City Chain stands as a cornerstone of Singapore’s watch retail industry, delivering authentic and premium timepieces since its establishment in 1985. As a wholly owned subsidiary of Stelux Holdings International Limited, a company with roots in watch component manufacturing since 1963, City Chain has built a reputation for quality and reliability. With 16 stores across Singapore and over 300 locations throughout Asia, this retailer is a trusted destination for watch enthusiasts seeking style, craftsmanship, and value.

Introduction to the Brand
Imagine walking into a store where every tick of a watch tells a story of style and precision. That’s the experience City Chain offers. Founded in 1985, City Chain has grown from a single store to one of Singapore’s top watch retailers, known for its curated selection of timepieces that cater to diverse tastes. Whether you’re a professional seeking a sleek accessory or an adventurer needing a rugged watch, City Chain has something for you. Their commitment to authenticity and customer satisfaction makes them a standout in Singapore’s vibrant retail landscape.
What City Chain Offers
City Chain specializes in an extensive collection of watches for both men and women, featuring renowned international brands such as:
- Seiko: Known for innovative technology and timeless designs.
- Citizen: Celebrated for eco-friendly and stylish timepieces.
- Casio: Popular for durable and functional watches like G-Shock.
- Fossil: Blending fashion with functionality for modern lifestyles.
Their product range spans:
- Casual watches for everyday wear, perfect for a laid-back vibe.
- Fashion-forward designs that make a bold statement at events.
- Multi-functional watches ideal for sports or outdoor activities.
Beyond retail, City Chain provides professional after-sales and maintenance services, ensuring your timepiece remains in pristine condition. Customers can shop in-store at one of their 16 Singapore locations or browse their online collection on their website.
Unique Value Propositions and Benefits
City Chain’s strength lies in its heritage and dedication to quality. As part of Stelux Holdings International Limited, a company listed on the Hong Kong Stock Exchange since 1972, City Chain benefits from decades of expertise in the watch industry. This legacy ensures that every watch sold is authentic, backed by competitive pricing and exceptional craftsmanship.
Their focus on staying ahead of trends is another key advantage. City Chain regularly introduces the latest designs and exclusive timepieces, appealing to Singapore’s fashion-conscious consumers. Additionally, their professional after-sales services, including maintenance and repairs, provide peace of mind, making City Chain a one-stop watch center.
Standout Features and Customer Reviews
City Chain has earned positive feedback from customers across Singapore, as evidenced by their Google Maps ratings. Notable examples include:
- Bugis Junction store: Rated 4.2 stars from 50 reviews, praised for its wide selection and helpful staff.
- VivoCity Primo store: Also rated 4.2 stars from 58 reviews, appreciated for its premium offerings and service.
While specific customer testimonials were not readily available, these high ratings suggest a strong customer satisfaction level. Shoppers value the variety of brands, knowledgeable staff, and the overall shopping experience at City Chain stores. For instance, a review on Yelp for their Ang Mo Kio Hub store highlights the “sleek outlook” and “helpful staff,” noting the appeal of their trendy and classy watch designs.
Areas of Singapore Served
City Chain’s 16 stores are strategically located in major shopping malls across Singapore, ensuring accessibility for residents and visitors alike. Key locations include:
Store Location | Address | Phone Number |
---|---|---|
VivoCity Primo | 1 HarbourFront Walk #B2-02A, Singapore 098585 | +65 6376 8349 |
Bugis Junction | 200 Victoria Street #01-65, Singapore 188021 | +65 6336 4338 |
NEX | 23 Serangoon Central #01-77, Singapore 556083 | +65 6634 4234 |
Tampines Mall | 4 Tampines Central 5 #01-10, Singapore 529510 | +65 6781 4660 |
Northpoint City | 930 Yishun Avenue 2 #01-48, Singapore 769098 | +65 6235 8121 |
JEM | 50 Jurong Gateway Road #01-29, Singapore 608549 | +65 6339 4539 |
Additional stores are located at IMM, Waterway Point, and Takashimaya Shopping Centre, among others. This widespread presence makes it easy for customers from all corners of Singapore to visit a City Chain store. Check their store locator for the full list.
How City Chain Meets Singapore’s Needs
Singaporeans are known for their discerning taste and appreciation for quality, and City Chain rises to the occasion. Their diverse range of watches caters to various lifestyles—whether you need a sophisticated timepiece for a business meeting, a trendy watch for a night out, or a durable one for outdoor adventures. By offering brands that balance style, functionality, and affordability, City Chain appeals to a broad audience.
Moreover, their emphasis on authenticity resonates with Singapore’s consumers, who value genuine products. City Chain’s professional after-sales services, including repairs and maintenance, ensure long-term satisfaction, aligning with the practical needs of busy Singaporeans. Their online platform also caters to the growing demand for convenient shopping, allowing customers to browse and purchase from the comfort of home.
Contact Information and Social Media
To connect with City Chain, customers can visit one of their 16 stores or contact them directly. Key store contacts include:
- VivoCity Primo: +65 6376 8349
- Bugis Junction: +65 6336 4338
- NEX: +65 6634 4234
- Tampines Mall: +65 6781 4660
They can also be reached through their email at: [email protected], and their website: citychain.com.sg.
City Chain is also active on social media, sharing updates on new arrivals, promotions, and giveaways. Follow them at:
- Facebook: City Chain Singapore
- LinkedIn: CITY CHAIN SINGAPORE
Summary
CITY CHAIN STORES (S) PTE LTD (UEN: 198502294R) is a trusted and respected name in Singapore’s watch retail industry. With a legacy spanning nearly four decades, 16 conveniently located stores, and a commitment to quality, City Chain offers an unmatched selection of authentic watches from leading brands. Their focus on customer satisfaction, professional services, and trendsetting designs makes them a top choice for Singaporeans seeking the perfect timepiece. Whether you’re shopping for yourself or looking for a thoughtful gift, City Chain is your go-to destination for horology in Singapore.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.