Ashepa Lifestyle (ASHEPA LIFESTYLE, UEN: 53350655K) is a Singapore-based lifestyle brand that celebrates the rich cultural heritage and artisanal excellence of Africa. Founded in 2017 by Chetna Bhatt, a Kenyan-born designer with a passion for craftsmanship, Ashepa connects Singapore and the world to the beauty of African design. The brand’s mission is to showcase up-and-coming African artisans through meticulously crafted homeware, accessories, and jewellery, each piece reflecting the energy, commitment, and quality of traditional African artistry.
Summary of Services/Products
Ashepa offers a stunning range of handmade products, with their flagship Waridi Collection drawing inspiration from the vibrant landscapes of Kenya. This collection features flowing shapes, rich textures, and striking artistry in items like brass jewellery, woven baskets, and elegant dresses. Notable products include the Tala Disc Necklace ($290 SGD), Twiga Dress Long ($270 SGD), and Spiral Stud Earrings ($110 SGD). Each piece is crafted in Africa, ensuring no two items are identical, celebrating the beauty of uniqueness. Ashepa provides secure online shopping with a user-friendly checkout process, accepting most payment types, and offers free delivery within Singapore and worldwide shipping (Ashepa Collections).
Unique Value Propositions or Benefits
Ashepa stands out for its deep commitment to ethical production and fair trade practices. The brand collaborates directly with African artisans, many from impoverished backgrounds, providing fair wages and fostering independence without exclusivity contracts. This approach empowers artisans to grow their skills and businesses freely. Ashepa uses eco-friendly materials, such as recycled brass, reclaimed cow horn, and bone, aligning with sustainable and responsible consumption. By choosing Ashepa, customers not only acquire beautiful, high-quality items but also support sustainable development and community empowerment in Africa. The brand’s focus on storytelling through design allows consumers to connect with African culture in a meaningful way (ZERRIN Ashepa).
Standout Features or Reviews
Ashepa’s products are a testament to the skill and heritage of African artisans. The brand’s emphasis on handmade, one-of-a-kind pieces ensures that each item carries a unique story, from the intricate brass jewelery to the thoughtfully designed homeware. While customer reviews are not widely available on platforms like Google Reviews or Trustpilot, feedback may be found on their Facebook page (Ashepa Lifestyle Facebook). Articles from reputable sources, such as The Straits Times, praise Ashepa for its role in the fair trade movement and its efforts to bridge African and Asian cultures through sustainable fashion (Straits Times Article).
Areas of Singapore that they Serve
Ashepa operates primarily as an online retailer, making their products accessible to customers across Singapore with free local delivery. For those who prefer in-person shopping, Ashepa’s creations are available at select stockists, such as Badger & Fox at Tanglin Mall (#02-14, Tanglin Mall, Singapore, open 10 AM to 8 PM daily) (Ashepa Stockists). Their online platform also supports international shipping, catering to a global audience from their Singapore base.
How does the Brand Meet Singapore’s Needs?
Singapore’s diverse and culturally curious population makes it an ideal market for Ashepa’s unique offerings. The brand meets local needs by providing ethically crafted products that appeal to consumers who value sustainability, craftsmanship, and global cultural connections. Ashepa’s focus on fair trade and eco-friendly materials resonates with Singapore’s growing interest in responsible consumption. Additionally, the brand contributes to the local economy by operating from Singapore and collaborating with local stockists, fostering a sense of community and cultural exchange (YP.sg Article).
Contact Information and Social Media
For inquiries, Ashepa provides a chat function on their website, available anytime for customers to connect with their team (Ashepa Contact). Specific contact details such as email, phone number, or a physical address are not publicly listed, reflecting their primarily online operation. Their social media presence includes:
- Facebook: Ashepa Lifestyle
Summary
Ashepa Lifestyle brings the warmth and vibrancy of African craftsmanship to Singapore, offering unique, handmade products that support ethical practices and sustainable development. Founded by Chetna Bhatt, the brand’s commitment to fair trade, eco-friendly materials, and cultural storytelling makes it a standout in the lifestyle market. Whether you’re looking for a statement necklace, a handwoven basket, or a meaningful gift, Ashepa delivers beauty with purpose. By choosing Ashepa, Singaporeans can embrace sustainable fashion and contribute to the empowerment of African artisans.
Disclaimer
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