Corelle: Where Style Meets Durability in Singapore’s Kitchens

Company

Imagine hosting a dinner party where the conversation flows as effortlessly as the food is served—on plates that are not only beautiful but also incredibly durable. That’s the promise of Corelle, a company that has been bringing style and functionality to Singaporean homes since 1987. As a leading provider of high-quality houseware, Corelle Brands is synonymous with innovation, durability, and elegance, making it a go-to choice for households across the island.

About Corelle

CORELLE BRANDS (ASIA PACIFIC) PTE. LTD. is headquartered in Singapore, with distribution offices spanning China, India, Indonesia, Japan, Malaysia, South Korea, Taiwan, Thailand, Philippines, and Vietnam, alongside a regional distribution hub in Malaysia. As part of Instant Brands, LLC, the company employs over 2,400 individuals globally and has a rich history of over a century in pioneering houseware innovations. Their mission is to bring people together through food, offering a diverse portfolio of trusted brands that grace millions of homes worldwide.

Products and Services

Corelle Brands offers an extensive range of houseware products designed to meet the needs of modern consumers. Their portfolio includes:

  • Corelle Dinnerware: Renowned for its three-layer Vitrelle glass construction, Corelle dinnerware is lightweight, chip-resistant, and break-resistant, making it ideal for everyday use. Available in a variety of patterns, from classic white to vibrant designs, it caters to diverse aesthetic preferences.
  • Corningware Bakeware: Perfect for baking and serving, Corningware combines durability with stylish designs, suitable for both oven and table.
  • Pyrex Storage Solutions: Known for their versatility, Pyrex products are ideal for food storage and preparation, offering microwave and dishwasher-safe options.
  • Snapware: Provides practical storage solutions for kitchen and household needs.
  • Corelle SEKA: Launched in 2023, this line of small electric kitchen appliances marks Corelle’s commitment to enhancing modern kitchens with innovative technology.
  • Other Brands: Including Visions, Corelle Coordinates, and Instant Brands, each designed to complement evolving consumer lifestyles.

Additionally, Corelle has partnered with NTUC FairPrice for an exclusive Loyalty Program running from 3 April to 25 June 2025, offering Singaporeans exciting opportunities to engage with their products. Their collaboration with beloved characters like Peter Rabbit for a 2024 Easter collection adds a playful charm to their offerings.

Unique Value Propositions

Corelle Brands stands out for its blend of durability, style, and innovation. Here are some key benefits:

  • Durability: Corelle’s Vitrelle glass technology ensures that their dinnerware is exceptionally strong, resisting chips and breaks even with frequent use. This makes it a cost-effective choice for households looking for long-lasting products.
  • Lightweight Design: Unlike traditional stoneware, Corelle dinnerware is remarkably light, making it easy to handle and store, especially in space-constrained Singaporean homes.
  • Aesthetic Versatility: With a wide range of patterns and designs, Corelle allows consumers to express their personal style, whether they prefer minimalist elegance or vibrant, playful motifs.
  • Innovation: The introduction of Corelle SEKA and collaborations like the Peter Rabbit collection demonstrate the brand’s commitment to staying relevant with modern consumer trends.
  • Sustainability: By offering durable products that reduce the need for frequent replacements, Corelle Brands supports sustainable living, aligning with environmentally conscious values.

Standout Features and Customer Feedback

Corelle’s products are celebrated for their practicality and aesthetic appeal. The three-layer Vitrelle glass used in Corelle dinnerware is a standout feature, providing unmatched durability while maintaining a sleek, lightweight profile. Customers also appreciate the dishwasher and microwave-safe properties, which make daily use and cleaning effortless.

On review platforms like ProductReview.com.au, Corelle receives praise for its longevity. One user shared, “We have purchased [a Corelle set] 15 years ago… all dishes are still like new. Highly recommended.” Another noted, “I love this dinnerware for everyday use. They are super light, very pretty, don’t chip and teenager proof.” While specific reviews from Singapore are limited, the brand’s global reputation for quality and customer satisfaction is evident. An X post from 2025 highlights Corelle’s appeal, describing it as “lightweight, beautiful, and harmless,” reinforcing its positive perception among users.

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Serving Singapore

With its headquarters at 9 NORTH BUONA VISTA DRIVE, #04-03, THE METROPOLIS, Singapore 138588, Corelle ensures its products are accessible across Singapore. Their houseware is available through major retailers such as NTUC FairPrice, OG Department Stores, and Takashimaya, making it convenient for residents in areas like Orchard, Jurong, Tampines, and beyond to find Corelle products. Whether you’re in the heart of the city or the quieter suburbs, Corelle’s quality houseware is within reach.

Meeting Singapore’s Needs

Singapore’s fast-paced lifestyle and compact living spaces demand practical yet stylish solutions, and Corelle Brands delivers on both fronts. The lightweight and stackable nature of Corelle dinnerware is perfect for small apartments, where storage space is often limited. Its durability ensures that busy households can rely on products that withstand daily use without frequent replacements, saving both time and money. The brand’s elegant designs also cater to Singaporeans’ appreciation for sophistication, making every meal a visually appealing experience. Partnerships like the NTUC FairPrice Loyalty Program further demonstrate Corelle’s commitment to engaging with the local community, offering value-driven promotions that resonate with Singaporean consumers.

Company Information and Contact Details

  • Company name: CORELLE BRANDS (ASIA PACIFIC) PTE. LTD.
  • Unique Entity Number (UEN): 198703114D

For inquiries or to learn more about their products, you can reach Corelle Brands at:

Stay updated with the latest products, promotions, and collaborations by following Corelle on their social media platforms:

Summary

Corelle is more than just a houseware provider; it’s a partner in creating memorable dining experiences in Singapore. With a legacy of quality and innovation, their products—ranging from Corelle’s iconic dinnerware to the innovative Corelle SEKA line—offer a perfect blend of durability, style, and practicality. Available across Singapore through trusted retailers, Corelle Brands meets the needs of modern households with space-efficient, long-lasting, and aesthetically pleasing solutions. Whether you’re hosting a family dinner or preparing a quick meal, Corelle ensures your kitchen is equipped with the best. Discover their range today and elevate your dining experience.

Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.

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