In the vibrant heart of Singapore, Maison 21G stands as a beacon for those who seek to express their individuality through the art of perfumery. Operated by MY SCENT PTE. LTD., this innovative brand has redefined luxury by empowering customers to become scent designers, crafting fragrances that reflect their unique personalities.

Introduction to Maison 21G
Maison 21G, founded by Johanna Monange in 2019, brings a fresh perspective to the world of perfumery. With over two decades of experience working with global luxury brands like Lancôme and Paco Rabanne, Monange envisioned a space where everyone could create their own signature scent. Located at 77 Duxton Road, Singapore 089536, Maison 21G offers an immersive experience that blends creativity, luxury, and sustainability, making it a must-visit for fragrance enthusiasts in Singapore.
Services and Products
Maison 21G specializes in bespoke perfume creation, allowing customers to craft personalized fragrances using a curated selection of 35 haute couture perfume essences. These essences, developed by renowned French master perfumers such as Dominique Ropion and Anne Flipo, range from floral to woody notes, ensuring a scent for every preference. The process begins with a personality quiz to identify your scent profile, followed by a guided blending session with expert advisors. Customers leave with a custom fragrance housed in a sustainable, customizable bottle.
Beyond individual perfume creation, Maison 21G offers workshops tailored for various occasions, including bridal parties, corporate events, and family outings. These ateliers provide an educational and interactive experience, teaching participants about the art of perfumery while they craft their own scents. The brand also offers home scents, such as candles and bespoke home fragrance bottles, which can be customized to suit your living space.
Unique Value Propositions
Maison 21G distinguishes itself through its commitment to personalization and sustainability. Unlike mass-produced fragrances, each Maison 21G perfume is a unique creation, reflecting the wearer’s personality and style. The brand’s use of clean, vegan, and sustainably sourced ingredients aligns with the growing demand for eco-conscious products, making it a favorite among environmentally aware consumers. Additionally, the integration of smart AI technology and expert guidance ensures a seamless and enjoyable scent-designing process.
The brand’s innovative approach has earned it recognition, including a Travelers’ Choice award from Tripadvisor, indicating its popularity and quality. By cutting out traditional perfumery intermediaries, Maison 21G offers direct access to high-quality essences, making luxury perfumery accessible to all.
Standout Features and Customer Reviews
Maison 21G has garnered glowing reviews for its unique approach and exceptional customer experience. A Tripadvisor reviewer shared, “The workshop was an absolute delight! Johanna and her team are incredibly knowledgeable and passionate about perfumery. Creating my own scent was a magical experience, and I can’t wait to go back” (Tripadvisor). Another customer on Wah So Shiok noted, “The perfume workshop at Maison 21G was unlike anything I’ve ever done. It’s amazing how they guide you through the process, and the final product is something I’m proud to wear every day” (Wah So Shiok).
A review from wildchild.sg praised the sustainability aspect, stating, “Storing our bespoke fragrances in sustainable and customizable bottles was truly the icing on the cake. I feel inclined to support a brand that encourages thoughtful consumption” (wildchild). These testimonials highlight the brand’s ability to deliver a memorable and empowering experience, earning it a spot in the top 10% of attractions on Tripadvisor.
Areas Served in Singapore
Maison 21G’s flagship boutique is located at 77 Duxton Road, Singapore 089536, in the lively Tanjong Pagar area, making it easily accessible for locals and tourists. The brand also has a presence at The Shoppes at Marina Bay Sands, broadening its reach across Singapore (Marina Bay Sands). While Maison 21G has expanded to seven countries, including Dubai and Korea, its primary focus in Singapore ensures that residents and visitors can enjoy its bespoke offerings.
Meeting Singapore’s Needs
Singapore’s market is known for its appreciation of luxury, innovation, and sustainability, and Maison 21G perfectly aligns with these values. The ability to create a personalized perfume appeals to Singaporeans who value individuality and quality craftsmanship. The brand’s eco-friendly approach, using vegan and sustainable ingredients, resonates with the growing trend toward environmentally conscious consumption in Singapore. Additionally, the interactive workshops provide a unique activity for both locals and tourists, enhancing Singapore’s reputation as a hub for innovative experiences.
Maison 21G’s presence in high-traffic areas like Tanjong Pagar and Marina Bay Sands makes it a convenient and attractive option for those seeking a luxurious, personalized experience. By combining haute perfumery with accessibility, Maison 21G meets the needs of Singapore’s discerning consumers.
Contact Information
Detail | Information |
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Address | 77 Duxton Road, Singapore 089536 |
Phone | +65 9477 7818 |
[email protected] | |
+6587478680 |
Social Media
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Summary
Maison 21G, operated by MY SCENT PTE. LTD., offers a revolutionary approach to perfumery, allowing customers to craft their own signature scents using high-quality, sustainable ingredients. With its expert guidance, luxurious setting, and commitment to personalization, it’s no wonder that Maison 21G has become a beloved destination for scent enthusiasts in Singapore. Whether you’re looking for a unique gift, a memorable experience, or a fragrance that tells your story, Maison 21G invites you to step into the world of bespoke perfumery. Visit their flagship store at 77 Duxton Road or explore their offerings online at Maison 21G to discover the scent of your soul.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.