In the heart of Singapore’s dynamic food and beverage (F&B) landscape, The Oddle Company Pte. Ltd. (UEN: 201304909H) stands out as a trusted partner for restaurants looking to thrive in the digital age. Founded in 2014 by Jonathan Lim, Pua Yong Xiang, and Jeremy Lee, Oddle has grown into a leading technology provider, serving over 5,000 restaurants across the Asia-Pacific region, with a strong presence in Singapore, Malaysia, Taiwan, and Hong Kong. With a mission to connect food makers with food lovers, Oddle offers an all-in-one platform that empowers F&B businesses to capture customer data, build their brand, and drive sustainable growth. Their “Always Restaurants First” philosophy ensures that every solution is designed to help restaurants succeed, making Oddle a go-to choice for Singapore’s vibrant F&B community.

A Comprehensive Suite of F&B Solutions
Oddle provides a robust set of digital tools tailored to the needs of the F&B industry, helping restaurants streamline operations and enhance customer experiences. Their key offerings include:
- Oddle Platform Dashboard: A centralized hub for managing all restaurant operations, from orders to customer insights.
- Restaurant Online Ordering System: Enables restaurants to create branded online ordering platforms, allowing customers to order directly from their website or app.
- Restaurant Delivery Management: Streamlines delivery operations with integration to local logistics partners, ensuring timely and efficient order fulfillment.
- Customer Loyalty Program: Encourages repeat business through rewards, discounts, and personalized campaigns.
- Data Capture and Insights: Collects data from reservations, deliveries, and dine-in visits to provide actionable insights for better decision-making.
- Brand Building Tools: Helps restaurants create a seamless online presence with customizable websites and social media integration.
- Growth and Conversion Tools: Uses automated reminders and personalized offers to turn first-time diners into loyal customers.
- Oddle Reservations: A modern reservation system integrated with “Reserve with Google” for seamless table bookings.
- Oddle QR Ordering: Allows customers to order directly from their tables using QR codes, enhancing efficiency.
- Oddle Payment Terminals: Offers competitive payment processing to maximize revenue from every transaction.
- Oddle Eats: A consumer-facing platform that connects over 1 million food lovers with more than 1,500 restaurants for delivery and reservations.
These services are integrated into a secure, cloud-based platform that supports both online and offline channels, making it easier for restaurants to manage their operations and engage with customers.
| Service | Description | Key Benefit |
|---|---|---|
| Oddle Platform Dashboard | Centralized management of restaurant operations | Simplifies oversight and decision-making |
| Online Ordering System | Branded platform for direct customer orders | Increases revenue and brand control |
| Delivery Management | Streamlines delivery with logistics integration | Ensures timely order fulfillment |
| Customer Loyalty Program | Rewards and campaigns for repeat customers | Boosts customer retention and sales |
| Oddle Eats | Food discovery platform for consumers | Connects restaurants with new customers |
Unique Value Propositions
Oddle’s standout feature is its restaurant-centric approach, built by restaurateurs who understand the challenges of the F&B industry. Unlike other platforms that prioritize consumer convenience, Oddle focuses on empowering restaurants to take control of their growth. Their omnichannel platform unifies customer touchpoints, providing deep insights that help restaurants engage with their best customers in meaningful ways. The platform’s customization options allow each restaurant to tailor the system to their brand and operational needs, ensuring a seamless fit.
Oddle’s use of AI-powered insights sets it apart, enabling restaurants to make data-driven decisions about menu offerings, staffing, and marketing strategies. Their recent innovations, such as Oddle Reservations, QR Ordering, and Payment Terminals, demonstrate a commitment to staying ahead of industry trends. Additionally, Oddle’s support for managed marketing services and integration with platforms like Shopify, Shopee, and Lazada helps restaurants expand their online presence and reach new customers.
Standout Features and Client Praise
Oddle’s platform has earned high praise from restaurant owners for its ease of use and tangible results. Notable testimonials from their [website]([invalid url, do not cite]) include:
- Paul Liew, Owner of Keng Eng Kee: “Since partnering with Oddle, we’ve grown our delivery sales by 40% and increased our reservation covers for lunch by 30%.”
- Yuan Xin, Owner of Abundance: “Oddle has helped us triple our delivery sales. The extra revenue more than pays for the service.”
These success stories highlight Oddle’s ability to drive significant growth for F&B businesses. The Oddle Eats platform, which connects over 1 million food lovers with more than 1,500 restaurants, is a standout feature, offering a one-stop food discovery and delivery service that enhances restaurant visibility. The platform’s integration with “Reserve with Google” and QR ordering further streamlines operations, making it easier for restaurants to manage high-traffic periods.
While direct customer reviews for Oddle’s services are primarily found on their website, their App Store page for Oddle Eats suggests positive user feedback for its user-friendly interface and diverse restaurant offerings. The platform’s focus on security and reliability ensures that restaurant data is protected, adding to its appeal for business owners.
Areas of Singapore Served
Based at 71 Ayer Rajah Crescent, #01-25, Singapore 139951, Oddle serves F&B establishments across Singapore, from the bustling city center to heartland neighborhoods like Tampines, Jurong, and Woodlands. Their cloud-based platform is accessible to restaurants of all sizes, making it a versatile solution for businesses islandwide.
Meeting Singapore’s F&B Needs
Singapore’s F&B industry is a cornerstone of its vibrant culture, with a diverse range of cuisines and a highly competitive market. Oddle meets the needs of this dynamic sector by providing technology that helps restaurants adapt to the digital age. The rise of online ordering and food delivery, accelerated by the COVID-19 pandemic, has made platforms like Oddle essential for restaurants looking to stay competitive. Their solutions enable restaurants to manage online orders, deliveries, and reservations efficiently, while their customer loyalty tools help build lasting relationships with diners.
In a city where consumers expect convenience and personalization, Oddle’s AI-powered insights and customizable platforms allow restaurants to tailor their offerings to meet customer preferences. The Oddle Eats platform, serving over 1 million food lovers, connects restaurants with new customers, boosting visibility in a crowded market. By offering affordable, scalable solutions, Oddle supports small and medium enterprises (SMEs) as well as larger chains, aligning with Singapore’s push for digital transformation in business.
Contact Information and Social Media
To explore how Oddle can help your restaurant grow, reach out through their [contact form]([invalid url, do not cite]). While direct phone numbers and emails are not publicly listed, their website provides a convenient way to get in touch.
Stay updated on Oddle’s latest offerings and industry insights:
Customer Review Pages
For client feedback, check the testimonials on Oddle’s [website]([invalid url, do not cite]). Additional user reviews can be found on their App Store page for Oddle Eats, reflecting positive experiences with their consumer-facing platform.
Summary
Oddle is a transformative force in Singapore’s F&B industry, offering innovative technology solutions that empower restaurants to thrive in a digital world. With a comprehensive platform that includes online ordering, delivery management, and customer loyalty tools, Oddle helps businesses of all sizes grow sustainably. Their restaurant-first approach, backed by glowing testimonials and a strong presence across Singapore, makes them a trusted partner for F&B establishments. Whether you’re looking to streamline operations or connect with more customers, Oddle has the tools to make it happen. Visit their [website]([invalid url, do not cite]) to discover how Oddle can elevate your restaurant’s success.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.

