Introduction to the Brand
True Heritage Brew (Singapore) Pte. Ltd. (UEN: 200415594D) was founded in 2004 by Mr. H.S. Chow with a mission to create a consistent, high-quality Singapore Sling® Original Mix for Raffles Hotel Singapore. What started as a collaboration with one of Singapore’s most iconic establishments has grown into a globally recognized brand, offering a range of cocktail premixes and ready-to-drink (RTD) options. Supported by organizations like SPRING and IE Singapore, True Heritage Brew expanded its portfolio by 2016 and rebranded in 2023 to the True range, cementing its place as a leader in Singapore’s food and beverage scene. With a focus on quality, authenticity, and accessibility, the brand continues to celebrate Singapore’s cocktail culture.
Summary of Services/Products
True Heritage Brew specializes in crafting premium cocktail premixes and ready-to-drink cocktails that make mixology accessible to everyone. Their product lineup includes:
- Singapore Sling® Original Mix: A ready-mix solution that captures the alluring taste and scarlet hue of Singapore’s national cocktail, used by Raffles Hotel from the 1980s to 2005.
- Long Island Iced Tea Premix: A bold, spirited cocktail mix for a vibrant drinking experience.
- Mojito Premix: A refreshing, thirst-quenching option that’s easy to prepare.
- Margarita Premix: A vibrant, classic cocktail mix for effortless enjoyment.
- RTD Party Gift Packs: Convenient 250ml bottles in packs of six, perfect for gifting or parties.
These products are available in major Singaporean retailers like NTUC FairPrice and Cold Storage, as well as online platforms like The Liquor Shop Singapore, ensuring easy access for both home mixologists and professional bartenders.
Unique Value Propositions or Benefits
True Heritage Brew stands out for its dedication to quality, authenticity, and convenience. Each cocktail mix is crafted with premium ingredients, ensuring consistent flavors that honor classic recipes. The brand’s innovative premixes eliminate the need for complex ingredients or bartending skills, making it easy for anyone to enjoy a world-class cocktail. Their global presence, with exports to countries like Australia, Japan, and the UAE, showcases Singapore’s culinary prowess. True Heritage Brew’s legacy with prestigious establishments like Raffles Hotel and Singapore Airlines adds a layer of prestige, while their focus on accessibility aligns with modern consumer demands for convenience without compromising taste.
Standout Features or Reviews
True Heritage Brew has earned widespread acclaim for its high-quality products, particularly the Singapore Sling® Original Mix, which has been a favorite among luxury hotels like Shangri-La and Grand Copthorne, as well as on board Singapore Airlines. The brand’s ability to maintain the consistency and authenticity of this iconic cocktail has made it a quintessential representation of Singapore’s national drink, as noted on their About Page. While specific customer reviews on platforms like Google Reviews or Trustpilot are not readily available, the brand’s partnerships with prestigious establishments and its recognition as a “Made with Passion” brand by Visit Singapore speak volumes about its quality and reputation.
Areas of Singapore That They Serve
True Heritage Brew’s products are available islandwide in Singapore through major supermarkets like NTUC FairPrice and Cold Storage, as well as specialty retailers like The Liquor Shop Singapore. Their online store (True Heritage Brew) offers convenient delivery, ensuring that cocktail enthusiasts from Jurong to Changi can enjoy their premium mixes. With a global export network, True Heritage Brew also reaches international markets, making it a proud ambassador of Singaporean mixology.
How True Heritage Brew Meets Singapore’s Needs
Singapore’s vibrant food and beverage scene thrives on innovation, quality, and cultural pride, and True Heritage Brew delivers on all fronts. Their premium cocktail premixes cater to the city’s busy urbanites who seek convenient yet authentic drinking experiences. The Singapore Sling® Original Mix, rooted in the nation’s culinary heritage, resonates with locals and tourists alike, offering a taste of Singapore’s history in every sip. By providing easy-to-use products that maintain high standards, True Heritage Brew meets the needs of modern consumers who value both quality and convenience. Their global reach further enhances Singapore’s reputation as a hub for culinary excellence, making them a cherished part of the local lifestyle.
Contact Information and Social Media
| Contact Type | Information |
|---|---|
| Address | 2 Andrews Terrace, Straits Gardens, Singapore 757634 |
| Phone Number | +65 8161 7555 |
| [email protected] | |
| True Heritage Brew Cocktails |
For more information or to explore their products, visit their official website at True Heritage Brew.
Summary
True Heritage Brew (Singapore) Pte. Ltd. is a shining example of Singapore’s ability to blend tradition with innovation. From their iconic Singapore Sling® Original Mix to their diverse range of cocktail premixes, they make it easy for anyone to enjoy world-class cocktails at home or on the go. With a legacy tied to Raffles Hotel and a presence in luxury establishments worldwide, True Heritage Brew continues to elevate Singapore’s culinary heritage. Whether you’re hosting a party or simply craving a taste of Singapore’s national cocktail, True Heritage Brew offers a convenient and delicious way to celebrate life’s moments.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
