Introduction to the Brand
Established in 1947, KHONG GUAN BISCUIT FACTORY (SINGAPORE) PRIVATE LIMITED has been a cornerstone of Singapore’s food scene for over seven decades. Founded by brothers Chew Choo Keng and Chew Choo Han, who arrived from Fujian, China, in the 1930s, the company began with humble roots. After working in a local biscuit factory and overcoming challenges during World War II, the brothers founded KHONG GUAN, setting up their first factory at 18 Howard Road. Today, it’s a household name in Singapore, known for its high-quality biscuits and global presence in over 40 countries (National Library Board).
Summary of Services/Products
KHONG GUAN specializes in manufacturing a diverse range of biscuits, including classics like Orange Cream, Marie Biscuits, Lemon Puff, and Sultana/Raisin Biscuits. Their product lineup also features Cocoa Cream, Vanilla Cream, and Butter Coconut biscuits, available in various packaging like family packs and gift tins. These biscuits are crafted with premium ingredients, ensuring a delightful taste that resonates with both local and international consumers (Khong Guan Products).
Unique Value Propositions or Benefits
KHONG GUAN stands out for its ability to preserve traditional recipes while embracing innovation to meet modern preferences. Their biscuits are affordable, making them accessible to a wide audience, and their commitment to quality has earned them a loyal following. The brand’s global reach, with exports to countries like the United States, Japan, and China, showcases its ability to cater to diverse tastes while maintaining its Singaporean heritage (National Library Board).
Standout Features or Reviews
KHONG GUAN biscuits evoke nostalgia, with many customers sharing fond memories of enjoying them since childhood. A reviewer on Amazon noted, “I grew up eating and smelling this brand of cookies being made in the factory while walking home from school. The lemon flavor has always been a favorite of mine” (Amazon.com). The brand’s Top Choice Biscuit Assortment is particularly popular, offering a variety of flavors in one tin, perfect for those who love variety (myAsianStore).
Areas of Singapore That They Serve
KHONG GUAN biscuits are widely available across Singapore, found in major supermarkets, convenience stores, and local retailers. From heartland shops to high-end grocery chains, their products are a staple in households island-wide. Their international distribution network also ensures that Singaporeans abroad can enjoy their favorite biscuits (National Library Board).
How Does the Brand Meet Singapore’s Needs?
KHONG GUAN caters to Singapore’s diverse culinary preferences by offering biscuits that pair perfectly with local traditions, such as afternoon tea or festive celebrations. Their halal-certified products, like the Top Choice and Sultana biscuits, appeal to a broad audience, ensuring inclusivity (Singapore Halal Directory). The brand’s reliability and consistent quality make it a trusted choice for families seeking wholesome, tasty snacks.
Contact Information and Social Media
For inquiries or to explore their offerings, contact KHONG GUAN at:
| Detail | Information |
|---|---|
| Website | Khong Guan |
| Address | 338 Jalan Boon Lay, Singapore 619526 |
| Telephone | +(65) 6261-6888 |
| [email protected] |
Summary
KHONG GUAN BISCUIT FACTORY is more than a biscuit manufacturer; it’s a symbol of Singapore’s culinary heritage. With a legacy spanning over 70 years, the brand continues to delight with its timeless flavors and commitment to quality. Whether you’re enjoying a Marie Biscuit with tea or sharing a tin of assorted biscuits during a family gathering, KHONG GUAN brings people together with every bite.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.