Introduction to the Brand
ROYAL SPORTING HOUSE (UEN: 08981700A) is a cornerstone of Singapore’s sports retail landscape, offering a comprehensive selection of sports apparel, footwear, accessories, and equipment. Established in 1977, Royal Sporting House has grown from a single store in Lucky Plaza to one of Southeast Asia’s leading multi-brand sports retailers. With a strong presence in Singapore, the brand caters to a diverse audience, from professional athletes to casual fitness enthusiasts, by stocking top international brands known for quality and performance. Its commitment to fostering an active lifestyle has made it a trusted name for sports lovers across the island.
Summary of Services/Products
Royal Sporting House provides a wide array of products designed to support various sports and active lifestyles:
- Sports Apparel: High-quality clothing for men, women, and children, including jerseys, shorts, and activewear suitable for sports and casual use.
- Footwear: Specialized shoes for running, basketball, football, tennis, hiking, and studio training, as well as casual and industrial footwear.
- Accessories: Items such as bags, hats, sunglasses, and sports watches to complement an active lifestyle.
- Equipment: Gear for sports like tennis, football, and basketball, including rackets, balls, and other essentials.
The retailer carries renowned brands such as Adidas, Nike, Reebok, Under Armour, Speedo, Puma, Lacoste, and Wilson, ensuring customers have access to premium, performance-driven products. These are available through their physical stores and online platforms like Shopee.
Unique Value Propositions
Royal Sporting House stands out for its ability to offer a diverse selection of sports products under one roof, making it a convenient choice for shoppers. Key benefits include:
- Wide Brand Selection: The retailer stocks a variety of top-tier international brands, catering to different sports and preferences.
- Customer-Centric Experience: Stores are designed to provide an enjoyable shopping experience, with knowledgeable staff to assist customers.
- Promotions and Accessibility: Regular discounts and promotions make premium sports gear more affordable, appealing to a broad audience.
- Inclusivity: The availability of larger sizes, such as XL, ensures that customers of all body types can find suitable products.
These qualities make Royal Sporting House a go-to destination for sports enthusiasts in Singapore.
Standout Features or Reviews
Royal Sporting House is praised for its extensive product range and customer-friendly approach. Positive customer testimonials from ThreeBestRated.sg highlight its strengths:
- “Great selection of sports apparel including bags, shoes, shorts, shirts and hope that they continue the great service. There is also ongoing discounts from time to time.”
- “Wide range of brands all under 1 roof. nike adidas reebok even under armour. Swimwear also available.”
- “I like this store. Great sportswear collection all under one roof. Also the only store in Singapore with decent options in XL sizes.”
These reviews emphasize the brand’s variety, quality, and inclusivity, which resonate with Singapore’s diverse customer base. However, recent reports from The Business Times suggest some store closures, indicating potential operational changes, but the brand continues to serve customers through remaining outlets and online platforms.
Areas of Singapore That They Serve
Royal Sporting House operates multiple stores across Singapore, ensuring accessibility for residents and visitors. Notable locations include:
- NEX Mall: 23 Serangoon Central, Singapore 556083
- Junction 8: 9 Bishan Place, Singapore 579837
- Tanglin Mall: 163 Tanglin Road, Singapore 247933
- IMM: 2 Jurong East Street 21, Singapore 609601
- Velocity @ Novena Square: 238 Thomson Road, Singapore 307683
With outlets in key shopping areas like Orchard Road, Serangoon, and Jurong, Royal Sporting House serves customers island-wide. The brand’s presence in major malls ensures convenience for shoppers across Singapore.
How Does the Brand Meet Singapore’s Needs?
Singapore is a dynamic city with a strong emphasis on health, fitness, and an active lifestyle, driven by its cosmopolitan and health-conscious population. Royal Sporting House meets these needs by offering a wide range of high-quality sports gear that supports various activities, from running and swimming to team sports like basketball and football. The brand’s extensive selection of international brands appeals to Singapore’s style-conscious consumers who value both performance and aesthetics. By providing inclusive sizing options, Royal Sporting House ensures that everyone, regardless of body type, can find suitable gear. Additionally, its strategic store locations in major malls and online presence via platforms like Shopee make it easy for Singaporeans to access premium sports products. The brand’s focus on promotions aligns with the city’s value-driven shopping culture, making it a key player in Singapore’s sports retail scene.
Contact Information and Social Media
While specific contact details like phone numbers and emails are not widely available online, customers can visit Royal Sporting House’s physical stores for assistance or reach out via social media for updates and inquiries.
| Detail | Information |
|---|---|
| Legal Name | ROYAL SPORTING HOUSE |
| UEN Number | 08981700A |
| Address | Multiple locations, including NEX Mall (23 Serangoon Central, Singapore 556083) |
| Phone | Not publicly listed; contact via store visits |
| Not publicly listed; use social media for inquiries | |
| Royal Sporting House Singapore | |
| royalsportinghousesg | |
| RSH (Singapore) Pte Ltd |
Summary
ROYAL SPORTING HOUSE remains a trusted name for sports enthusiasts in Singapore, offering a wide range of premium sports apparel, footwear, and equipment from leading brands like Nike, Adidas, and Under Armour. Since its establishment in 1977, the brand has built a strong reputation for quality and customer satisfaction, with multiple stores across Singapore ensuring accessibility. Positive customer reviews highlight its diverse product range, inclusive sizing, and regular promotions, making it a favorite for those pursuing an active lifestyle. While recent reports suggest some store closures, Royal Sporting House continues to serve Singapore’s fitness-focused community through its remaining outlets and online platforms, solidifying its role as a key player in the sports retail industry.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.