Introduction to the Brand
ALPHA SKY PTE. LTD. (UEN: 200511016H) is the driving force behind Anothersole, a Singaporean footwear brand that has been transforming the way women experience style and comfort since its founding in 2014. Launched by Benny Chee and Amanda Eng, Anothersole was born from a desire to create leather flats that combine elegance with all-day wearability, addressing the common struggle of finding comfortable yet chic shoes. Today, the brand offers a range of leather footwear, including flats, sneakers, and loafers, all featuring an ergonomic sports footbed and 100% leather uppers. Anothersole’s commitment to sustainability and social responsibility shines through its #Buy1Feed1 program, donating 10% of profits to support children in need, with a goal of contributing $1 million. With eight stores across Singapore, including Takashimaya and Tangs, and a robust online platform (Anothersole SG), Anothersole is a beloved choice for fashion-conscious Singaporeans seeking quality, comfort, and purpose-driven products.
Summary of Services/Products
Anothersole provides a curated selection of women’s footwear and accessories designed for comfort, style, and sustainability:
- Leather Flats: The Anytime Flats, available in over 150 colors, are a signature offering, combining timeless design with ergonomic comfort for everyday wear (All Shoes).
- Sneakers: The 247 Sneakers, praised for their cloud-like comfort, are ideal for both casual and active lifestyles.
- Loafers and Heels: A variety of styles to suit different occasions, all crafted with premium leather and sustainable materials.
- Accessories: The ANEW Mini handbag, a stylish complement to their footwear, adds versatility to their product line.
- Online and In-Store Shopping: Available at eight physical stores in Singapore, including Takashimaya (Ngee Ann City), Tangs (Tang Plaza), Jem, VivoCity, Orchard Gateway, Wheelock Place, and Raffles City, as well as online with free shipping and easy returns (Kaizenaire).
- Social Impact Program: Through #Buy1Feed1, 10% of profits support children in need, with campaigns like their Gaza initiative setting aside gross profits for humanitarian causes (LinkedIn).
These offerings ensure Anothersole meets the diverse needs of Singapore’s style-conscious consumers, blending fashion with functionality and purpose.
Unique Value Propositions
Anothersole distinguishes itself in Singapore’s footwear market through a combination of comfort, sustainability, and social impact:
- Unmatched Comfort: Their ergonomic sports footbed and soft, breathable leather uppers provide all-day comfort, addressing the needs of Singapore’s busy urbanites.
- Sustainable Practices: Using sustainable materials and eco-friendly production methods, Anothersole aligns with Singapore’s growing emphasis on environmental responsibility (Sustainability).
- Social Responsibility: The #Buy1Feed1 program donates 10% of profits to children in need, with a goal of $1 million, resonating with socially conscious consumers (Buy 1 Feed 1).
- Timeless and Versatile Design: With over 150 color options and classic styles, their shoes are wardrobe staples that suit various occasions, from work to leisure.
- Customer-Centric Experience: Free shipping, easy returns, and a money-back guarantee ensure a hassle-free shopping experience, catering to Singapore’s tech-savvy consumers (Returns & Exchange).
These qualities make Anothersole a standout brand for women seeking footwear that balances style, comfort, and purpose.
Standout Features and Reviews
Anothersole’s signature Anytime Flats are a highlight, available in over 150 colors and praised for their versatility and comfort. The 247 Sneakers have garnered acclaim for their “cloud-like” feel, making them a favorite for long days on the go. The brand’s #Buy1Feed1 program is a standout, with initiatives like their Gaza campaign demonstrating a commitment to global humanitarian causes. Their use of sustainable materials, such as stress-tested leathers, ensures durability and eco-friendliness, as detailed on their Our Leathers page.
Customer reviews reflect their popularity:
- On Kaizenaire, customers praise the “comfort, durability, and stylish design” of Anothersole shoes, noting high ratings on e-commerce platforms.
- A review on their website states, “So soft I can wear them for hours at a stretch,” highlighting the comfort of the Anytime Flats (Anothersole SG).
- Another customer shared, “It’s super comfy. Feels like I’m constantly walking on clouds,” about the 247 Sneakers, emphasizing their all-day wearability.
| Review Platform | Rating | Key Feedback |
|---|---|---|
| Kaizenaire | N/A | “Comfort, durability, and stylish design.” |
| Anothersole Website | N/A | “So soft I can wear them for hours at a stretch.” |
| Anothersole Website | N/A | “Feels like I’m constantly walking on clouds.” |
Areas of Singapore That They Serve
Anothersole operates eight stores and shop-in-shops across Singapore, ensuring accessibility for all residents:
- Takashimaya Shopping Centre: 391 Orchard Road, Ngee Ann City, Singapore 238872, open daily from 10:00 AM to 9:30 PM, accessible via Orchard MRT (NS22/TE14).
- Tangs at Tang Plaza: 320 Orchard Road, Singapore 238865, reachable via Orchard MRT or bus services like 7, 14, 16, 36, 77, 105, 106, 111, and 123.
- Jem: 50 Jurong Gateway Road, Singapore 608549, near Jurong East MRT (NS1/EW24).
- VivoCity: 1 HarbourFront Walk, Singapore 098585, accessible via HarbourFront MRT (NE1/CC29).
- Orchard Gateway: 277 Orchard Road, Singapore 238858, near Somerset MRT (NS23).
- Wheelock Place: 501 Orchard Road, Singapore 238880, close to Orchard MRT.
- Raffles City: 252 North Bridge Road, Singapore 179103, near City Hall MRT (NS25/EW13).
- Wisma Atria: 435 Orchard Road, #B1-26/27, Singapore 238877, open daily from 10:00 AM to 10:00 PM, contactable at +65 8056 1349 (Wisma Atria).
Their online store (Anothersole SG) offers island-wide delivery, ensuring customers from Jurong to Tampines and Orchard to Marina Bay can access their products. This extensive network makes Anothersole a convenient choice for shoppers across Singapore.
How Anothersole Meets Singapore’s Needs
Anothersole seamlessly integrates into Singapore’s vibrant lifestyle, addressing the city’s demand for stylish, comfortable, and sustainable footwear. Singapore’s tropical climate and fast-paced urban environment require shoes that are breathable and durable, and Anothersole’s leather flats and sneakers, with their ergonomic footbeds, are perfectly suited for long hours of activity. The brand’s sustainability efforts, including the use of eco-friendly materials and their #Buy1Feed1 program, align with Singapore’s Green Plan 2030 and the growing preference for socially responsible brands. Their presence in major shopping hubs like Takashimaya and Tangs enhances Singapore’s reputation as a premier retail destination, appealing to both locals and tourists. The online platform with free shipping and easy returns caters to Singapore’s tech-savvy, convenience-driven consumers, while their diverse color options and timeless designs meet the needs of fashion-conscious women. By fostering comfort, style, and social good, Anothersole enriches Singapore’s dynamic fashion and lifestyle scene.
Contact Information and Social Media
- Address: 102F Pasir Panjang Road, #06-08, Citilink Warehouse Complex, Singapore 118530
- Phone: +65 8056 1349 (Wisma Atria store)
- Email: [email protected]
- Social Media:
- Facebook: Anothersole
- LinkedIn: Anothersole
Stay updated with the latest collections and social impact initiatives by following Anothersole on Facebook and LinkedIn.
Summary
ALPHA SKY PTE. LTD. (UEN: 200511016H) powers Anothersole, a Singaporean footwear brand that has been delighting women with comfortable, stylish, and sustainable leather shoes since 2014. With eight stores across major malls like Takashimaya and Tangs, and an online platform offering island-wide delivery, Anothersole ensures accessibility for all. Their ergonomic designs, commitment to sustainability, and #Buy1Feed1 program, donating 10% of profits to children in need, make them a standout in Singapore’s fashion scene. Whether you’re seeking timeless flats or versatile sneakers, Anothersole delivers a perfect blend of comfort, style, and purpose, enhancing Singapore’s vibrant lifestyle.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
