to win hearts with its nostalgic and delicious treats. Whether you’re grabbing a quick snack, planning a gift, or indulging in their cookie soft serve, Famous Amos delivers a sweet experience that resonates with Singapore’s love for quality food. Visit one of their stores or check out their offerings online to discover why Famous Amos is a true icon in Singapore’s cookie scene.

Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.

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