Introduction to the Brand
House of Seafood is a cornerstone of Singapore’s vibrant dining scene, celebrated for its fresh and flavorful seafood offerings. Established in April 2008 by Dato Francis Ng, the restaurant began at 180 Yio Chu Kang Road with a heartfelt mission to create job opportunities for elderly individuals who faced challenges finding work. This commitment to social responsibility, paired with a passion for culinary excellence, has made HOUSE OF SEAFOOD (S) PTE. LTD. (UEN: 201230871C) a household name. From its humble beginnings, it has expanded to multiple locations, including its flagship outlet at The Punggol Settlement, as well as international branches in Cambodia and Malaysia. Whether you’re a local foodie or a tourist exploring Singapore’s culinary landscape, House of Seafood promises a memorable dining experience.
Summary of Its Services/Products
House of Seafood is renowned for its extensive seafood menu, with a particular emphasis on crab dishes that capture the essence of Singapore’s culinary heritage. Signature offerings include the award-winning Black Pepper Crab, Chilli Crab, and Salted Egg Crab, each prepared with fresh, live seafood sourced directly from tanks. Beyond crabs, the menu features delights like Pork Ribs with Chef’s Special Sauce and a unique dish called ‘fire chicken.’ For those seeking a grand feast, the Seafood Tower—a seven-tier platter featuring crab, prawn, bamboo clam, mussel, scallop, squid, and vegetables—is a standout option, available in sizes for 4, 6, or 8 people. The restaurant also offers takeaway and delivery services, making it easy to enjoy their dishes at home. A special birthday promotion allows diners to eat for free on their birthday, adding a festive touch to the experience.
Unique Value Propositions or Benefits
House of Seafood distinguishes itself through its commitment to quality and community. The restaurant uses only the freshest live seafood, ensuring that every dish bursts with flavor and authenticity. Its Black Pepper Crab, voted the “Best Pepper Crab” by so.shiok.com, is a testament to its culinary prowess, balancing a sweet and peppery taste that’s not overly spicy. The restaurant’s social mission, spearheaded by founder Dato Francis Ng, focuses on providing meaningful employment for elderly workers, requiring no minimum qualifications. This initiative resonates deeply in Singapore, where supporting an aging population is a growing priority. Additionally, the birthday dining promotion adds a personal and celebratory element, making House of Seafood a go-to spot for special occasions.
Standout Features or Reviews
Diners consistently praise House of Seafood for its fresh ingredients and exceptional service. Reviews highlight the Black Pepper Crab for its perfect balance of flavors and the tenderness of the Pork Ribs with Chef’s Special Sauce. Customers like Ms. Grace Koh and Mr. Jun Hao have lauded the attentive staff, with specific mentions of team members Lynette and Mango for their warm and prompt service. The Punggol Settlement outlet, located at 500 New Punggol Road, is particularly noted for its relaxing ambiance, offering both air-conditioned indoor seating and scenic outdoor dining by the waterfront. On TripAdvisor, the restaurant holds a 4-out-of-5 rating, with reviewers calling out the Chilli Crab and crispy baby squid as must-try dishes. While some mixed feedback exists, the majority of reviews emphasize the quality of food and the welcoming atmosphere, making it a favorite for family gatherings and romantic evenings.
Areas of Singapore That They Serve
House of Seafood operates outlets in Punggol and Upper Serangoon, catering to residents in Singapore’s north-east and central regions. The Punggol Settlement outlet, located at 500 New Punggol Rd, #01-01/02, is a popular destination due to its tranquil waterfront setting, ideal for a relaxing meal or a post-dinner stroll along the promenade. The Upper Serangoon outlet, situated at 756 Upper Serangoon Road, serves those closer to the city center, offering convenient access to the restaurant’s signature dishes. With over 200 carpark lots at the Punggol location, it’s an accessible choice for diners across Singapore.
How Does the Brand Meet Singapore’s Needs?
House of Seafood taps into Singapore’s deep-rooted love for seafood, particularly crab dishes that are iconic in local cuisine. By offering authentic Singapore-style preparations like Black Pepper and Chilli Crab, the restaurant caters to the cultural and culinary preferences of Singaporeans, who cherish communal dining experiences with family and friends. Its Seafood Tower is perfect for group gatherings, a common tradition in Singapore’s food culture. Beyond its menu, the restaurant addresses a broader societal need by employing elderly workers, providing them with opportunities to stay active and engaged in the workforce. This aligns with Singapore’s focus on supporting its aging population, making House of Seafood a brand that not only satisfies appetites but also contributes to the community’s well-being.
Contact Information and Social Media
| Category | Details |
|---|---|
| Legal Name | HOUSE OF SEAFOOD (S) PTE. LTD. |
| UEN Number | 201230871C |
| Address | 500 New Punggol Rd, #01-01/02 The Punggol Settlement, Singapore 828617 |
| Phone | 6466 9000 |
| 9003 9000 | |
| [email protected] | |
| Website | House of Seafood |
| House of Seafood | |
| N.A. (not available from public sources) |
Customer Review Pages
Summary
House of Seafood is more than just a restaurant; it’s a celebration of Singapore’s rich seafood culture and a beacon of social responsibility. With its mouthwatering dishes, warm service, and commitment to employing elderly workers, it has earned its place as a beloved dining destination. Whether you’re savoring a plate of Black Pepper Crab at the scenic Punggol Settlement or enjoying a family meal at Upper Serangoon, House of Seafood delivers an experience that’s both delicious and meaningful. For seafood lovers and those seeking a dining spot with heart, House of Seafood is a must-visit.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
